Social entrepreneurship Audience in Germany
Social entrepreneurship has an estimated audience of 300,545 people in Germany. 51.4% are female, 48.6% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Business English, Christmas Gift, Loincloth, Cocktail, CAC 40.
The average Social entrepreneurship fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Business English, Christmas Gift, Loincloth, with strongest over-indexing on Business English (7.41× the country average). Demographically, the Social entrepreneurship audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Social entrepreneurship fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 39.4 |
| Estimated audience size | 300,545 |
Audience persona
The typical Social entrepreneurship fan in Germany is balanced, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Business English.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,576 | 0.97× |
| Bayern | 57,485 | 1.19× |
| Baden-Württemberg | 38,409 | 0.94× |
| Berlin | 24,059 | 1.79× |
| Niedersachsen | 22,923 | 0.79× |
| Hessen | 20,888 | 0.91× |
| Schleswig-Holstein | 15,965 | 1.48× |
| Hamburg | 13,547 | 1.99× |
| Sachsen | 13,232 | 0.9× |
| Rheinland-Pfalz | 9,811 | 0.65× |
| Brandenburg | 7,129 | 0.76× |
| Thüringen | 4,488 | 0.59× |
| Sachsen-Anhalt | 3,589 | 0.46× |
| Bremen | 3,300 | 1.28× |
| Mecklenburg-Vorpommern | 2,931 | 0.51× |
| Saarland | 2,914 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 7.41× | Business & Career |
| Christmas Gift | 3.31× | Kids & Family |
| Loincloth | 3.96× | Fashion & Accessoires |
| Cocktail | 1.61× | Food & Beverages |
| CAC 40 | 1.77× | Business & Career |
| Jeepney | 21.39× | Cars & Mobility |
| Google Photos | 3.4× | Technology & Electronics |
| Product design | 1.82× | Business & Career |
| Stradivarius | 1.78× | Shopping |
| Kodi (software) | 2.65× | Technology & Electronics |
| Joaquín Guzmán Loera | 6.06× | Politics & Society |
| Necktie | 4.69× | Fashion & Accessoires |
| Roaming | 3.46× | Technology & Electronics |
| Home Delivery | 2.35× | Food & Beverages |
| Information sensitivity | 4.47× | Technology & Electronics |
| Geotourism | 13.99× | Travel & Leisure |
| Karaman | 6.73× | Sports |
| Harriet Tubman | 4.75× | Politics & Society |
| Torchlight | 7.83× | Games |
| Liberace | 4.13× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.5 |
| Early Adopter Mentality | POWER | 2.46 |
| Sustainability | BALANCE | 2.07 |
| Community Orientation | OPEN | 1.9 |
| Urban Lifestyle | OPEN | 1.74 |
| Risk Appetite | THRILL | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.0% |
| India | 11.0% |
| United States | 10.0% |
See Social entrepreneurship audiences in other countries
- Social entrepreneurship — United States
- Social entrepreneurship — United Kingdom
- Social entrepreneurship — France
- Social entrepreneurship — Italy
- Social entrepreneurship — Spain
- Social entrepreneurship — Brazil
- Social entrepreneurship — Japan
- Social entrepreneurship — South Korea
- Social entrepreneurship — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Social entrepreneurship have in Germany?
Social entrepreneurship has an estimated audience of 300,545 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Social entrepreneurship fans?
51.4% of Social entrepreneurship fans are female, 48.6% are male, with an average age of 39.4 years.
Which brands do Social entrepreneurship fans like most?
Social entrepreneurship fans show strongest brand affinity for Business English (7.41×), Christmas Gift (3.31×), and Loincloth (3.96×) over the country average.
Where do Social entrepreneurship fans live in Germany?
Social entrepreneurship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,576), Bayern (reach 57,485), and Baden-Württemberg (reach 38,409). These three regions account for the largest share of the active audience.
What other brands do Social entrepreneurship fans also like?
Beyond Social entrepreneurship itself, the audience over-indexes on Christmas Gift (3.31×), Loincloth (3.96×), Cocktail (1.61×), and CAC 40 (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Social entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.