Rascasse Audience Intelligence

WeWork Target Market in United States

A data profile of the people who buy, follow and care about WeWork in United States — modelled from more than twelve digital signal sources. WeWork has an estimated audience of 1,194,984 people in United States.

#1among Coworking in United States#2150among Brand in United States#1407in Business & Career

The average WeWork fan in United States is 36.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Coworking, Bargain Hunters, The UPS Store, with strongest over-indexing on Coworking (50.9× the country average).

Demographically, the WeWork audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WeWork fan in United States is balanced, around 36.4 years old, with strong Career Orientation tendencies and a notable affinity for Coworking.

Category: Business & Career · Type: Brand · Subtype: Coworking

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WeWork profile in United States.

Audience size
1.2M
in United States
Gender
54.5%♀
45.5% male
Age
36.4
average years
Country rank
#20942
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of WeWork

54.5% are female, 45.5% are male, average age 36.4.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for WeWork audience in United States
MetricValue
Female54.5%
Male45.5%
Average age36.4
Estimated audience size1,194,984
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the WeWork audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

24.2%

of the worldwide WeWork audience comes from United States.

Worldwide audience distribution share by country for WeWork
CountryShare
United States24.2%
Japan16.5%
India13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WeWork audience in United States is strongest.

Fig. 05

Top regions by affinity

WeWork customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K5.16×
02New York~300K4.31×
03California~400K2.72×
04Massachusetts~50K2.04×
05Washington~50K1.89×
06New Jersey~60K1.80×
07Colorado~30K1.66×
08Nevada~20K1.62×
09Virginia~40K1.39×
10Illinois~60K1.37×
11Utah~10K1.28×
12Texas~100K1.25×
13Maryland~20K1.12×
14Georgia~40K1.11×
15Oregon~20K1.10×
16Florida~90K1.08×
17Arizona~30K1.06×
18Connecticut~10K1.00×
19North Carolina~40K0.95×
20Pennsylvania~40K0.85×
21Vermont~2K0.84×
22New Hampshire~4K0.83×
23Rhode Island~3K0.79×
24Minnesota~10K0.76×
25Tennessee~20K0.75×
26Maine~3K0.68×
27Hawaii~4K0.66×
28Delaware~2K0.66×
29Michigan~20K0.65×
30Alaska~2K0.65×
31Montana~2K0.63×
32Kansas~6K0.60×
33Idaho~4K0.60×
34Missouri~10K0.59×
35North Dakota~2K0.59×
36South Dakota~2K0.58×
37South Carolina~10K0.55×
38Ohio~20K0.53×
39Nebraska~3K0.51×
40Louisiana~8K0.50×
41Iowa~5K0.50×
42West Virginia~3K0.50×
43Indiana~10K0.49×
44Wisconsin~9K0.49×
45Arkansas~5K0.49×
46New Mexico~3K0.49×
47Oklahoma~7K0.48×
48Alabama~8K0.47×
49Kentucky~7K0.46×
50Mississippi~4K0.43×
Fig. 06

Affinity by region

Affinity by region — WeWork, United States
0.43×1.00×5.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WeWork audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WeWork audience
#·InterestCategoryAffinity×
01Yas IslandTravel & Leisure82.06×
02CoworkingBusiness & Career50.90×
03LouvreTravel & Leisure20.00×
04Paperless PostShopping20.00×
05AsurionBusiness & Career19.86×
06Key FoodShopping18.30×
07Tesla Model XCars & Mobility17.23×
08Bargain HuntersShopping12.73×
09Business schoolBusiness & Career6.56×
10LinkedInInternet & Social Media6.03×
11Sustainable energyHome & Garden5.22×
12InnovationBusiness & Career4.96×
13Tesla MotorsCars & Mobility4.85×
14Fast food restaurantsFood & Beverages4.48×
15The UPS StoreShopping4.27×
16Renewable energyBusiness & Career3.80×
17Game consolesTechnology & Electronics3.02×
18Online gamesGames2.85×
19LeatherFashion & Accessoires2.75×
20Quality of lifeHealth2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WeWork audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WeWork audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.94×
Early Adopter MentalityPOWER1.92×
Design AffinityPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WeWork audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
TraditionCONSERVATISM0.76×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is WeWork's target market in United States?

WeWork's target market in United States covers an estimated 1,194,984 people, concentrated in California and New York.

02

What is the gender split and age of WeWork customers?

54.5% of the WeWork audience are female, 45.5% are male, with an average age of 36.4 years.

03

Which brands do WeWork fans like most?

WeWork fans show strongest brand affinity for Coworking (50.9×), Bargain Hunters (12.73×), and The UPS Store (4.27×) over the country average.

04

Where do WeWork fans live in United States?

WeWork fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do WeWork fans also like?

Beyond WeWork itself, the audience over-indexes on Bargain Hunters (12.73×), The UPS Store (4.27×), Key Food (18.3×), and Tesla Model X (17.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Coworking audiences in United States

See WeWork audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WeWork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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