Rascasse Audience Intelligence

Wisdom Audience in Germany

A data profile of the people who buy, follow and care about Wisdom in Germany — modelled from more than twelve digital signal sources. Wisdom has an estimated audience of 1,407,328 people in Germany.

#2518among Topic in Germany#190in Politics & Society

The average Wisdom fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pierre Franckh, Cameron Diaz, Kenneth Branagh, with strongest over-indexing on Pierre Franckh (76.1× the country average).

Demographically, the Wisdom audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wisdom fan in Germany is more female, around 40.7 years old, with strong Mindfulness tendencies and a notable affinity for Pierre Franckh.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wisdom profile in Germany.

Audience size
1.4M
in Germany
Gender
68.7%♀
31.3% male
Age
40.7
average years
Country rank
#4735
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wisdom fans

68.7% are female, 31.3% are male, average age 40.7.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Wisdom audience in Germany
MetricValue
Female68.7%
Male31.3%
Average age40.7
Estimated audience size1,407,328
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Wisdom audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3922%
40-4928%
50+18%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Wisdom audience comes from Germany.

Worldwide audience distribution share by country for Wisdom
CountryShare
United States22.8%
Brazil6.6%
Taiwan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wisdom audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wisdom fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~50K1.36×
02Thüringen~40K1.18×
03Brandenburg~50K1.09×
04Sachsen~70K1.07×
05Baden-Württemberg~200K1.03×
06Bayern~200K1.01×
07Niedersachsen~100K1.01×
08Rheinland-Pfalz~70K0.98×
09Hamburg~30K0.98×
10Hessen~100K0.97×
11Nordrhein-Westfalen~300K0.96×
12Bremen~10K0.96×
13Schleswig-Holstein~50K0.95×
14Mecklenburg-Vorpommern~30K0.95×
15Berlin~60K0.91×
16Saarland~20K0.91×
Fig. 06

Affinity by region

Affinity by region — Wisdom, Germany
0.91×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wisdom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wisdom audience
#·InterestCategoryAffinity×
01Pierre FranckhMovies & TV76.10×
02Cameron DiazMovies & TV20.00×
03Once upon a timeMovies & TV20.00×
04High School DxDMovies & TV20.00×
05Kenneth BranaghMovies & TV19.14×
06Creedence Clearwater RevivalMusic & Radio18.96×
07Paulo CoelhoLiterature18.96×
08Beth HartMusic & Radio17.57×
09Steve CarellMovies & TV13.99×
10Jethro Tull (band)Music & Radio12.12×
11Smyths Toys SuperstoresShopping11.48×
12Alice Cooper (band)Music & Radio9.72×
13General practitionerHealth9.27×
14Jimmy KimmelMovies & TV7.62×
15Old TestamentPolitics & Society7.58×
16Jack WhiteMovies & TV6.06×
17Keira KnightleyMovies & TV5.85×
18Natalie PortmanMovies & TV5.62×
19KitchenHome & Garden2.25×
20TagesschauMovies & TV2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wisdom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wisdom audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.51×
SpiritualityBALANCE1.98×
IndulgenceJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wisdom audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Sports ActivityPOWER0.81×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wisdom have in Germany?

Wisdom has an estimated audience of 1,407,328 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wisdom fans?

68.7% of Wisdom fans are female, 31.3% are male, with an average age of 40.7 years.

03

Which brands do Wisdom fans like most?

Wisdom fans show strongest brand affinity for Pierre Franckh (76.1×), Cameron Diaz (20×), and Kenneth Branagh (19.14×) over the country average.

04

Where do Wisdom fans live in Germany?

Wisdom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wisdom fans also like?

Beyond Wisdom itself, the audience over-indexes on Cameron Diaz (20×), Kenneth Branagh (19.14×), Creedence Clearwater Revival (18.96×), and Once upon a time (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Wisdom audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wisdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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