Carnatic music Audience in United States

Carnatic music logo

Carnatic music has an estimated audience of 359,135 people in United States. 47.3% are female, 52.7% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: Product design, Electrolyte, Israel, Keene, New Hampshire, Jeep Jamboree.

The average Carnatic music fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Electrolyte, Israel, with strongest over-indexing on Product design (6.65× the country average). Demographically, the Carnatic music audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Carnatic music fans

Demographic split for Carnatic music audience in United States
MetricValue
Female47.3%
Male52.7%
Average age39.5
Estimated audience size359,135

Audience persona

The typical Carnatic music fan in United States is balanced, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Carnatic music in United States
RegionReachAffinity
California64,8031.64×
Texas43,3791.41×
New York26,2761.31×
Florida18,3800.76×
New Jersey17,8941.96×
Illinois14,8531.24×
Georgia14,1291.28×
Pennsylvania13,7131.13×
Massachusetts12,8731.82×
Washington12,7871.77×
North Carolina12,7761.18×
Virginia11,8361.35×
Ohio9,8870.89×
Michigan9,0720.97×
Maryland7,7211.25×
Tennessee5,9500.83×
Arizona5,7390.78×
Indiana5,3850.82×
Oregon4,9211.2×
Connecticut4,5331.26×
Minnesota4,4120.86×
Missouri4,0460.7×
Colorado3,5180.62×
Wisconsin3,4900.65×
Oklahoma2,6440.66×
South Carolina2,5730.48×
Kansas2,4130.85×
Kentucky2,3940.53×
Louisiana2,2730.49×
Utah1,9720.61×
Alabama1,9140.38×
Iowa1,8500.63×
Arkansas1,6220.55×
Nevada1,6080.46×
Mississippi1,5820.53×
Washington, District of Columbia1,5511.44×
West Virginia1,3060.78×
Idaho1,2990.72×
New Hampshire1,2420.88×
Alaska1,2031.57×
Nebraska1,1350.63×
Rhode Island1,1190.98×
Delaware1,0741.08×
Hawaii1,0640.69×
Montana1,0491.05×
New Mexico1,0480.58×
Maine1,0390.81×
South Dakota1,0351.25×
North Dakota1,0081.37×
Wyoming9751.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carnatic music audience
BrandAffinityCategory
Product design6.65×Business & Career
Electrolyte7.72×Health
Israel2.48×Travel & Leisure
Keene, New Hampshire21.27×Travel & Leisure
Jeep Jamboree22.05×Cars & Mobility
UK garage5.08×Music & Radio
Nebraska Cornhuskers football3.29×Sports
Urban horticulture3.26×Home & Garden
Fairy godmother6.74×Literature
Étienne Tshisekedi129.47×Politics & Society
Nationality1.83×Politics & Society
Necktie4.32×Fashion & Accessoires
Sears3.4×Shopping
Goop4.09×Internet & Social Media
Governor of Michigan5.61×Politics & Society
John Havlicek11.48×Sports
Fox 13 News4.86×Movies & TV
Girolando cattle18.7×Pets & Animals
Corona (band)3.99×Music & Radio
Kendra Scott1.9×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carnatic music audience
TraitClusterScore
Luxury OrientationPREMIUM3.34
Risk AppetiteTHRILL2.69
TravellingTHRILL1.59
Quality AwarenessPREMIUM1.53
MindfulnessBALANCE1.52
Community OrientationOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for Carnatic music
CountryShare
India50.0%
United States7.6%
United Arab Emirates3.9%

See Carnatic music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Carnatic music have in United States?

Carnatic music has an estimated audience of 359,135 people in United States, concentrated in California and Texas.

What is the gender split and age of Carnatic music fans?

47.3% of Carnatic music fans are female, 52.7% are male, with an average age of 39.5 years.

Which brands do Carnatic music fans like most?

Carnatic music fans show strongest brand affinity for Product design (6.65×), Electrolyte (7.72×), and Israel (2.48×) over the country average.

Where do Carnatic music fans live in United States?

Carnatic music fans in United States are most concentrated in California (reach 64,803), Texas (reach 43,379), and New York (reach 26,276). These three regions account for the largest share of the active audience.

What other brands do Carnatic music fans also like?

Beyond Carnatic music itself, the audience over-indexes on Electrolyte (7.72×), Israel (2.48×), Keene, New Hampshire (21.27×), and Jeep Jamboree (22.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carnatic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.