Social influence Audience in United States

Social influence has an estimated audience of 2,956,937 people in United States. 65.4% are female, 34.6% are male, average age 33.1. Top regions: California, Florida, Texas. Top brand affinities: Finnair, Capital One, Indeed.com, Google Maps, DeviantArt.

The average Social influence fan in United States is 33.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Finnair, Capital One, Indeed.com, with strongest over-indexing on Finnair (675× the country average). Demographically, the Social influence audience skews more female with an average age of 33.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Social influence fans

Demographic split for Social influence audience in United States
MetricValue
Female65.4%
Male34.6%
Average age33.1
Estimated audience size2,956,937

Audience persona

The typical Social influence fan in United States is more female, around 33.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Social influence in United States
RegionReachAffinity
California333,4541.03×
Florida222,2671.11×
Texas203,6590.8×
New York163,5100.99×
Illinois101,3871.03×
Pennsylvania97,4630.98×
Georgia92,9461.02×
North Carolina89,0211×
Michigan85,9371.11×
Ohio82,5930.91×
New Jersey76,8491.02×
Virginia65,9380.92×
Washington64,6141.09×
Massachusetts62,1051.07×
Arizona55,1760.91×
Indiana52,4030.97×
Wisconsin46,2051.04×
Colorado46,1380.99×
Tennessee45,3170.76×
Maryland45,2900.89×
Minnesota42,9341.01×
Missouri41,9670.88×
South Carolina40,3380.91×
Connecticut37,7851.27×
Alabama36,0860.87×
Oregon32,7370.97×
Kentucky32,1970.87×
Louisiana29,3690.77×
Oklahoma28,1240.86×
Iowa25,8241.06×
Utah24,8340.94×
Nevada23,9970.84×
Kansas21,6610.93×
Arkansas19,3670.79×
Mississippi18,4970.76×
Idaho16,6201.12×
Nebraska14,0810.95×
New Hampshire13,4811.16×
West Virginia11,9980.87×
Maine11,7091.11×
Hawaii11,5460.91×
Rhode Island10,8481.15×
New Mexico9,6300.65×
Alaska8,7081.38×
Montana8,5401.04×
Vermont8,5361.64×
South Dakota8,4291.23×
Washington, District of Columbia7,8560.88×
North Dakota7,7511.28×
Delaware6,9950.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social influence audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One16.79×Business & Career
Indeed.com15.5×Business & Career
Google Maps13.54×Internet & Social Media
DeviantArt16.26×Internet & Social Media
Khan Academy17.7×Business & Career
Diane Keaton12.03×Movies & TV
CarGurus11.37×Cars & Mobility
Google News9.68×News
Enterprise Rent-A-Car9.59×Cars & Mobility
AccuWeather10.13×Home & Garden
Beetlejuice7.63×Movies & TV
Circle K10.99×Shopping
Aaron Rodgers9.78×Sports
Bruce Willis10.99×Movies & TV
Sofitel72.93×Travel & Leisure
Billy Bob Thornton12.4×Movies & TV
Matthew McConaughey12.61×Movies & TV
ICloud12.94×Technology & Electronics
Clint Eastwood12.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social influence audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.36
Luxury OrientationPREMIUM1.87
Community OrientationOPEN1.82
Pet OwnershipJOY1.67
Design AffinityPREMIUM1.66
SustainabilityBALANCE1.58

Worldwide distribution

Worldwide audience distribution share by country for Social influence
CountryShare
United States13.9%
Japan7.5%
Brazil7.0%

See Social influence audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Social influence have in United States?

Social influence has an estimated audience of 2,956,937 people in United States, concentrated in California and Florida.

What is the gender split and age of Social influence fans?

65.4% of Social influence fans are female, 34.6% are male, with an average age of 33.1 years.

Which brands do Social influence fans like most?

Social influence fans show strongest brand affinity for Finnair (675×), Capital One (16.79×), and Indeed.com (15.5×) over the country average.

Where do Social influence fans live in United States?

Social influence fans in United States are most concentrated in California (reach 333,454), Florida (reach 222,267), and Texas (reach 203,659). These three regions account for the largest share of the active audience.

What other brands do Social influence fans also like?

Beyond Social influence itself, the audience over-indexes on Capital One (16.79×), Indeed.com (15.5×), Google Maps (13.54×), and DeviantArt (16.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social influence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.