Rascasse Audience Intelligence

May Day Audience in United States

A data profile of the people who buy, follow and care about May Day in United States — modelled from more than twelve digital signal sources. May Day has an estimated audience of 293,467 people in United States.

#64among Music festival in United States#632among Event in United States#7150in Music & Radio

The average May Day fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Tim Robbins, Malta, Paulo Coelho, with strongest over-indexing on Tim Robbins (231.23× the country average).

Demographically, the May Day audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical May Day fan in United States is more female, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Tim Robbins.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the May Day profile in United States.

Audience size
293K
in United States
Gender
59.3%♀
40.7% male
Age
37.5
average years
Country rank
#48905
Event in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of May Day fans

59.3% are female, 40.7% are male, average age 37.5.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for May Day audience in United States
MetricValue
Female59.3%
Male40.7%
Average age37.5
Estimated audience size293,467
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the May Day audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3917%
40-4916%
50+20%
Fig. 04

Worldwide distribution

26.8%

of the worldwide May Day audience comes from United States.

Worldwide audience distribution share by country for May Day
CountryShare
United States26.8%
Finland20.9%
United Kingdom9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the May Day audience in United States is strongest.

Fig. 05

Top regions by affinity

May Day fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~9K18.19×
02Hawaii~2K1.67×
03Minnesota~5K1.28×
04Washington~7K1.25×
05Oregon~4K1.24×
06Washington, District of Columbia~1K1.17×
07Nebraska~2K1.15×
08Iowa~3K1.12×
09Kansas~2K1.07×
10Maine~1K1.06×
11North Dakota<1K1.05×
12Montana<1K1.04×
13South Dakota<1K0.99×
14Wisconsin~4K0.93×
15Illinois~9K0.90×
16Massachusetts~5K0.90×
17Colorado~4K0.89×
18Idaho~1K0.86×
19Alaska<1K0.86×
20New Hampshire<1K0.84×
21Missouri~4K0.78×
22California~20K0.73×
23Rhode Island<1K0.72×
24New York~10K0.69×
25Connecticut~2K0.69×
26Pennsylvania~6K0.66×
27Maryland~3K0.64×
28Utah~2K0.64×
29Arizona~4K0.63×
30New Mexico<1K0.63×
31Virginia~4K0.62×
32Delaware<1K0.62×
33Oklahoma~2K0.61×
34Michigan~5K0.59×
35West Virginia<1K0.59×
36Mississippi~1K0.57×
37Nevada~2K0.56×
38Arkansas~1K0.56×
39Indiana~3K0.54×
40Alabama~2K0.54×
41North Carolina~5K0.53×
42Ohio~5K0.52×
43New Jersey~4K0.51×
44Kentucky~2K0.51×
45Tennessee~3K0.50×
46South Carolina~2K0.50×
47Louisiana~2K0.49×
48Florida~9K0.47×
49Georgia~4K0.46×
50Texas~10K0.42×
Fig. 06

Affinity by region

Affinity by region — May Day, United States
0.42×1.00×18.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the May Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for May Day audience
#·InterestCategoryAffinity×
01Tim RobbinsMovies & TV231.23×
02MaltaTravel & Leisure100.18×
03Paulo CoelhoLiterature64.53×
04CinnamorollMovies & TV31.44×
05Kyle LowrySports20.79×
06Dwight HowardSports20.00×
07Tobias HarrisSports20.00×
08Crystal Palace F.C.Sports20.00×
09Kevin LoveSports20.00×
10A Million Ways to Die in the WestMovies & TV20.00×
11Robert LewandowskiSports19.28×
12Reggie JacksonSports18.41×
13West Ham United F.C.Sports16.89×
14Toronto Maple LeafsSports11.43×
15Hot chocolateFood & Beverages8.76×
16Stanley CupSports7.20×
17Diaper bagKids & Family3.82×
18Sustainable energyHome & Garden3.70×
19Planet FitnessSports2.68×
20Pizza HutFood & Beverages2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the May Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by May Day audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
SustainabilityBALANCE1.53×
Urban LifestyleOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by May Day audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Design AffinityPREMIUM0.78×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does May Day have in United States?

May Day has an estimated audience of 293,467 people in United States, concentrated in California and New York.

02

What is the gender split and age of May Day fans?

59.3% of May Day fans are female, 40.7% are male, with an average age of 37.5 years.

03

Which brands do May Day fans like most?

May Day fans show strongest brand affinity for Tim Robbins (231.23×), Malta (100.18×), and Paulo Coelho (64.53×) over the country average.

04

Where do May Day fans live in United States?

May Day fans in United States are most concentrated in California (reach ~20K), New York (reach ~10K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do May Day fans also like?

Beyond May Day itself, the audience over-indexes on Malta (100.18×), Paulo Coelho (64.53×), Cinnamoroll (31.44×), and Hot chocolate (8.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for May Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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