Red carpet fashion Audience in United States

Red carpet fashion has an estimated audience of 1,240,020 people in United States. 67.0% are female, 33.0% are male, average age 45.3. Top regions: California, New York, Texas. Top brand affinities: Kelly Osbourne, Diane Keaton, Zac Efron, Jack Nicholson, Rachel Weisz.

The average Red carpet fashion fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kelly Osbourne, Diane Keaton, Zac Efron, with strongest over-indexing on Kelly Osbourne (20× the country average). Demographically, the Red carpet fashion audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Red carpet fashion fans

Demographic split for Red carpet fashion audience in United States
MetricValue
Female67.0%
Male33.0%
Average age45.3
Estimated audience size1,240,020

Audience persona

The typical Red carpet fashion fan in United States is more female, around 45.3 years old, with strong Indulgence tendencies and a notable affinity for Kelly Osbourne.

Top regions in United States

Top regions ranked by reach for Red carpet fashion in United States
RegionReachAffinity
California96,7380.71×
New York79,6081.15×
Texas64,1200.6×
Florida60,6110.72×
Missouri31,2731.56×
Georgia30,7130.8×
Pennsylvania30,1650.72×
Illinois25,7970.62×
North Carolina23,9270.64×
Virginia22,5770.75×
Ohio22,4280.59×
New Jersey22,4090.71×
Michigan20,4660.63×
Washington19,9690.8×
Arizona19,6050.77×
Maryland16,5300.78×
Massachusetts14,7290.6×
Tennessee14,6040.59×
Alabama13,6870.79×
Colorado13,5410.69×
Louisiana12,9400.81×
Indiana12,1090.53×
Wisconsin12,0290.64×
South Carolina11,9100.64×
Oregon11,6460.82×
Kentucky10,7470.69×
Connecticut10,5590.85×
Minnesota9,9210.56×
Oklahoma9,7700.71×
Mississippi9,2610.91×
Kansas8,5750.88×
Arkansas8,2270.81×
Utah8,1460.73×
Iowa7,1830.7×
Nevada6,9900.58×
Hawaii6,7441.27×
West Virginia6,5531.13×
Alaska6,5402.47×
New Mexico6,1360.99×
Idaho6,0520.97×
Delaware5,8371.71×
Montana5,7011.66×
South Dakota5,6271.96×
North Dakota5,4792.15×
New Hampshire5,4001.11×
Wyoming5,3012.88×
Nebraska5,2870.85×
Rhode Island5,2141.32×
Maine5,2111.17×
Vermont5,1282.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red carpet fashion audience
BrandAffinityCategory
Kelly Osbourne20×Music & Radio
Diane Keaton10.23×Movies & TV
Zac Efron13.68×Movies & TV
Jack Nicholson17.64×Movies & TV
Rachel Weisz20×Movies & TV
Dumb and Dumber20×Movies & TV
Twin Peaks9.94×Movies & TV
Toni Collette20×Movies & TV
Google Maps4.05×Internet & Social Media
PSV Eindhoven36.36×Sports
Kia Sportage20×Cars & Mobility
Capital One3.72×Business & Career
Aaron Rodgers5.65×Sports
Back to the Future12.43×Movies & TV
Nicole Kidman7.97×Movies & TV
Indeed.com3.55×Business & Career
Matthew McConaughey7.69×Movies & TV
Demi Moore7.72×Movies & TV
Dancehalls5.58×Music & Radio
Jessica Chastain13.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red carpet fashion audience
TraitClusterScore
IndulgenceJOY1.52
Luxury OrientationPREMIUM1.49
Family OrientationCONSERVATISM1.38
Design AffinityPREMIUM1.32
ExtroversionTHRILL1.27
CreativityOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Red carpet fashion
CountryShare
United States49.0%
United Kingdom7.3%
Canada4.9%

See Red carpet fashion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Red carpet fashion have in United States?

Red carpet fashion has an estimated audience of 1,240,020 people in United States, concentrated in California and New York.

What is the gender split and age of Red carpet fashion fans?

67.0% of Red carpet fashion fans are female, 33.0% are male, with an average age of 45.3 years.

Which brands do Red carpet fashion fans like most?

Red carpet fashion fans show strongest brand affinity for Kelly Osbourne (20×), Diane Keaton (10.23×), and Zac Efron (13.68×) over the country average.

Where do Red carpet fashion fans live in United States?

Red carpet fashion fans in United States are most concentrated in California (reach 96,738), New York (reach 79,608), and Texas (reach 64,120). These three regions account for the largest share of the active audience.

What other brands do Red carpet fashion fans also like?

Beyond Red carpet fashion itself, the audience over-indexes on Diane Keaton (10.23×), Zac Efron (13.68×), Jack Nicholson (17.64×), and Rachel Weisz (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red carpet fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.