Social influence Audience in Germany
Social influence has an estimated audience of 601,051 people in Germany. 63.4% are female, 36.6% are male, average age 29.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Real property, Livemusic, Tagesschau, Kitchen garden.
The average Social influence fan in Germany is 29.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Real property, Livemusic, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Social influence audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Social influence fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 29.7 |
| Estimated audience size | 601,051 |
Audience persona
The typical Social influence fan in Germany is more female, around 29.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,454 | 1.09× |
| Bayern | 98,463 | 1.02× |
| Baden-Württemberg | 91,460 | 1.12× |
| Niedersachsen | 61,873 | 1.06× |
| Hessen | 51,177 | 1.12× |
| Berlin | 30,749 | 1.14× |
| Sachsen | 30,050 | 1.02× |
| Rheinland-Pfalz | 28,574 | 0.95× |
| Schleswig-Holstein | 21,743 | 1.01× |
| Brandenburg | 17,226 | 0.92× |
| Hamburg | 15,235 | 1.12× |
| Thüringen | 13,385 | 0.87× |
| Sachsen-Anhalt | 12,999 | 0.83× |
| Mecklenburg-Vorpommern | 9,638 | 0.84× |
| Bremen | 6,084 | 1.18× |
| Saarland | 5,166 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Real property | 11.35× | Home & Garden |
| Livemusic | 7.78× | Music & Radio |
| Tagesschau | 2.79× | Movies & TV |
| Kitchen garden | 18.55× | Home & Garden |
| Car wash | 6.98× | Cars & Mobility |
| 2.91× | Internet & Social Media | |
| Natural foods | 5.31× | Food & Beverages |
| Ryanair | 3.01× | Travel & Leisure |
| Ace of Base | 16.93× | Music & Radio |
| Der Tagesspiegel | 3.71× | News |
| Fashion journalism | 19.7× | News |
| TikTok | 1.75× | Internet & Social Media |
| Pets | 1.71× | Pets & Animals |
| Art exhibition | 3.68× | Arts & Culture |
| Tour de France | 5× | Sports |
| Travel Blogger | 6× | Travel & Leisure |
| Do it yourself (DIY) | 1.86× | Home & Garden |
| Coworking | 10.5× | Business & Career |
| Westdeutscher Rundfunk | 3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.33 |
| Sustainability | BALANCE | 2.2 |
| Community Orientation | OPEN | 1.61 |
| Pet Ownership | JOY | 1.6 |
| Career Orientation | POWER | 1.59 |
| LGBTQ+ Identity | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Japan | 7.5% |
| Brazil | 7.0% |
See Social influence audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Social influence have in Germany?
Social influence has an estimated audience of 601,051 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Social influence fans?
63.4% of Social influence fans are female, 36.6% are male, with an average age of 29.7 years.
Which brands do Social influence fans like most?
Social influence fans show strongest brand affinity for Jotex (78.71×), Real property (11.35×), and Livemusic (7.78×) over the country average.
Where do Social influence fans live in Germany?
Social influence fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,454), Bayern (reach 98,463), and Baden-Württemberg (reach 91,460). These three regions account for the largest share of the active audience.
What other brands do Social influence fans also like?
Beyond Social influence itself, the audience over-indexes on Real property (11.35×), Livemusic (7.78×), Tagesschau (2.79×), and Kitchen garden (18.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Social influence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.