Rascasse Audience Intelligence

Carnatic music Audience in United States

A data profile of the people who buy, follow and care about Carnatic music in United States — modelled from more than twelve digital signal sources. Carnatic music has an estimated audience of 359,135 people in United States.

#436among Musical genre in United States#12766among Topic in United States#6323in Music & Radio

The average Carnatic music fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sydney Opera House, Cricket World Cup, Badminton, with strongest over-indexing on Sydney Opera House (136.26× the country average).

Demographically, the Carnatic music audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carnatic music fan in United States is balanced, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Sydney Opera House.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carnatic music profile in United States.

Audience size
359K
in United States
Gender
47.3%♀
52.7% male
Age
39.5
average years
Country rank
#44035
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carnatic music fans

47.3% are female, 52.7% are male, average age 39.5.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Carnatic music audience in United States
MetricValue
Female47.3%
Male52.7%
Average age39.5
Estimated audience size359,135
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Carnatic music audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3923%
40-4921%
50+20%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Carnatic music audience comes from United States.

Worldwide audience distribution share by country for Carnatic music
CountryShare
India50.0%
United States7.6%
United Arab Emirates3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carnatic music audience in United States is strongest.

Fig. 05

Top regions by affinity

Carnatic music fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K1.72×
02Massachusetts~10K1.66×
03California~60K1.61×
04Washington~10K1.58×
05Washington, District of Columbia~2K1.46×
06Texas~40K1.37×
07Virginia~10K1.26×
08New York~20K1.21×
09Illinois~10K1.20×
10Georgia~10K1.20×
11North Carolina~10K1.15×
12Maryland~7K1.13×
13Alaska<1K1.12×
14Vermont<1K1.12×
15Oregon~5K1.11×
16Connecticut~4K1.10×
17Pennsylvania~10K1.09×
18North Dakota<1K1.08×
19Delaware~1K1.05×
20South Dakota<1K1.04×
21Rhode Island~1K1.01×
22Montana~1K1.01×
23New Hampshire~1K1.00×
24West Virginia~2K0.96×
25Maine~1K0.96×
26Michigan~9K0.94×
27Idaho~2K0.94×
28Hawaii~1K0.94×
29Minnesota~5K0.93×
30Kansas~3K0.93×
31Ohio~10K0.92×
32Nebraska~2K0.92×
33New Mexico~2K0.92×
34Indiana~6K0.91×
35Arkansas~3K0.91×
36Mississippi~3K0.91×
37Oklahoma~3K0.88×
38Iowa~3K0.88×
39Tennessee~6K0.87×
40Arizona~6K0.86×
41Utah~3K0.86×
42Missouri~5K0.85×
43Wisconsin~5K0.85×
44Louisiana~4K0.85×
45Kentucky~4K0.85×
46Nevada~3K0.85×
47Colorado~5K0.84×
48Alabama~4K0.83×
49South Carolina~4K0.81×
50Florida~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Carnatic music, United States
0.75×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carnatic music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carnatic music audience
#·InterestCategoryAffinity×
01Sydney Opera HouseArts & Culture136.26×
02Robert TrujilloMusic & Radio40.67×
03Cricket World CupSports38.08×
04Paulo CoelhoLiterature37.96×
05VodafoneTechnology & Electronics29.21×
06NDTVMovies & TV23.97×
07Mars Attacks!Movies & TV23.42×
08BadmintonSports22.84×
09WaterworldMovies & TV20.00×
10Massive open online courseBusiness & Career16.84×
11LufthansaTravel & Leisure16.05×
12Air CanadaTravel & Leisure15.99×
13EmiratesTravel & Leisure14.68×
14HinduismPolitics & Society12.36×
15Data scienceBusiness & Career10.70×
16HindiPolitics & Society10.21×
17Business schoolBusiness & Career7.74×
18Cleveland GuardiansSports7.69×
19Film scoreMusic & Radio6.77×
20LinkedInInternet & Social Media6.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carnatic music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carnatic music audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.32×
SpiritualityBALANCE1.96×
TravellingTHRILL1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carnatic music audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Pet OwnershipJOY0.75×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carnatic music have in United States?

Carnatic music has an estimated audience of 359,135 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Carnatic music fans?

47.3% of Carnatic music fans are female, 52.7% are male, with an average age of 39.5 years.

03

Which brands do Carnatic music fans like most?

Carnatic music fans show strongest brand affinity for Sydney Opera House (136.26×), Cricket World Cup (38.08×), and Badminton (22.84×) over the country average.

04

Where do Carnatic music fans live in United States?

Carnatic music fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Carnatic music fans also like?

Beyond Carnatic music itself, the audience over-indexes on Cricket World Cup (38.08×), Badminton (22.84×), Hinduism (12.36×), and Air Canada (15.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Carnatic music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carnatic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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