Rascasse Audience Intelligence

Coachella Valley Audience in United States

A data profile of the people who buy, follow and care about Coachella Valley in United States — modelled from more than twelve digital signal sources. Coachella Valley has an estimated audience of 2,294,426 people in United States.

#988among POI in United States#1015in Travel & Leisure

The average Coachella Valley fan in United States is 45.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Taylor Lautner, Sofitel, Cracker Barrel Old Country Store, with strongest over-indexing on Taylor Lautner (12.45× the country average).

Demographically, the Coachella Valley audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coachella Valley fan in United States is more female, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Taylor Lautner.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coachella Valley profile in United States.

Audience size
2.3M
in United States
Gender
55.3%♀
44.7% male
Age
45.2
average years
Country rank
#12754
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coachella Valley fans

55.3% are female, 44.7% are male, average age 45.2.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Coachella Valley audience in United States
MetricValue
Female55.3%
Male44.7%
Average age45.2
Estimated audience size2,294,426
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Coachella Valley audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4925%
50+34%
Fig. 04

Worldwide distribution

58.9%

of the worldwide Coachella Valley audience comes from United States.

Worldwide audience distribution share by country for Coachella Valley
CountryShare
United States58.9%
Philippines6.7%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coachella Valley audience in United States is strongest.

Fig. 05

Top regions by affinity

Coachella Valley fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M6.48×
02Nevada~40K1.83×
03Washington~80K1.70×
04Oregon~40K1.59×
05Arizona~70K1.55×
06Colorado~50K1.27×
07Hawaii~10K1.19×
08Washington, District of Columbia~8K1.16×
09Utah~20K1.08×
10Idaho~10K1.06×
11New Mexico~10K1.04×
12Minnesota~30K1.02×
13Wisconsin~30K1.01×
14Montana~6K1.00×
15New York~100K0.99×
16Illinois~80K0.99×
17Alaska~5K0.99×
18Massachusetts~40K0.95×
19Pennsylvania~70K0.94×
20South Dakota~5K0.93×
21North Dakota~4K0.93×
22Vermont~4K0.93×
23Maryland~40K0.91×
24Kansas~20K0.90×
25Rhode Island~7K0.90×
26Missouri~30K0.89×
27Virginia~50K0.88×
28New Hampshire~8K0.88×
29Maine~7K0.88×
30New Jersey~50K0.87×
31Iowa~20K0.87×
32Nebraska~10K0.86×
33Delaware~5K0.86×
34Connecticut~20K0.84×
35Texas~200K0.82×
36West Virginia~9K0.81×
37Michigan~50K0.80×
38Arkansas~20K0.80×
39Oklahoma~20K0.78×
40Florida~100K0.76×
41Ohio~50K0.76×
42Mississippi~10K0.76×
43Indiana~30K0.74×
44Tennessee~30K0.73×
45Louisiana~20K0.73×
46South Carolina~20K0.72×
47North Carolina~50K0.71×
48Kentucky~20K0.70×
49Georgia~50K0.69×
50Alabama~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Coachella Valley, United States
0.67×1.00×6.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coachella Valley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coachella Valley audience
#·InterestCategoryAffinity×
01SofitelTravel & Leisure31.07×
02CarrefourShopping12.47×
03Taylor LautnerMovies & TV12.45×
04KTLAMovies & TV7.21×
05Cracker Barrel Old Country StoreFood & Beverages5.23×
06Hollywood SignTravel & Leisure5.22×
07VonsShopping4.29×
08Web serverTechnology & Electronics3.56×
09FedExBusiness & Career2.39×
10Renewable energyBusiness & Career2.29×
11SubwayFood & Beverages2.04×
12Panda ExpressFood & Beverages2.04×
13InnovationBusiness & Career2.02×
14Pizza HutFood & Beverages1.87×
15Nordstrom rackFashion & Accessoires1.80×
16Discount storesShopping1.79×
17Mortgage loansBusiness & Career1.65×
18Planet FitnessSports1.56×
19McDonald'sFood & Beverages1.54×
20AirbnbTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coachella Valley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coachella Valley audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.23×
Quality AwarenessPREMIUM1.54×
Urban LifestyleOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coachella Valley audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
DIY MentalityTHRILL0.91×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coachella Valley have in United States?

Coachella Valley has an estimated audience of 2,294,426 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coachella Valley fans?

55.3% of Coachella Valley fans are female, 44.7% are male, with an average age of 45.2 years.

03

Which brands do Coachella Valley fans like most?

Coachella Valley fans show strongest brand affinity for Taylor Lautner (12.45×), Sofitel (31.07×), and Cracker Barrel Old Country Store (5.23×) over the country average.

04

Where do Coachella Valley fans live in United States?

Coachella Valley fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Coachella Valley fans also like?

Beyond Coachella Valley itself, the audience over-indexes on Sofitel (31.07×), Cracker Barrel Old Country Store (5.23×), Subway (2.04×), and Hollywood Sign (5.22×) compared to the United States average.

Appendix

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See Coachella Valley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coachella Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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