Sofitel Audience in United States

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Sofitel has an estimated audience of 411,945 people in United States. 54.4% are female, 45.6% are male, average age 40.3. Top regions: California, New York, Illinois. Top brand affinities: Social influence, Sherri Hill, Coachella Valley, Macy's, Red carpet fashion.

The average Sofitel fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Illinois. Top brand affinities include Social influence, Sherri Hill, Coachella Valley, with strongest over-indexing on Social influence (78.57× the country average). Demographically, the Sofitel audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Sofitel fans

Demographic split for Sofitel audience in United States
MetricValue
Female54.4%
Male45.6%
Average age40.3
Estimated audience size411,945

Audience persona

The typical Sofitel fan in United States is balanced, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Social influence.

Top regions in United States

Top regions ranked by reach for Sofitel in United States
RegionReachAffinity
California92,5852.04×
New York73,5723.2×
Illinois43,5443.17×
Pennsylvania41,5673×
Texas27,3390.77×
Florida23,0130.83×
New Jersey18,4541.76×
Virginia15,2571.52×
Washington, District of Columbia11,7159.46×
Massachusetts9,9581.23×
Maryland9,7821.38×
Georgia9,3820.74×
Washington9,0721.1×
North Carolina7,7070.62×
Michigan7,5850.7×
Ohio6,9370.55×
Arizona5,3140.63×
Colorado5,1540.79×
Wisconsin5,1240.83×
Indiana4,5230.6×
Connecticut4,2291.02×
Tennessee3,8080.46×
Minnesota3,6220.61×
Missouri3,2700.49×
Nevada3,2250.81×
Oregon3,2020.68×
South Carolina2,9410.47×
Louisiana2,2190.42×
Kentucky1,9730.38×
Hawaii1,9541.1×
Oklahoma1,7020.37×
Alabama1,5990.28×
Utah1,5650.42×
Iowa1,4570.43×
Delaware1,4521.28×
Kansas1,3090.4×
Arkansas1,1200.33×
New Hampshire9310.57×
Mississippi9120.27×
Rhode Island8640.66×
Maine8100.55×
Idaho7770.38×
New Mexico7650.37×
Nebraska6610.32×
Vermont5890.81×
West Virginia5760.3×
Alaska4860.55×
Montana3850.34×
South Dakota2850.3×
North Dakota2590.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sofitel audience
BrandAffinityCategory
Social influence78.57×Politics & Society
Sherri Hill56.25×Fashion & Accessoires
Coachella Valley31.07×Travel & Leisure
Macy's5.72×Shopping
Red carpet fashion40.6×Fashion & Accessoires
Palm Springs, California18.67×Travel & Leisure
Emmy Award6.95×Movies & TV
Ralphs9.7×Shopping
Marshalls3.89×Fashion & Accessoires
Orange County, California6.82×Travel & Leisure
Reiss (brand)19.82×Fashion & Accessoires
Walgreens3.14×Shopping
Los Angeles County, California5.65×Travel & Leisure
Concealer7.37×Beauty & Wellness
Final Destination3.66×Movies & TV
West Hollywood, California17.53×Travel & Leisure
Los Angeles2.89×Travel & Leisure
Eyelash extensions5.14×Beauty & Wellness
Food and drink1.7×Food & Beverages
Nail salon5.39×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sofitel audience
TraitClusterScore
Luxury OrientationPREMIUM3.59
IndulgenceJOY2.72
Design AffinityPREMIUM2.68
Quality AwarenessPREMIUM2.24
Family OrientationCONSERVATISM2.19
TravellingTHRILL1.94

Worldwide distribution

Worldwide audience distribution share by country for Sofitel
CountryShare
United States8.8%
China8.2%
France7.1%

See Sofitel audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Sofitel have in United States?

Sofitel has an estimated audience of 411,945 people in United States, concentrated in California and New York.

What is the gender split and age of Sofitel fans?

54.4% of Sofitel fans are female, 45.6% are male, with an average age of 40.3 years.

Which brands do Sofitel fans like most?

Sofitel fans show strongest brand affinity for Social influence (78.57×), Sherri Hill (56.25×), and Coachella Valley (31.07×) over the country average.

Where do Sofitel fans live in United States?

Sofitel fans in United States are most concentrated in California (reach 92,585), New York (reach 73,572), and Illinois (reach 43,544). These three regions account for the largest share of the active audience.

What other brands do Sofitel fans also like?

Beyond Sofitel itself, the audience over-indexes on Sherri Hill (56.25×), Coachella Valley (31.07×), Macy's (5.72×), and Red carpet fashion (40.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sofitel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.