USM Haller Audience in Germany
USM Haller has an estimated audience of 835,314 people in Germany. 59.4% are female, 40.6% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Cuba Gooding Jr., Goon, Stradivarius.
The average USM Haller fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Cuba Gooding Jr., with strongest over-indexing on Progressive rock (2.22× the country average). Demographically, the USM Haller audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of USM Haller fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 40.5 |
| Estimated audience size | 835,314 |
Audience persona
The typical USM Haller fan in Germany is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 264,520 | 1.45× |
| Bayern | 173,931 | 1.3× |
| Baden-Württemberg | 145,351 | 1.28× |
| Hessen | 96,726 | 1.52× |
| Niedersachsen | 75,533 | 0.93× |
| Berlin | 63,066 | 1.69× |
| Hamburg | 39,394 | 2.09× |
| Rheinland-Pfalz | 38,432 | 0.92× |
| Schleswig-Holstein | 25,617 | 0.85× |
| Sachsen | 24,429 | 0.6× |
| Brandenburg | 13,554 | 0.52× |
| Saarland | 9,019 | 0.88× |
| Thüringen | 8,197 | 0.39× |
| Sachsen-Anhalt | 7,537 | 0.35× |
| Bremen | 7,247 | 1.01× |
| Mecklenburg-Vorpommern | 3,779 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.22× | Music & Radio |
| Gil Ofarim | 1.67× | Music & Radio |
| Cuba Gooding Jr. | 7.41× | Movies & TV |
| Goon | 7.2× | Movies & TV |
| Stradivarius | 1.79× | Shopping |
| Inductive charging | 7.53× | Home & Garden |
| Business English | 2.49× | Business & Career |
| Natural rubber | 2.09× | Cars & Mobility |
| Goosebumps (film) | 8.24× | Movies & TV |
| Gordita | 18.77× | Food & Beverages |
| Škoda Kodiaq | 1.6× | Cars & Mobility |
| Goose (band) | 6.61× | Pets & Animals |
| Zahlé | 9.57× | Travel & Leisure |
| Coworking | 2.65× | Business & Career |
| Jayson Tatum | 4.4× | Sports |
| Home Delivery | 1.69× | Food & Beverages |
| Corfu (regional unit) | 1.9× | Travel & Leisure |
| Hypertext | 1.63× | Technology & Electronics |
| McGregor, Iowa | 4.49× | Shopping |
| Cachorro | 1.89× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.51 |
| Quality Awareness | PREMIUM | 2.4 |
| Sustainability | BALANCE | 1.85 |
| DIY Mentality | THRILL | 1.69 |
| Early Adopter Mentality | POWER | 1.64 |
| Urban Lifestyle | OPEN | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 53.3% |
| Switzerland | 8.5% |
| France | 5.9% |
See USM Haller audiences in other countries
More Furniture audiences in Germany
Frequently asked questions
How many fans does USM Haller have in Germany?
USM Haller has an estimated audience of 835,314 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of USM Haller fans?
59.4% of USM Haller fans are female, 40.6% are male, with an average age of 40.5 years.
Which brands do USM Haller fans like most?
USM Haller fans show strongest brand affinity for Progressive rock (2.22×), Gil Ofarim (1.67×), and Cuba Gooding Jr. (7.41×) over the country average.
Where do USM Haller fans live in Germany?
USM Haller fans in Germany are most concentrated in Nordrhein-Westfalen (reach 264,520), Bayern (reach 173,931), and Baden-Württemberg (reach 145,351). These three regions account for the largest share of the active audience.
What other brands do USM Haller fans also like?
Beyond USM Haller itself, the audience over-indexes on Gil Ofarim (1.67×), Cuba Gooding Jr. (7.41×), Goon (7.2×), and Stradivarius (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for USM Haller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.