Caguas, Puerto Rico Audience in United States

Caguas, Puerto Rico has an estimated audience of 275,204 people in United States. 50.2% are female, 49.8% are male, average age 37.4. Top regions: Florida, New York, Texas. Top brand affinities: Volaris, Austin Powers (film series), Regus, Las Vegas, Horoscope.

The average Caguas, Puerto Rico fan in United States is 37.4 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Volaris, Austin Powers (film series), Regus, with strongest over-indexing on Volaris (35.94× the country average). Demographically, the Caguas, Puerto Rico audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Caguas, Puerto Rico fans

Demographic split for Caguas, Puerto Rico audience in United States
MetricValue
Female50.2%
Male49.8%
Average age37.4
Estimated audience size275,204

Audience persona

The typical Caguas, Puerto Rico fan in United States is balanced, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Volaris.

Top regions in United States

Top regions ranked by reach for Caguas, Puerto Rico in United States
RegionReachAffinity
Florida54,5442.93×
New York32,8242.13×
Texas23,6211×
California19,8910.66×
New Jersey13,2111.89×
Pennsylvania12,0871.3×
Connecticut10,8883.94×
Massachusetts10,7901.99×
Illinois9,5171.04×
Georgia9,2481.09×
North Carolina8,6781.05×
Virginia8,1991.22×
Ohio7,5920.9×
Maryland5,1381.09×
Michigan4,1860.58×
Colorado3,5340.81×
Tennessee3,4550.63×
Arizona3,2860.58×
Minnesota3,2550.83×
Wisconsin3,2380.78×
Indiana2,9010.58×
Washington2,8950.52×
South Carolina2,7830.67×
Louisiana2,2050.62×
Missouri2,0770.47×
Kentucky1,9090.55×
Washington, District of Columbia1,8962.29×
Oregon1,6710.53×
Alabama1,6420.43×
Kansas1,3240.61×
Nevada1,3110.49×
Utah1,2330.5×
Oklahoma1,2210.4×
Rhode Island1,1401.3×
Arkansas1,1020.49×
Mississippi1,0750.47×
New Hampshire1,0120.93×
Iowa9580.42×
Idaho8190.59×
West Virginia8190.64×
Alaska8171.39×
Hawaii7830.66×
Delaware7781.02×
Maine7600.77×
Montana7130.93×
New Mexico7120.52×
South Dakota7031.11×
North Dakota6851.21×
Wyoming6631.62×
Nebraska6610.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caguas, Puerto Rico audience
BrandAffinityCategory
Volaris35.94×Travel & Leisure
Austin Powers (film series)39.76×Movies & TV
Regus79.12×Business & Career
Las Vegas6.79×Travel & Leisure
Horoscope13.08×Health
National Hurricane Center19.75×Politics & Society
Vinyl Records9.08×Music & Radio
Prison Break18.61×Movies & TV
Planet Fitness3.77×Sports
Club América9.56×Sports
Milwaukee Brewers7.31×Sports
Aeroméxico18.92×Travel & Leisure
Saw (franchise)14.66×Movies & TV
Daddy Yankee13.33×Music & Radio
Elvis Crespo33.95×Music & Radio
Alianza Lima27.61×Sports
Ricky Martin10.93×Music & Radio
Napoleon Dynamite10.89×Movies & TV
Caribbean4.29×Travel & Leisure
Toyota Yaris19.35×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caguas, Puerto Rico audience
TraitClusterScore
PatriotismCONSERVATISM2.55
Risk AppetiteTHRILL1.93
SpiritualityBALANCE1.51
Need for SecurityCONSERVATISM1.47
DIY MentalityTHRILL1.46
Quality AwarenessPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Caguas, Puerto Rico
CountryShare
United States76.0%
Mexico8.3%
Algeria5.3%

See Caguas, Puerto Rico audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Caguas, Puerto Rico have in United States?

Caguas, Puerto Rico has an estimated audience of 275,204 people in United States, concentrated in Florida and New York.

What is the gender split and age of Caguas, Puerto Rico fans?

50.2% of Caguas, Puerto Rico fans are female, 49.8% are male, with an average age of 37.4 years.

Which brands do Caguas, Puerto Rico fans like most?

Caguas, Puerto Rico fans show strongest brand affinity for Volaris (35.94×), Austin Powers (film series) (39.76×), and Regus (79.12×) over the country average.

Where do Caguas, Puerto Rico fans live in United States?

Caguas, Puerto Rico fans in United States are most concentrated in Florida (reach 54,544), New York (reach 32,824), and Texas (reach 23,621). These three regions account for the largest share of the active audience.

What other brands do Caguas, Puerto Rico fans also like?

Beyond Caguas, Puerto Rico itself, the audience over-indexes on Austin Powers (film series) (39.76×), Regus (79.12×), Las Vegas (6.79×), and Horoscope (13.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caguas, Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.