A data profile of the people who buy, follow and care about Hearing test in United States — modelled from more than twelve digital signal sources. Hearing test has an estimated audience of 748,830 people in United States.
The average Hearing test fan in United States is 53.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Home insurance, Life insurance, Health insurance, with strongest over-indexing on Home insurance (5.99× the country average).
Demographically, the Hearing test audience skews balanced with an average age of 53.0, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Hearing test fan in United States is balanced, around 53.0 years old, with strong Patriotism tendencies and a notable affinity for Home insurance.
The key figures that characterise the Hearing test profile in United States.
54.3% are female, 45.7% are male, average age 53.0.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 53.0 |
| Estimated audience size | 748,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 4% | |
| 30-39 | 5% | |
| 40-49 | 14% | |
| 50+ | 70% |
of the worldwide Hearing test audience comes from United States.
| Country | Share |
|---|---|
| United States | 40.4% |
| Australia | 11.9% |
| United Kingdom | 11.9% |
Where the Hearing test audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~9K | 1.39× | |
| 02 | Indiana | ~20K | 1.21× | |
| 03 | Washington | ~20K | 1.17× | |
| 04 | Oregon | ~10K | 1.12× | |
| 05 | Iowa | ~7K | 1.09× | |
| 06 | Maryland | ~10K | 1.08× | |
| 07 | Kentucky | ~10K | 1.07× | |
| 08 | Montana | ~2K | 1.07× | |
| 09 | Virginia | ~20K | 1.06× | |
| 10 | Idaho | ~4K | 1.06× | |
| 11 | New Hampshire | ~3K | 1.06× | |
| 12 | New York | ~40K | 1.04× | |
| 13 | Vermont | ~1K | 1.04× | |
| 14 | Alaska | ~2K | 1.03× | |
| 15 | Massachusetts | ~20K | 1.02× | |
| 16 | Wisconsin | ~10K | 1.02× | |
| 17 | Connecticut | ~8K | 1.02× | |
| 18 | Nebraska | ~4K | 1.02× | |
| 19 | New Mexico | ~4K | 1.02× | |
| 20 | Missouri | ~10K | 1.00× | |
| 21 | South Carolina | ~10K | 1.00× | |
| 22 | Oklahoma | ~8K | 1.00× | |
| 23 | Maine | ~3K | 1.00× | |
| 24 | Michigan | ~20K | 0.99× | |
| 25 | Arizona | ~20K | 0.99× | |
| 26 | Tennessee | ~10K | 0.99× | |
| 27 | Colorado | ~10K | 0.99× | |
| 28 | Mississippi | ~6K | 0.99× | |
| 29 | West Virginia | ~3K | 0.99× | |
| 30 | Rhode Island | ~2K | 0.99× | |
| 31 | Alabama | ~10K | 0.98× | |
| 32 | Kansas | ~6K | 0.98× | |
| 33 | South Dakota | ~2K | 0.98× | |
| 34 | Minnesota | ~10K | 0.97× | |
| 35 | Arkansas | ~6K | 0.96× | |
| 36 | North Dakota | ~1K | 0.96× | |
| 37 | Ohio | ~20K | 0.95× | |
| 38 | North Carolina | ~20K | 0.95× | |
| 39 | Georgia | ~20K | 0.94× | |
| 40 | Hawaii | ~3K | 0.94× | |
| 41 | Pennsylvania | ~20K | 0.93× | |
| 42 | New Jersey | ~20K | 0.93× | |
| 43 | Delaware | ~2K | 0.93× | |
| 44 | California | ~80K | 0.92× | |
| 45 | Illinois | ~20K | 0.91× | |
| 46 | Texas | ~60K | 0.89× | |
| 47 | Florida | ~50K | 0.89× | |
| 48 | Louisiana | ~8K | 0.88× | |
| 49 | Washington, District of Columbia | ~2K | 0.86× | |
| 50 | Nevada | ~6K | 0.84× |
The strongest cross-interests of the Hearing test audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nanotechnology | Business & Career | 15.30× | ||
| 02 | Tinnitus | Health | 14.89× | ||
| 03 | Elderly care | Health | 11.63× | ||
| 04 | Retirement planning | Business & Career | 6.30× | ||
| 05 | Diabetes mellitus type 2 awareness | Health | 6.24× | ||
| 06 | Home insurance | Business & Career | 5.99× | ||
| 07 | Life insurance | Business & Career | 5.29× | ||
| 08 | Health insurance | Business & Career | 5.20× | ||
| 09 | Sustainable energy | Home & Garden | 5.07× | ||
| 10 | Citibank | Business & Career | 4.57× | ||
| 11 | Pharmacy | Business & Career | 4.10× | ||
| 12 | Renewable energy | Business & Career | 3.97× | ||
| 13 | Vehicle insurance | Cars & Mobility | 3.46× | ||
| 14 | Nostalgia | Home & Garden | 2.89× | ||
| 15 | Tradition | Politics & Society | 2.73× | ||
| 16 | Nonprofit organization | Politics & Society | 2.38× | ||
| 17 | American Airlines | Travel & Leisure | 2.35× | ||
| 18 | Health care | Business & Career | 2.18× | ||
| 19 | Breaking news | Movies & TV | 2.17× | ||
| 20 | Donald Trump | Politics & Society | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.70× | |
| Family Orientation | CONSERVATISM | 3.69× | |
| Need for Security | CONSERVATISM | 2.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.27× | |
| Luxury Orientation | PREMIUM | 0.65× | |
| Early Adopter Mentality | POWER | 0.75× |
Hearing test has an estimated audience of 748,830 people in United States, concentrated in California and Texas.
54.3% of Hearing test fans are female, 45.7% are male, with an average age of 53.0 years.
Hearing test fans show strongest brand affinity for Home insurance (5.99×), Life insurance (5.29×), and Health insurance (5.2×) over the country average.
Hearing test fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Hearing test itself, the audience over-indexes on Life insurance (5.29×), Health insurance (5.2×), Tinnitus (14.89×), and Nanotechnology (15.3×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Hearing test. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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