Rascasse Audience Intelligence

Sofitel Target Market in United States

A data profile of the people who buy, follow and care about Sofitel in United States — modelled from more than twelve digital signal sources. Sofitel has an estimated audience of 408,097 people in United States.

#109among Hotel in United States#4261among Brand in United States#3384in Travel & Leisure

The average Sofitel fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Illinois.

Top brand affinities include Social influence, Sherri Hill, Coachella Valley, with strongest over-indexing on Social influence (78.57× the country average).

Demographically, the Sofitel audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sofitel fan in United States is balanced, around 40.3 years old, with strong Travelling tendencies and a notable affinity for Social influence.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sofitel profile in United States.

Audience size
408K
in United States
Gender
54.4%♀
45.6% male
Age
40.3
average years
Country rank
#41157
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sofitel

54.4% are female, 45.6% are male, average age 40.3.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Sofitel audience in United States
MetricValue
Female54.4%
Male45.6%
Average age40.3
Estimated audience size408,097
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Sofitel audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Sofitel audience comes from United States.

Worldwide audience distribution share by country for Sofitel
CountryShare
United States8.7%
China8.1%
France7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sofitel audience in United States is strongest.

Fig. 05

Top regions by affinity

Sofitel customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K9.63×
02Illinois~50K3.29×
03New York~80K3.27×
04Pennsylvania~40K2.87×
05California~90K2.00×
06New Jersey~20K1.61×
07Virginia~10K1.38×
08Maryland~9K1.28×
09Massachusetts~9K1.15×
10Delaware~1K1.12×
11Hawaii~2K1.06×
12Washington~9K1.03×
13Connecticut~4K1.01×
14Vermont<1K0.93×
15Alaska<1K0.87×
16North Dakota<1K0.85×
17Rhode Island~1K0.84×
18South Dakota<1K0.84×
19Florida~20K0.83×
20Nevada~3K0.83×
21Montana<1K0.82×
22New Hampshire~1K0.80×
23Maine~1K0.80×
24Colorado~5K0.79×
25Wisconsin~5K0.78×
26West Virginia~1K0.77×
27Oregon~3K0.74×
28Idaho~2K0.74×
29Texas~30K0.72×
30Georgia~9K0.72×
31New Mexico~1K0.72×
32Nebraska~1K0.72×
33Mississippi~2K0.71×
34Arizona~6K0.69×
35Michigan~7K0.68×
36Arkansas~2K0.68×
37Minnesota~4K0.67×
38Kansas~2K0.67×
39Indiana~5K0.66×
40Iowa~2K0.66×
41North Carolina~8K0.64×
42Utah~2K0.64×
43Louisiana~3K0.63×
44Oklahoma~3K0.63×
45South Carolina~4K0.61×
46Kentucky~3K0.61×
47Missouri~4K0.60×
48Tennessee~5K0.58×
49Alabama~3K0.58×
50Ohio~7K0.57×
Fig. 06

Affinity by region

Affinity by region — Sofitel, United States
0.57×1.00×9.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sofitel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sofitel audience
#·InterestCategoryAffinity×
01Social influencePolitics & Society78.57×
02Sherri HillFashion & Accessoires56.25×
03Red carpet fashionFashion & Accessoires40.60×
04Coachella ValleyTravel & Leisure31.07×
05Reiss (brand)Fashion & Accessoires19.82×
06Palm Springs, CaliforniaTravel & Leisure18.67×
07West Hollywood, CaliforniaTravel & Leisure17.53×
08RalphsShopping9.70×
09ConcealerBeauty & Wellness7.37×
10Emmy AwardMovies & TV6.95×
11Orange County, CaliforniaTravel & Leisure6.82×
12Macy'sShopping5.72×
13Los Angeles County, CaliforniaTravel & Leisure5.65×
14Nail salonBeauty & Wellness5.39×
15Eyelash extensionsBeauty & Wellness5.14×
16MarshallsFashion & Accessoires3.89×
17WalgreensShopping3.14×
18Los AngelesTravel & Leisure2.89×
19CultureLiterature2.08×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sofitel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sofitel audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.16×
IndulgenceJOY2.10×
Quality AwarenessPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sofitel audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Convenience OrientationPREMIUM0.84×
Community OrientationOPEN1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sofitel's target market in United States?

Sofitel's target market in United States covers an estimated 408,097 people, concentrated in California and New York.

02

What is the gender split and age of Sofitel customers?

54.4% of the Sofitel audience are female, 45.6% are male, with an average age of 40.3 years.

03

Which brands do Sofitel fans like most?

Sofitel fans show strongest brand affinity for Social influence (78.57×), Sherri Hill (56.25×), and Coachella Valley (31.07×) over the country average.

04

Where do Sofitel fans live in United States?

Sofitel fans in United States are most concentrated in California (reach ~90K), New York (reach ~80K), and Illinois (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sofitel fans also like?

Beyond Sofitel itself, the audience over-indexes on Sherri Hill (56.25×), Coachella Valley (31.07×), Macy's (5.72×), and Red carpet fashion (40.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Sofitel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sofitel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →