Rascasse Audience Intelligence

Coworking Audience in Germany

A data profile of the people who buy, follow and care about Coworking in Germany — modelled from more than twelve digital signal sources. Coworking has an estimated audience of 531,298 people in Germany.

#4522among Topic in Germany#852in Business & Career

The average Coworking fan in Germany is 42.9 years old, more male, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include WeWork, USM Haller, Germany, with strongest over-indexing on WeWork (75× the country average).

Demographically, the Coworking audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coworking fan in Germany is more male, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for WeWork.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coworking profile in Germany.

Audience size
531K
in Germany
Gender
42.2%♀
57.8% male
Age
42.9
average years
Country rank
#11173
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coworking fans

42.2% are female, 57.8% are male, average age 42.9.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Coworking audience in Germany
MetricValue
Female42.2%
Male57.8%
Average age42.9
Estimated audience size531,298
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Coworking audience in Germany
Age bracketShare%
16-197%
20-2920%
30-3924%
40-4925%
50+24%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Coworking audience comes from Germany.

Worldwide audience distribution share by country for Coworking
CountryShare
United States13.6%
Japan6.2%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coworking audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coworking fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K4.07×
02Hamburg~20K1.67×
03Hessen~40K1.10×
04Bayern~90K1.01×
05Brandenburg~20K0.94×
06Sachsen~20K0.84×
07Nordrhein-Westfalen~90K0.79×
08Baden-Württemberg~60K0.79×
09Schleswig-Holstein~10K0.77×
10Bremen~4K0.77×
11Saarland~4K0.67×
12Thüringen~9K0.65×
13Rheinland-Pfalz~20K0.64×
14Niedersachsen~30K0.63×
15Sachsen-Anhalt~8K0.61×
16Mecklenburg-Vorpommern~6K0.59×
Fig. 06

Affinity by region

Affinity by region — Coworking, Germany
0.59×1.00×4.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coworking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coworking audience
#·InterestCategoryAffinity×
01WeWorkBusiness & Career75.00×
02MindspaceBusiness & Career40.99×
03USM HallerHome & Garden29.00×
04Social entrepreneurshipBusiness & Career18.35×
05Coffee tableFood & Beverages15.16×
06Social influencePolitics & Society12.69×
07TrelloInternet & Social Media11.49×
08Stil in BerlinFashion & Accessoires11.03×
09American Marketing AssociationBusiness & Career9.37×
10Google DocsInternet & Social Media8.72×
11MoodleTechnology & Electronics7.90×
12Node.jsTechnology & Electronics7.13×
13GmailInternet & Social Media5.83×
14OneDriveTechnology & Electronics5.76×
15GermanyTravel & Leisure4.30×
16ClaudeTechnology & Electronics4.23×
17Google DriveTechnology & Electronics4.09×
18GeminiTechnology & Electronics3.68×
19Der TagesspiegelNews3.65×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coworking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coworking audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.96×
Early Adopter MentalityPOWER2.55×
Design AffinityPREMIUM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coworking audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
Price SensitivityPREMIUM0.96×
Family OrientationCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coworking have in Germany?

Coworking has an estimated audience of 531,298 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Coworking fans?

42.2% of Coworking fans are female, 57.8% are male, with an average age of 42.9 years.

03

Which brands do Coworking fans like most?

Coworking fans show strongest brand affinity for WeWork (75×), USM Haller (29×), and Germany (4.3×) over the country average.

04

Where do Coworking fans live in Germany?

Coworking fans in Germany are most concentrated in Berlin (reach ~100K), Nordrhein-Westfalen (reach ~90K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Coworking fans also like?

Beyond Coworking itself, the audience over-indexes on USM Haller (29×), Germany (4.3×), Gmail (5.83×), and Google Docs (8.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Coworking audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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