WeWork Audience in United States

WeWork logo

WeWork has an estimated audience of 1,242,463 people in United States. 54.5% are female, 45.5% are male, average age 36.4. Top regions: California, New York, Texas. Top brand affinities: Coworking, Indeed.com, Capital One, Google Maps, Autism Awareness.

The average WeWork fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Coworking, Indeed.com, Capital One, with strongest over-indexing on Coworking (52.75× the country average). Demographically, the WeWork audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Coworking

Demographics of WeWork fans

Demographic split for WeWork audience in United States
MetricValue
Female54.5%
Male45.5%
Average age36.4
Estimated audience size1,242,463

Audience persona

The typical WeWork fan in United States is balanced, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for Coworking.

Top regions in United States

Top regions ranked by reach for WeWork in United States
RegionReachAffinity
California376,3962.75×
New York269,3363.88×
Texas137,4441.29×
Florida92,3221.1×
New Jersey60,5271.92×
Illinois57,2851.38×
Massachusetts49,1122.01×
Washington47,1321.89×
Georgia44,8201.17×
Virginia41,0281.36×
Pennsylvania37,8690.91×
North Carolina36,7200.98×
Colorado31,8181.62×
Arizona28,2781.11×
Maryland24,7511.16×
Michigan21,7870.67×
Ohio21,0330.55×
Tennessee19,6710.79×
Nevada19,4011.61×
Washington, District of Columbia18,7995.03×
Oregon15,2181.07×
Utah14,6051.31×
Minnesota14,3330.81×
Connecticut12,6321.01×
Missouri12,1870.61×
Indiana11,1110.49×
South Carolina10,6370.57×
Wisconsin8,9120.48×
Alabama7,8600.45×
Louisiana7,0960.44×
Kentucky6,5720.42×
Oklahoma6,2230.45×
Kansas5,4000.55×
Iowa4,7290.46×
Arkansas4,4570.44×
New Hampshire3,7960.78×
Idaho3,4150.55×
Hawaii3,1450.59×
Rhode Island3,0400.77×
Mississippi2,9110.28×
Maine2,7910.63×
Nebraska2,6800.43×
New Mexico2,3290.37×
Delaware2,0040.58×
West Virginia1,8820.33×
Vermont1,7850.82×
Montana1,7820.52×
Alaska1,1930.45×
South Dakota1,0270.36×
Wyoming8690.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WeWork audience
BrandAffinityCategory
Coworking52.75×Business & Career
Indeed.com5.31×Business & Career
Capital One4.89×Business & Career
Google Maps4.76×Internet & Social Media
Autism Awareness11.03×Health
Tesla Model X21.69×Cars & Mobility
Diabetes mellitus awareness7.4×Health
CarGurus5.28×Cars & Mobility
Louvre20×Travel & Leisure
Singer-songwriter3.51×Music & Radio
Microblogging7.56×Technology & Electronics
Wedding dress5.91×Fashion & Accessoires
Khan Academy6.82×Business & Career
DeviantArt5.77×Internet & Social Media
Key Food15.76×Shopping
The UPS Store3.69×Shopping
Enterprise Rent-A-Car4.85×Cars & Mobility
DocuSign8.94×Technology & Electronics
Paperless Post17.66×Shopping
LinkedIn2.82×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WeWork audience
TraitClusterScore
Design AffinityPREMIUM2.41
LGBTQ+ IdentityOPEN2.39
Luxury OrientationPREMIUM2.34
Early Adopter MentalityPOWER2.2
SustainabilityBALANCE1.79
Career OrientationPOWER1.68

Worldwide distribution

Worldwide audience distribution share by country for WeWork
CountryShare
United States27.0%
Japan17.5%
India12.4%

See WeWork audiences in other countries

More Coworking audiences in United States

Frequently asked questions

How many fans does WeWork have in United States?

WeWork has an estimated audience of 1,242,463 people in United States, concentrated in California and New York.

What is the gender split and age of WeWork fans?

54.5% of WeWork fans are female, 45.5% are male, with an average age of 36.4 years.

Which brands do WeWork fans like most?

WeWork fans show strongest brand affinity for Coworking (52.75×), Indeed.com (5.31×), and Capital One (4.89×) over the country average.

Where do WeWork fans live in United States?

WeWork fans in United States are most concentrated in California (reach 376,396), New York (reach 269,336), and Texas (reach 137,444). These three regions account for the largest share of the active audience.

What other brands do WeWork fans also like?

Beyond WeWork itself, the audience over-indexes on Indeed.com (5.31×), Capital One (4.89×), Google Maps (4.76×), and Autism Awareness (11.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WeWork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.