May Day Audience in United States
May Day has an estimated audience of 292,452 people in United States. 59.3% are female, 40.7% are male, average age 37.5. Top regions: California, New York, Texas. Top brand affinities: Penn & Teller, Emperor Entertainment Group, Dog breed, 3D printing, Minnesota.
The average May Day fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Penn & Teller, Emperor Entertainment Group, Dog breed, with strongest over-indexing on Penn & Teller (14.17× the country average). Demographically, the May Day audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of May Day fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 37.5 |
| Estimated audience size | 292,452 |
Audience persona
The typical May Day fan in United States is more female, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Penn & Teller.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 27,366 | 0.85× |
| New York | 13,332 | 0.82× |
| Texas | 11,969 | 0.48× |
| Florida | 10,032 | 0.51× |
| Illinois | 9,003 | 0.92× |
| Washington | 8,856 | 1.51× |
| Pennsylvania | 7,147 | 0.73× |
| Minnesota | 6,308 | 1.51× |
| Massachusetts | 5,639 | 0.98× |
| Vermont | 5,335 | 10.39× |
| North Carolina | 5,085 | 0.58× |
| Ohio | 5,045 | 0.56× |
| Michigan | 4,973 | 0.65× |
| Oregon | 4,901 | 1.46× |
| Virginia | 4,862 | 0.68× |
| Colorado | 4,779 | 1.04× |
| Georgia | 4,706 | 0.52× |
| Wisconsin | 4,588 | 1.04× |
| New Jersey | 4,223 | 0.57× |
| Arizona | 4,212 | 0.71× |
| Missouri | 4,017 | 0.85× |
| Maryland | 3,487 | 0.69× |
| Indiana | 3,222 | 0.6× |
| Iowa | 3,209 | 1.33× |
| Tennessee | 3,037 | 0.52× |
| Kansas | 2,825 | 1.23× |
| Hawaii | 2,517 | 2× |
| Connecticut | 2,260 | 0.77× |
| South Carolina | 2,144 | 0.49× |
| Oklahoma | 2,092 | 0.64× |
| Alabama | 2,082 | 0.51× |
| Nebraska | 1,959 | 1.34× |
| Kentucky | 1,802 | 0.49× |
| Utah | 1,760 | 0.67× |
| Louisiana | 1,667 | 0.44× |
| Nevada | 1,624 | 0.57× |
| Idaho | 1,347 | 0.92× |
| Maine | 1,258 | 1.2× |
| Mississippi | 1,243 | 0.52× |
| Arkansas | 1,236 | 0.51× |
| Washington, District of Columbia | 1,074 | 1.22× |
| New Hampshire | 1,008 | 0.87× |
| Montana | 945 | 1.16× |
| New Mexico | 935 | 0.64× |
| South Dakota | 754 | 1.12× |
| North Dakota | 715 | 1.19× |
| West Virginia | 631 | 0.46× |
| Rhode Island | 626 | 0.67× |
| Alaska | 539 | 0.86× |
| Wyoming | 400 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Penn & Teller | 14.17× | Movies & TV |
| Emperor Entertainment Group | 20× | Business & Career |
| Dog breed | 1.97× | Pets & Animals |
| 3D printing | 3.67× | Technology & Electronics |
| Minnesota | 1.97× | Travel & Leisure |
| Home construction | 1.59× | Home & Garden |
| Urban Outfitters | 1.87× | Shopping |
| Morphine (band) | 7.83× | Music & Radio |
| Yoga Journal | 16.47× | Sports |
| Nebraska | 2.4× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.11× | Sports |
| John Key | 17.85× | Politics & Society |
| Sinaloa | 2.74× | Travel & Leisure |
| Jesse Plemons | 2.54× | Movies & TV |
| Dental hygienist | 4.81× | Health |
| Mangaka | 2.88× | Literature |
| JDSU | 2.04× | Business & Career |
| Home staging | 3.24× | Home & Garden |
| Kendra Scott | 1.77× | Fashion & Accessoires |
| UK garage | 3.19× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.42 |
| Urban Lifestyle | OPEN | 1.34 |
| Sustainability | BALANCE | 1.31 |
| Need for Security | CONSERVATISM | 1.29 |
| Travelling | THRILL | 1.25 |
| Mindfulness | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| Finland | 20.8% |
| United Kingdom | 10.0% |
See May Day audiences in other countries
More Music festival audiences in United States
- Lollapalooza (10,765,898)
- American Music Award (8,042,346)
- Woodstock (5,762,485)
- Coachella Valley Music and Arts Festival (5,239,804)
- Exit (festival) (5,162,704)
Frequently asked questions
How many fans does May Day have in United States?
May Day has an estimated audience of 292,452 people in United States, concentrated in California and New York.
What is the gender split and age of May Day fans?
59.3% of May Day fans are female, 40.7% are male, with an average age of 37.5 years.
Which brands do May Day fans like most?
May Day fans show strongest brand affinity for Penn & Teller (14.17×), Emperor Entertainment Group (20×), and Dog breed (1.97×) over the country average.
Where do May Day fans live in United States?
May Day fans in United States are most concentrated in California (reach 27,366), New York (reach 13,332), and Texas (reach 11,969). These three regions account for the largest share of the active audience.
What other brands do May Day fans also like?
Beyond May Day itself, the audience over-indexes on Emperor Entertainment Group (20×), Dog breed (1.97×), 3D printing (3.67×), and Minnesota (1.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for May Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.