Rascasse Audience Intelligence

Social influence Audience in United States

A data profile of the people who buy, follow and care about Social influence in United States — modelled from more than twelve digital signal sources. Social influence has an estimated audience of 2,956,937 people in United States.

#5155among Topic in United States#680in Politics & Society

The average Social influence fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Sofitel, Sustainable energy, with strongest over-indexing on International education (28.99× the country average).

Demographically, the Social influence audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social influence fan in United States is more female, around 33.1 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social influence profile in United States.

Audience size
3M
in United States
Gender
65.4%♀
34.6% male
Age
33.1
average years
Country rank
#10432
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social influence fans

65.4% are female, 34.6% are male, average age 33.1.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Social influence audience in United States
MetricValue
Female65.4%
Male34.6%
Average age33.1
Estimated audience size2,956,937
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Social influence audience in United States
Age bracketShare%
16-1941%
20-2918%
30-3914%
40-4914%
50+14%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Social influence audience comes from United States.

Worldwide audience distribution share by country for Social influence
CountryShare
United States13.9%
Japan7.5%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social influence audience in United States is strongest.

Fig. 05

Top regions by affinity

Social influence fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~8K1.18×
02Alaska~7K1.13×
03Vermont~6K1.12×
04North Dakota~7K1.11×
05Connecticut~30K1.10×
06Rhode Island~10K1.08×
07Florida~200K1.06×
08North Carolina~90K1.04×
09Michigan~80K1.04×
10New Hampshire~10K1.04×
11Delaware~8K1.04×
12Iowa~30K1.03×
13California~300K1.02×
14Idaho~20K1.02×
15Maine~10K1.02×
16Montana~8K1.02×
17Georgia~90K1.00×
18Wisconsin~40K1.00×
19New Jersey~70K0.99×
20Washington~60K0.99×
21Nebraska~10K0.99×
22West Virginia~10K0.99×
23Massachusetts~60K0.98×
24Hawaii~10K0.98×
25Illinois~100K0.97×
26Kansas~20K0.97×
27Utah~30K0.96×
28Mississippi~20K0.96×
29Arkansas~20K0.96×
30Washington, District of Columbia~8K0.96×
31Minnesota~40K0.95×
32Kentucky~40K0.95×
33Oregon~30K0.95×
34Colorado~40K0.94×
35South Carolina~40K0.94×
36Oklahoma~30K0.94×
37Virginia~70K0.93×
38Indiana~50K0.93×
39Maryland~50K0.93×
40Missouri~40K0.93×
41New Mexico~10K0.93×
42Arizona~60K0.92×
43Nevada~30K0.92×
44Pennsylvania~90K0.91×
45Alabama~40K0.91×
46Louisiana~30K0.91×
47Ohio~80K0.90×
48New York~100K0.88×
49Texas~200K0.87×
50Tennessee~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Social influence, United States
0.85×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social influence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social influence audience
#·InterestCategoryAffinity×
01SofitelTravel & Leisure78.57×
02International educationBusiness & Career28.99×
03Cultural tourismTravel & Leisure27.52×
04BodrumTravel & Leisure15.76×
05City carCars & Mobility9.76×
06Disneyland ParisTravel & Leisure9.74×
07Scarface (1983 film)Movies & TV8.50×
08Sustainable energyHome & Garden7.22×
09Business schoolBusiness & Career6.75×
10LinkedInInternet & Social Media6.22×
11Renewable energyBusiness & Career5.76×
12New York PostNews5.73×
13Fine-art photographyTechnology & Electronics5.63×
14InnovationBusiness & Career5.16×
15Broadway theatreTravel & Leisure5.02×
16Watercolor paintingArts & Culture4.90×
17FedExBusiness & Career4.04×
18Digital photographyBusiness & Career3.84×
19RadioTechnology & Electronics3.44×
20Mortgage loansBusiness & Career3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social influence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social influence audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.82×
Family OrientationCONSERVATISM2.63×
PatriotismCONSERVATISM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social influence audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.89×
DIY MentalityTHRILL0.94×
ExtroversionTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social influence have in United States?

Social influence has an estimated audience of 2,956,937 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Social influence fans?

65.4% of Social influence fans are female, 34.6% are male, with an average age of 33.1 years.

03

Which brands do Social influence fans like most?

Social influence fans show strongest brand affinity for International education (28.99×), Sofitel (78.57×), and Sustainable energy (7.22×) over the country average.

04

Where do Social influence fans live in United States?

Social influence fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Social influence fans also like?

Beyond Social influence itself, the audience over-indexes on Sofitel (78.57×), Sustainable energy (7.22×), Innovation (5.16×), and Renewable energy (5.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Social influence audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social influence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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