Nanotechnology Audience in United States

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Nanotechnology has an estimated audience of 2,522,598 people in United States. 39.6% are female, 60.4% are male, average age 46.3. Top regions: California, Texas, Florida. Top brand affinities: IMEC, Drill bit, Drill, Medicare (United States), Wrench.

The average Nanotechnology fan in United States is 46.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include IMEC, Drill bit, Drill, with strongest over-indexing on IMEC (91.3× the country average). Demographically, the Nanotechnology audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Nanotechnology fans

Demographic split for Nanotechnology audience in United States
MetricValue
Female39.6%
Male60.4%
Average age46.3
Estimated audience size2,522,598

Audience persona

The typical Nanotechnology fan in United States is more male, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for IMEC.

Top regions in United States

Top regions ranked by reach for Nanotechnology in United States
RegionReachAffinity
California389,4701.4×
Texas284,3471.31×
Florida195,3291.14×
New York165,3021.17×
Georgia93,6501.21×
Pennsylvania90,7821.07×
North Carolina87,2391.15×
Illinois86,5631.03×
New Jersey75,3151.17×
Ohio73,6220.95×
Virginia72,8381.19×
Michigan66,4911.01×
Massachusetts59,5971.2×
Washington57,4301.13×
Arizona54,9061.07×
Tennessee53,7241.06×
Maryland52,0851.2×
Indiana48,3681.05×
Missouri40,2820.99×
Colorado35,4720.89×
South Carolina34,9430.92×
Louisiana34,7901.07×
Minnesota33,3040.92×
Wisconsin32,5570.86×
Alabama31,5460.9×
Kentucky29,9950.95×
Oregon29,5451.02×
Oklahoma28,9151.03×
Connecticut27,5931.09×
Nevada25,0261.03×
Utah24,3401.08×
Mississippi21,0261.01×
Arkansas19,3780.93×
Iowa17,0110.82×
Kansas16,8040.85×
New Mexico12,3670.98×
New Hampshire11,4721.15×
Hawaii11,1361.03×
Nebraska10,8590.86×
Idaho10,2860.81×
West Virginia10,1180.86×
Washington, District of Columbia8,5961.13×
Rhode Island7,2380.9×
Delaware6,8120.98×
Maine6,6430.74×
Montana4,6830.67×
South Dakota4,5430.78×
Alaska4,2610.79×
North Dakota4,0350.78×
Vermont3,7050.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nanotechnology audience
BrandAffinityCategory
IMEC91.3×Business & Career
Drill bit4.92×Home & Garden
Drill3.67×Home & Garden
Medicare (United States)4.14×Health
Wrench3.3×Home & Garden
Old age3.05×Politics & Society
Money back guarantee2.76×Shopping
Medigap6.07×Politics & Society
Money1.57×Business & Career
Instant messaging1.85×Internet & Social Media
Emerging technologies3.2×Technology & Electronics
Retirement2.95×Business & Career
AutoZone1.75×Cars & Mobility
Hearing test15.3×Health
Human hair growth2.64×Health
Home repair1.99×Home & Garden
Breaking news1.5×Movies & TV
Retirement community3.28×Kids & Family
Bacteria2.83×Health
Tesla Supercharger2.91×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nanotechnology audience
TraitClusterScore
Quality AwarenessPREMIUM1.51
Need for SecurityCONSERVATISM1.32
Price SensitivityPREMIUM1.23
TravellingTHRILL1.21
Career OrientationPOWER1.14
Risk AppetiteTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Nanotechnology
CountryShare
United States18.2%
United Kingdom5.1%
Thailand4.9%

See Nanotechnology audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Nanotechnology have in United States?

Nanotechnology has an estimated audience of 2,522,598 people in United States, concentrated in California and Texas.

What is the gender split and age of Nanotechnology fans?

39.6% of Nanotechnology fans are female, 60.4% are male, with an average age of 46.3 years.

Which brands do Nanotechnology fans like most?

Nanotechnology fans show strongest brand affinity for IMEC (91.3×), Drill bit (4.92×), and Drill (3.67×) over the country average.

Where do Nanotechnology fans live in United States?

Nanotechnology fans in United States are most concentrated in California (reach 389,470), Texas (reach 284,347), and Florida (reach 195,329). These three regions account for the largest share of the active audience.

What other brands do Nanotechnology fans also like?

Beyond Nanotechnology itself, the audience over-indexes on Drill bit (4.92×), Drill (3.67×), Medicare (United States) (4.14×), and Wrench (3.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nanotechnology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.