Rascasse Audience Intelligence

Social entrepreneurship Audience in Germany

A data profile of the people who buy, follow and care about Social entrepreneurship in Germany — modelled from more than twelve digital signal sources. Social entrepreneurship has an estimated audience of 300,545 people in Germany.

#6143among Topic in Germany#1170in Business & Career

The average Social entrepreneurship fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Water purification, Hugendubel, Motorcycle safety, with strongest over-indexing on Water purification (32.6× the country average).

Demographically, the Social entrepreneurship audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Social entrepreneurship fan in Germany is balanced, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Water purification.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social entrepreneurship profile in Germany.

Audience size
301K
in Germany
Gender
51.4%♀
48.6% male
Age
39.4
average years
Country rank
#17297
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social entrepreneurship fans

51.4% are female, 48.6% are male, average age 39.4.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Social entrepreneurship audience in Germany
MetricValue
Female51.4%
Male48.6%
Average age39.4
Estimated audience size300,545
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Social entrepreneurship audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3924%
40-4923%
50+17%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Social entrepreneurship audience comes from Germany.

Worldwide audience distribution share by country for Social entrepreneurship
CountryShare
Japan13.0%
India11.0%
United States10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social entrepreneurship audience in Germany is strongest.

Fig. 05

Top regions by affinity

Social entrepreneurship fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.61×
02Berlin~20K1.46×
03Schleswig-Holstein~10K1.24×
04Bayern~50K1.11×
05Bremen~3K1.08×
06Saarland~4K0.99×
07Nordrhein-Westfalen~60K0.95×
08Thüringen~7K0.93×
09Brandenburg~9K0.92×
10Mecklenburg-Vorpommern~5K0.92×
11Baden-Württemberg~40K0.91×
12Hessen~20K0.91×
13Sachsen~10K0.91×
14Sachsen-Anhalt~7K0.91×
15Rheinland-Pfalz~10K0.87×
16Niedersachsen~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Social entrepreneurship, Germany
0.86×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social entrepreneurship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social entrepreneurship audience
#·InterestCategoryAffinity×
01Water purificationFood & Beverages32.60×
02Motorcycle safetyCars & Mobility24.84×
03The O.C.Movies & TV20.00×
04CoworkingBusiness & Career18.35×
05Kitchen gardenHome & Garden16.49×
06Cricket World CupSports16.25×
07Chennai Super KingsSports16.20×
08Chemical engineeringBusiness & Career12.26×
09Newcastle United F.C.Sports11.42×
10OLXShopping9.42×
11KeratinBeauty & Wellness7.83×
12Business schoolBusiness & Career7.45×
13ShellacBeauty & Wellness6.34×
14HugendubelShopping5.51×
15EyelashBeauty & Wellness5.48×
16Der TagesspiegelNews4.95×
17InnovationBusiness & Career4.43×
18Instant messagingInternet & Social Media4.09×
19VolunteeringPolitics & Society3.87×
20RedditInternet & Social Media3.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social entrepreneurship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social entrepreneurship audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.36×
Early Adopter MentalityPOWER3.25×
SustainabilityBALANCE2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social entrepreneurship audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.50×
Pet OwnershipJOY0.75×
IndulgenceJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social entrepreneurship have in Germany?

Social entrepreneurship has an estimated audience of 300,545 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Social entrepreneurship fans?

51.4% of Social entrepreneurship fans are female, 48.6% are male, with an average age of 39.4 years.

03

Which brands do Social entrepreneurship fans like most?

Social entrepreneurship fans show strongest brand affinity for Water purification (32.6×), Hugendubel (5.51×), and Motorcycle safety (24.84×) over the country average.

04

Where do Social entrepreneurship fans live in Germany?

Social entrepreneurship fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Social entrepreneurship fans also like?

Beyond Social entrepreneurship itself, the audience over-indexes on Hugendubel (5.51×), Motorcycle safety (24.84×), Coworking (18.35×), and Instant messaging (4.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Social entrepreneurship audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Social entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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