Rascasse Audience Intelligence

Knitty Audience in United States

A data profile of the people who buy, follow and care about Knitty in United States — modelled from more than twelve digital signal sources. Knitty has an estimated audience of 263,400 people in United States.

#1738among Website / Newspaper / Magazine in United States#708in Kids & Family

The average Knitty fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Ravelry, Sewing machine, Sewing, with strongest over-indexing on Ravelry (41.79× the country average).

Demographically, the Knitty audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Creativity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Knitty fan in United States is more female, around 40.6 years old, with strong Creativity tendencies and a notable affinity for Ravelry.

Category: Kids & Family · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knitty profile in United States.

Audience size
263K
in United States
Gender
78.1%♀
21.9% male
Age
40.6
average years
Country rank
#51553
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Knitty

78.1% are female, 21.9% are male, average age 40.6.

Fig. 02

Gender split

78.1%
Female
21.9%
Male
Demographic split for Knitty audience in United States
MetricValue
Female78.1%
Male21.9%
Average age40.6
Estimated audience size263,400
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Knitty audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3918%
40-4918%
50+27%
Fig. 04

Worldwide distribution

59.4%

of the worldwide Knitty audience comes from United States.

Worldwide audience distribution share by country for Knitty
CountryShare
United States59.4%
United Kingdom14.8%
Germany8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knitty audience in United States is strongest.

Fig. 05

Top regions by affinity

Knitty fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~6K1.98×
02Washington~8K1.58×
03South Dakota<1K1.47×
04Vermont<1K1.40×
05Maine~1K1.33×
06Alaska<1K1.28×
07North Dakota<1K1.19×
08Montana<1K1.11×
09Minnesota~4K1.06×
10Rhode Island<1K1.06×
11Delaware<1K1.06×
12Massachusetts~5K1.05×
13New Hampshire~1K1.05×
14Wisconsin~4K1.03×
15New Mexico~1K1.03×
16Kentucky~3K1.02×
17West Virginia~1K1.02×
18Hawaii~1K0.99×
19Idaho~1K0.98×
20Washington, District of Columbia<1K0.97×
21Connecticut~3K0.96×
22Nebraska~1K0.96×
23Mississippi~2K0.95×
24Iowa~2K0.95×
25Arkansas~2K0.93×
26Kansas~2K0.92×
27Colorado~4K0.91×
28Virginia~6K0.90×
29Oklahoma~3K0.90×
30Louisiana~3K0.89×
31Nevada~2K0.89×
32Utah~2K0.89×
33Indiana~4K0.88×
34Michigan~6K0.87×
35Maryland~4K0.87×
36Alabama~3K0.87×
37South Carolina~3K0.86×
38Missouri~4K0.84×
39Illinois~7K0.82×
40Tennessee~4K0.82×
41New York~10K0.81×
42Pennsylvania~7K0.81×
43Ohio~6K0.80×
44Arizona~4K0.80×
45North Carolina~6K0.78×
46New Jersey~5K0.76×
47Georgia~6K0.74×
48California~20K0.63×
49Texas~10K0.63×
50Florida~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Knitty, United States
0.63×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knitty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knitty audience
#·InterestCategoryAffinity×
01Red Heart YarnsHome & Garden93.45×
02Wool and the GangHome & Garden57.81×
03Müller (company)Food & Beverages53.06×
04RavelryInternet & Social Media41.79×
05NamecheapTechnology & Electronics25.30×
06Christina ApplegateMovies & TV20.00×
07FIFA Club World CupSports20.00×
08Sewing machineHome & Garden19.73×
09Lyric poetryLiterature17.65×
10malwarebytesTechnology & Electronics15.96×
11Cashmere woolFashion & Accessoires15.44×
12SewingHome & Garden11.50×
13KnittingHome & Garden8.48×
14Hobby LobbyHome & Garden6.59×
15Unique GiftsShopping6.31×
16Web serverTechnology & Electronics5.63×
17EtsyFashion & Accessoires3.19×
18PinterestInternet & Social Media2.96×
19RedditInternet & Social Media2.81×
20CookingFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knitty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knitty audience · What stands out
TraitClusterDeviationScore
CreativityOPEN3.28×
SpiritualityBALANCE1.67×
TraditionCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knitty audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Family OrientationCONSERVATISM0.81×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Knitty have in United States?

Knitty has an estimated audience of 263,400 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Knitty fans?

78.1% of Knitty fans are female, 21.9% are male, with an average age of 40.6 years.

03

Which brands do Knitty fans like most?

Knitty fans show strongest brand affinity for Ravelry (41.79×), Sewing machine (19.73×), and Sewing (11.5×) over the country average.

04

Where do Knitty fans live in United States?

Knitty fans in United States are most concentrated in California (reach ~20K), Texas (reach ~10K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Knitty fans also like?

Beyond Knitty itself, the audience over-indexes on Sewing machine (19.73×), Sewing (11.5×), Hobby Lobby (6.59×), and Christina Applegate (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Knitty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Knitty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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