Palm Springs, California Audience in United States

Palm Springs, California has an estimated audience of 3,082,876 people in United States. 56.3% are female, 43.7% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Palm Springs, California fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Palm Springs, California audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: TV series

Demographics of Palm Springs, California fans

Demographic split for Palm Springs, California audience in United States
MetricValue
Female56.3%
Male43.7%
Average age46.1
Estimated audience size3,082,876

Audience persona

The typical Palm Springs, California fan in United States is more female, around 46.1 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Palm Springs, California in United States
RegionReachAffinity
California1,678,0584.95×
Texas209,9030.79×
Florida171,8890.82×
New York162,9950.95×
Washington131,3232.12×
Illinois114,6871.12×
Arizona109,3491.74×
Pennsylvania78,3250.75×
Ohio71,0330.75×
Oregon70,1771.99×
Minnesota68,1961.54×
Colorado66,1571.36×
Michigan65,6390.81×
Georgia63,4470.67×
North Carolina62,9000.68×
New Jersey62,1630.79×
Nevada61,7522.07×
Massachusetts58,4790.96×
Virginia58,0790.77×
Wisconsin45,2080.97×
Tennessee42,4310.69×
Indiana39,5550.7×
Missouri39,4180.79×
Maryland37,8500.71×
Utah35,2691.28×
South Carolina26,9470.58×
Oklahoma24,5520.72×
Connecticut23,7940.77×
Louisiana23,2560.58×
Kentucky22,7490.59×
Iowa21,6540.85×
Alabama20,9010.49×
Kansas18,5690.76×
Idaho17,9691.16×
Arkansas15,2500.6×
New Mexico13,7450.89×
Nebraska13,3570.86×
Hawaii12,2170.92×
Mississippi11,6200.46×
Washington, District of Columbia10,9171.18×
Montana9,9211.16×
New Hampshire8,9160.73×
Maine8,2100.74×
Alaska7,8021.18×
Rhode Island7,2270.74×
West Virginia6,6640.46×
Delaware5,7300.67×
North Dakota5,3120.84×
South Dakota5,2210.73×
Vermont4,0400.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Palm Springs, California audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.35×Sports
MSN3.17×News
Hollywood Sign8.41×Travel & Leisure
Diaper bag4.83×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Bachelor of Business Administration23.53×Business & Career
southwest airlines3.29×Travel & Leisure
Banff National Park20.56×Travel & Leisure
Livemusic2.96×Music & Radio
Catherine O'Hara3.75×Movies & TV
Take-out2.51×Food & Beverages
American Cruise Lines13.24×Travel & Leisure
Hobby Lobby1.94×Home & Garden
Happiness1.58×Health
Staples (Canada)2.56×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Palm Springs, California audience
TraitClusterScore
Design AffinityPREMIUM2.06
TravellingTHRILL2.05
IndulgenceJOY1.61
Quality AwarenessPREMIUM1.56
SustainabilityBALANCE1.54
Luxury OrientationPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Palm Springs, California
CountryShare
United States74.2%
United Kingdom4.4%
Canada4.0%

See Palm Springs, California audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Palm Springs, California have in United States?

Palm Springs, California has an estimated audience of 3,082,876 people in United States, concentrated in California and Texas.

What is the gender split and age of Palm Springs, California fans?

56.3% of Palm Springs, California fans are female, 43.7% are male, with an average age of 46.1 years.

Which brands do Palm Springs, California fans like most?

Palm Springs, California fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Palm Springs, California fans live in United States?

Palm Springs, California fans in United States are most concentrated in California (reach 1,678,058), Texas (reach 209,903), and Florida (reach 171,889). These three regions account for the largest share of the active audience.

What other brands do Palm Springs, California fans also like?

Beyond Palm Springs, California itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Palm Springs, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.