Coworking Audience in Germany
Coworking has an estimated audience of 531,298 people in Germany. 42.2% are female, 57.8% are male, average age 42.9. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: WeWork, USM Haller, Germany, Gmail, Google Docs.
The average Coworking fan in Germany is 42.9 years old, more male, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include WeWork, USM Haller, Germany, with strongest over-indexing on WeWork (75× the country average). Demographically, the Coworking audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Coworking fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 42.9 |
| Estimated audience size | 531,298 |
Audience persona
The typical Coworking fan in Germany is more male, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WeWork.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 98,567 | 4.15× |
| Nordrhein-Westfalen | 92,978 | 0.8× |
| Bayern | 84,938 | 0.99× |
| Baden-Württemberg | 59,389 | 0.82× |
| Hessen | 43,868 | 1.08× |
| Niedersachsen | 32,417 | 0.63× |
| Sachsen | 21,799 | 0.84× |
| Hamburg | 20,725 | 1.73× |
| Rheinland-Pfalz | 16,218 | 0.61× |
| Brandenburg | 14,901 | 0.9× |
| Schleswig-Holstein | 14,179 | 0.74× |
| Thüringen | 7,753 | 0.57× |
| Sachsen-Anhalt | 6,926 | 0.5× |
| Mecklenburg-Vorpommern | 4,244 | 0.42× |
| Saarland | 3,473 | 0.53× |
| Bremen | 3,087 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WeWork | 75× | Business & Career |
| USM Haller | 29× | Home & Garden |
| Germany | 4.3× | Travel & Leisure |
| Gmail | 5.83× | Internet & Social Media |
| Google Docs | 8.72× | Internet & Social Media |
| 3.82× | Internet & Social Media | |
| Trello | 11.49× | Internet & Social Media |
| Stil in Berlin | 11.03× | Fashion & Accessoires |
| Moodle | 7.9× | Technology & Electronics |
| Coffee table | 15.16× | Food & Beverages |
| Node.js | 7.13× | Technology & Electronics |
| American Marketing Association | 9.37× | Business & Career |
| Mindspace | 40.99× | Business & Career |
| Social entrepreneurship | 18.35× | Business & Career |
| Sex and the City | 3.81× | Movies & TV |
| Social influence | 12.69× | Politics & Society |
| OneDrive | 5.76× | Technology & Electronics |
| Food and drink | 1.55× | Food & Beverages |
| Der Tagesspiegel | 3.65× | News |
| Google Drive | 4.09× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.18 |
| Career Orientation | POWER | 1.98 |
| Sustainability | BALANCE | 1.85 |
| Design Affinity | PREMIUM | 1.85 |
| Sports Activity | POWER | 1.81 |
| Quality Awareness | PREMIUM | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Japan | 6.2% |
| Brazil | 5.1% |
See Coworking audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Coworking have in Germany?
Coworking has an estimated audience of 531,298 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Coworking fans?
42.2% of Coworking fans are female, 57.8% are male, with an average age of 42.9 years.
Which brands do Coworking fans like most?
Coworking fans show strongest brand affinity for WeWork (75×), USM Haller (29×), and Germany (4.3×) over the country average.
Where do Coworking fans live in Germany?
Coworking fans in Germany are most concentrated in Berlin (reach 98,567), Nordrhein-Westfalen (reach 92,978), and Bayern (reach 84,938). These three regions account for the largest share of the active audience.
What other brands do Coworking fans also like?
Beyond Coworking itself, the audience over-indexes on USM Haller (29×), Germany (4.3×), Gmail (5.83×), and Google Docs (8.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.