Wisdom Audience in Germany
Wisdom has an estimated audience of 1,407,328 people in Germany. 68.7% are female, 31.3% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Rossmann, Israel, Goes, Mie goreng.
The average Wisdom fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Rossmann, Israel, with strongest over-indexing on KLIX (AM) (6.54× the country average). Demographically, the Wisdom audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Wisdom fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 40.7 |
| Estimated audience size | 1,407,328 |
Audience persona
The typical Wisdom fan in Germany is more female, around 40.7 years old, with strong Mindfulness tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 307,572 | 1× |
| Bayern | 240,232 | 1.06× |
| Baden-Württemberg | 205,227 | 1.07× |
| Niedersachsen | 143,915 | 1.05× |
| Hessen | 104,428 | 0.97× |
| Sachsen | 73,861 | 1.07× |
| Rheinland-Pfalz | 70,069 | 0.99× |
| Berlin | 59,277 | 0.94× |
| Schleswig-Holstein | 48,228 | 0.95× |
| Brandenburg | 46,351 | 1.06× |
| Thüringen | 40,882 | 1.14× |
| Sachsen-Anhalt | 35,862 | 0.98× |
| Hamburg | 32,458 | 1.02× |
| Mecklenburg-Vorpommern | 25,550 | 0.95× |
| Saarland | 15,423 | 0.89× |
| Bremen | 10,040 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 6.54× | Music & Radio |
| Rossmann | 1.86× | Shopping |
| Israel | 4.19× | Travel & Leisure |
| Goes | 1.77× | Travel & Leisure |
| Mie goreng | 9.73× | Food & Beverages |
| Hückelhoven | 12.21× | Travel & Leisure |
| Hormones: The Series | 12.42× | Movies & TV |
| Home Office | 1.57× | Business & Career |
| Home Delivery | 3.05× | Food & Beverages |
| Stradivarius | 1.63× | Shopping |
| Samanyolu Haber | 4.44× | Movies & TV |
| Christmas Gift | 1.64× | Kids & Family |
| Time (magazine) | 1.71× | News |
| Este, Veneto | 2.03× | Travel & Leisure |
| Škoda Kodiaq | 1.61× | Cars & Mobility |
| Corona (band) | 1.82× | Music & Radio |
| Harvey Mudd College | 12.52× | Business & Career |
| Volvo V60 | 3.32× | Cars & Mobility |
| Kyokushin | 6.83× | Sports |
| Loincloth | 1.96× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.68 |
| Indulgence | JOY | 1.48 |
| Pet Ownership | JOY | 1.41 |
| Sports Activity | POWER | 1.31 |
| Spirituality | BALANCE | 1.28 |
| Healthy Lifestyle | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 6.6% |
| Taiwan | 4.5% |
See Wisdom audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wisdom have in Germany?
Wisdom has an estimated audience of 1,407,328 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wisdom fans?
68.7% of Wisdom fans are female, 31.3% are male, with an average age of 40.7 years.
Which brands do Wisdom fans like most?
Wisdom fans show strongest brand affinity for KLIX (AM) (6.54×), Rossmann (1.86×), and Israel (4.19×) over the country average.
Where do Wisdom fans live in Germany?
Wisdom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 307,572), Bayern (reach 240,232), and Baden-Württemberg (reach 205,227). These three regions account for the largest share of the active audience.
What other brands do Wisdom fans also like?
Beyond Wisdom itself, the audience over-indexes on Rossmann (1.86×), Israel (4.19×), Goes (1.77×), and Mie goreng (9.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wisdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.