Rascasse Audience Intelligence

Palm Springs, California Audience in United States

A data profile of the people who buy, follow and care about Palm Springs, California in United States — modelled from more than twelve digital signal sources. Palm Springs, California has an estimated audience of 3,082,876 people in United States.

#736among POI in United States#812in Travel & Leisure

The average Palm Springs, California fan in United States is 46.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, First class travel, Sustainable energy, with strongest over-indexing on FedEx (4.17× the country average).

Demographically, the Palm Springs, California audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Palm Springs, California fan in United States is more female, around 46.1 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palm Springs, California profile in United States.

Audience size
3.1M
in United States
Gender
56.3%♀
43.7% male
Age
46.1
average years
Country rank
#10059
POI in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Palm Springs, California fans

56.3% are female, 43.7% are male, average age 46.1.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Palm Springs, California audience in United States
MetricValue
Female56.3%
Male43.7%
Average age46.1
Estimated audience size3,082,876
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Palm Springs, California audience in United States
Age bracketShare%
16-198%
20-2913%
30-3917%
40-4925%
50+37%
Fig. 04

Worldwide distribution

74.1%

of the worldwide Palm Springs, California audience comes from United States.

Worldwide audience distribution share by country for Palm Springs, California
CountryShare
United States74.1%
United Kingdom4.4%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palm Springs, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Palm Springs, California fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M4.64×
02Washington~100K2.00×
03Nevada~60K1.99×
04Oregon~70K1.91×
05Arizona~100K1.66×
06Minnesota~70K1.54×
07Colorado~60K1.32×
08Utah~40K1.28×
09Alaska~8K1.27×
10Idaho~20K1.21×
11Montana~10K1.20×
12Washington, District of Columbia~10K1.18×
13Illinois~100K1.10×
14Wisconsin~50K1.00×
15North Dakota~6K0.98×
16Nebraska~10K0.96×
17Massachusetts~60K0.95×
18Iowa~20K0.95×
19Hawaii~10K0.94×
20New Mexico~10K0.92×
21South Dakota~6K0.91×
22New York~200K0.90×
23Michigan~70K0.84×
24Vermont~5K0.84×
25Missouri~40K0.83×
26Kansas~20K0.83×
27Florida~200K0.81×
28Connecticut~20K0.81×
29Maine~9K0.81×
30Rhode Island~8K0.81×
31New Jersey~60K0.80×
32New Hampshire~10K0.80×
33Texas~200K0.77×
34Ohio~70K0.77×
35Virginia~60K0.76×
36Oklahoma~30K0.76×
37Pennsylvania~80K0.75×
38Indiana~40K0.74×
39Delaware~6K0.74×
40Tennessee~40K0.72×
41Maryland~40K0.72×
42Arkansas~20K0.68×
43Georgia~60K0.67×
44North Carolina~60K0.67×
45Kentucky~30K0.65×
46Louisiana~30K0.64×
47South Carolina~30K0.62×
48Mississippi~10K0.57×
49West Virginia~8K0.57×
50Alabama~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Palm Springs, California, United States
0.55×1.00×4.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palm Springs, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palm Springs, California audience
#·InterestCategoryAffinity×
01American Cruise LinesTravel & Leisure14.28×
02Elderly careHealth9.63×
03HyattTravel & Leisure5.66×
04First class travelTravel & Leisure4.42×
05Sustainable energyHome & Garden4.40×
06FedExBusiness & Career4.17×
07QVCMovies & TV3.96×
08Renewable energyBusiness & Career3.81×
09Weather forecastingHome & Garden3.57×
10Solar energyHome & Garden3.11×
11InnovationBusiness & Career3.04×
12Car rentalsCars & Mobility2.95×
13Mortgage loansBusiness & Career2.49×
14Panda ExpressFood & Beverages2.28×
15AirbnbTravel & Leisure2.19×
16PinterestInternet & Social Media1.98×
17Planet FitnessSports1.81×
18Trader Joe'sShopping1.81×
19BarbecueFood & Beverages1.67×
20FurnitureHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palm Springs, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palm Springs, California audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.62×
Quality AwarenessPREMIUM1.94×
TravellingTHRILL1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palm Springs, California audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.85×
DIY MentalityTHRILL0.88×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Palm Springs, California have in United States?

Palm Springs, California has an estimated audience of 3,082,876 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Palm Springs, California fans?

56.3% of Palm Springs, California fans are female, 43.7% are male, with an average age of 46.1 years.

03

Which brands do Palm Springs, California fans like most?

Palm Springs, California fans show strongest brand affinity for FedEx (4.17×), First class travel (4.42×), and Sustainable energy (4.4×) over the country average.

04

Where do Palm Springs, California fans live in United States?

Palm Springs, California fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Palm Springs, California fans also like?

Beyond Palm Springs, California itself, the audience over-indexes on First class travel (4.42×), Sustainable energy (4.4×), Renewable energy (3.81×), and Elderly care (9.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Palm Springs, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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