Coachella Valley Audience in United States

Coachella Valley logo

Coachella Valley has an estimated audience of 2,294,426 people in United States. 55.3% are female, 44.7% are male, average age 45.2. Top regions: California, Texas, New York. Top brand affinities: Israel, Nationality, Kendra Scott, Justice, San Pellegrino.

The average Coachella Valley fan in United States is 45.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Nationality, Kendra Scott, with strongest over-indexing on Israel (2.64× the country average). Demographically, the Coachella Valley audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Coachella Valley fans

Demographic split for Coachella Valley audience in United States
MetricValue
Female55.3%
Male44.7%
Average age45.2
Estimated audience size2,294,426

Audience persona

The typical Coachella Valley fan in United States is more female, around 45.2 years old, with strong Travelling tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Coachella Valley in United States
RegionReachAffinity
California1,396,2465.53×
Texas159,7030.81×
New York120,0190.94×
Florida117,8490.76×
Pennsylvania85,0971.1×
Washington84,2991.83×
Illinois76,9831.01×
Arizona72,4141.55×
Ohio57,5420.81×
Virginia52,4590.94×
New Jersey51,6940.89×
Michigan49,8470.83×
North Carolina48,7490.71×
Colorado48,4571.34×
Georgia44,6340.63×
Massachusetts43,9660.97×
Oregon42,9021.63×
Nevada40,8701.84×
Wisconsin39,9941.16×
Maryland38,5190.98×
Minnesota35,3661.08×
Missouri32,9810.89×
Tennessee32,5790.71×
Indiana29,4250.7×
Utah23,8621.16×
South Carolina21,4620.62×
Connecticut19,0150.83×
Oklahoma17,1840.67×
Louisiana16,5410.56×
Alabama16,2070.51×
Kentucky15,4040.54×
Kansas14,9320.83×
Iowa14,8850.79×
Idaho12,5401.09×
New Mexico12,3271.07×
Arkansas12,0040.64×
Hawaii11,5521.17×
Mississippi9,5960.51×
Washington, District of Columbia9,3981.36×
Nebraska8,3480.73×
New Hampshire6,7930.75×
Maine6,5560.8×
Montana6,1880.97×
Rhode Island5,4020.74×
West Virginia4,8500.45×
Alaska4,1950.85×
Delaware4,1470.66×
North Dakota3,6490.77×
South Dakota3,6090.68×
Vermont3,1630.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coachella Valley audience
BrandAffinityCategory
Israel2.64×Travel & Leisure
Nationality2.66×Politics & Society
Kendra Scott3.21×Fashion & Accessoires
Justice3.05×Politics & Society
San Pellegrino6.99×Food & Beverages
Cam Ward3.32×Sports
Nebraska Cornhuskers football2.66×Sports
Jesse Plemons2.34×Movies & TV
Urban horticulture2.36×Home & Garden
Regional styles of Mexican music1.76×Music & Radio
edureka22.43×Business & Career
Jeep Wagoneer3.19×Cars & Mobility
Takers4.52×Movies & TV
Nurse education1.55×Kids & Family
jordy nelson7.44×Sports
Wikia1.53×Internet & Social Media
Panama1.63×Travel & Leisure
Charlamagne Tha God4.11×Movies & TV
Corona (band)2.4×Music & Radio
Arnold Palmer2.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coachella Valley audience
TraitClusterScore
TravellingTHRILL1.69
PatriotismCONSERVATISM1.64
Design AffinityPREMIUM1.6
Quality AwarenessPREMIUM1.4
Urban LifestyleOPEN1.39
Community OrientationOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Coachella Valley
CountryShare
United States59.0%
Philippines6.7%
United Kingdom5.5%

See Coachella Valley audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Coachella Valley have in United States?

Coachella Valley has an estimated audience of 2,294,426 people in United States, concentrated in California and Texas.

What is the gender split and age of Coachella Valley fans?

55.3% of Coachella Valley fans are female, 44.7% are male, with an average age of 45.2 years.

Which brands do Coachella Valley fans like most?

Coachella Valley fans show strongest brand affinity for Israel (2.64×), Nationality (2.66×), and Kendra Scott (3.21×) over the country average.

Where do Coachella Valley fans live in United States?

Coachella Valley fans in United States are most concentrated in California (reach 1,396,246), Texas (reach 159,703), and New York (reach 120,019). These three regions account for the largest share of the active audience.

What other brands do Coachella Valley fans also like?

Beyond Coachella Valley itself, the audience over-indexes on Nationality (2.66×), Kendra Scott (3.21×), Justice (3.05×), and San Pellegrino (6.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coachella Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.