Rascasse Audience Intelligence

Red carpet fashion Audience in United States

A data profile of the people who buy, follow and care about Red carpet fashion in United States — modelled from more than twelve digital signal sources. Red carpet fashion has an estimated audience of 1,240,020 people in United States.

#7948among Topic in United States#856in Fashion & Accessoires

The average Red carpet fashion fan in United States is 45.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Kelly Osbourne, Napoleon Dynamite, Pitbull (rapper), with strongest over-indexing on Kelly Osbourne (14.51× the country average).

Demographically, the Red carpet fashion audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red carpet fashion fan in United States is more female, around 45.3 years old, with strong Family Orientation tendencies and a notable affinity for Kelly Osbourne.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red carpet fashion profile in United States.

Audience size
1.2M
in United States
Gender
67.0%♀
33.0% male
Age
45.3
average years
Country rank
#20375
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red carpet fashion fans

67.0% are female, 33.0% are male, average age 45.3.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Red carpet fashion audience in United States
MetricValue
Female67.0%
Male33.0%
Average age45.3
Estimated audience size1,240,020
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Red carpet fashion audience in United States
Age bracketShare%
16-1914%
20-2910%
30-3914%
40-4922%
50+40%
Fig. 04

Worldwide distribution

49.0%

of the worldwide Red carpet fashion audience comes from United States.

Worldwide audience distribution share by country for Red carpet fashion
CountryShare
United States49.0%
United Kingdom7.3%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red carpet fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

Red carpet fashion fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.30×
02Missouri~30K1.28×
03South Dakota~3K1.20×
04Delaware~4K1.17×
05Vermont~3K1.17×
06North Dakota~3K1.14×
07Montana~4K1.11×
08Hawaii~6K1.10×
09New York~70K1.08×
10Maine~5K1.06×
11Rhode Island~4K1.06×
12New Mexico~6K1.04×
13Washington, District of Columbia~4K1.04×
14West Virginia~6K1.02×
15New Hampshire~5K1.02×
16Idaho~6K1.01×
17Nebraska~6K1.01×
18Mississippi~10K0.99×
19Kansas~10K0.99×
20Arkansas~10K0.98×
21Oregon~10K0.95×
22Oklahoma~10K0.95×
23Connecticut~10K0.95×
24Iowa~10K0.95×
25Louisiana~20K0.94×
26Kentucky~10K0.94×
27Utah~10K0.94×
28Alabama~20K0.93×
29Nevada~10K0.92×
30South Carolina~20K0.90×
31Arizona~20K0.89×
32Washington~20K0.89×
33Maryland~20K0.89×
34Wisconsin~20K0.89×
35Colorado~20K0.88×
36Minnesota~20K0.88×
37Tennessee~20K0.87×
38Indiana~20K0.87×
39New Jersey~30K0.86×
40Virginia~30K0.86×
41Georgia~30K0.85×
42Massachusetts~20K0.84×
43Pennsylvania~30K0.83×
44Michigan~30K0.83×
45Ohio~30K0.81×
46North Carolina~30K0.81×
47Illinois~30K0.78×
48Florida~60K0.77×
49California~100K0.71×
50Texas~70K0.68×
Fig. 06

Affinity by region

Affinity by region — Red carpet fashion, United States
0.68×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red carpet fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red carpet fashion audience
#·InterestCategoryAffinity×
01SofitelTravel & Leisure40.60×
02Pitbull (rapper)Music & Radio21.74×
03Napoleon DynamiteMovies & TV20.00×
04Michael FassbenderMovies & TV15.37×
05Larry PagePolitics & Society15.18×
06Kelly OsbourneMusic & Radio14.51×
07Toni ColletteMovies & TV12.18×
08George ClooneyMovies & TV10.49×
09Christopher WalkenMovies & TV9.78×
10Jack NicholsonMovies & TV9.07×
11Emmy AwardMovies & TV5.35×
12DancehallsMusic & Radio5.33×
13Diane KeatonMovies & TV4.76×
14Tabloid (newspaper format)Literature4.58×
15Obsessed (2009 film)Movies & TV4.48×
16RedditInternet & Social Media3.30×
17FedExBusiness & Career3.27×
18TMZInternet & Social Media2.54×
19PinterestInternet & Social Media2.48×
20McDonald'sFood & Beverages2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red carpet fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red carpet fashion audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.68×
IndulgenceJOY1.61×
SustainabilityBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red carpet fashion audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
Pet OwnershipJOY0.92×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red carpet fashion have in United States?

Red carpet fashion has an estimated audience of 1,240,020 people in United States, concentrated in California and New York.

02

What is the gender split and age of Red carpet fashion fans?

67.0% of Red carpet fashion fans are female, 33.0% are male, with an average age of 45.3 years.

03

Which brands do Red carpet fashion fans like most?

Red carpet fashion fans show strongest brand affinity for Kelly Osbourne (14.51×), Napoleon Dynamite (20×), and Pitbull (rapper) (21.74×) over the country average.

04

Where do Red carpet fashion fans live in United States?

Red carpet fashion fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Red carpet fashion fans also like?

Beyond Red carpet fashion itself, the audience over-indexes on Napoleon Dynamite (20×), Pitbull (rapper) (21.74×), George Clooney (10.49×), and Sofitel (40.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Red carpet fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red carpet fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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