Wisdom Audience in Germany
Wisdom has an estimated audience of 1,407,328 people in Germany. 68.7% are female, 31.3% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pierre Franckh, Cameron Diaz, Western Union, Steve Carell, Jon Bon Jovi.
The average Wisdom fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pierre Franckh, Cameron Diaz, Western Union, with strongest over-indexing on Pierre Franckh (62.6× the country average). Demographically, the Wisdom audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Wisdom fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 40.7 |
| Estimated audience size | 1,407,328 |
Audience persona
The typical Wisdom fan in Germany is more female, around 40.7 years old, with strong Mindfulness tendencies and a notable affinity for Pierre Franckh.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 307,572 | 1× |
| Bayern | 240,232 | 1.06× |
| Baden-Württemberg | 205,227 | 1.07× |
| Niedersachsen | 143,915 | 1.05× |
| Hessen | 104,428 | 0.97× |
| Sachsen | 73,861 | 1.07× |
| Rheinland-Pfalz | 70,069 | 0.99× |
| Berlin | 59,277 | 0.94× |
| Schleswig-Holstein | 48,228 | 0.95× |
| Brandenburg | 46,351 | 1.06× |
| Thüringen | 40,882 | 1.14× |
| Sachsen-Anhalt | 35,862 | 0.98× |
| Hamburg | 32,458 | 1.02× |
| Mecklenburg-Vorpommern | 25,550 | 0.95× |
| Saarland | 15,423 | 0.89× |
| Bremen | 10,040 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pierre Franckh | 62.6× | Movies & TV |
| Cameron Diaz | 14.68× | Movies & TV |
| Western Union | 6.57× | Business & Career |
| Steve Carell | 20× | Movies & TV |
| Jon Bon Jovi | 14.89× | Music & Radio |
| Jethro Tull (band) | 20× | Music & Radio |
| Creedence Clearwater Revival | 20× | Music & Radio |
| JACK & JONES | 20× | Fashion & Accessoires |
| Jack White | 8.5× | Movies & TV |
| Once upon a time | 20× | Movies & TV |
| Kenneth Branagh | 15.8× | Movies & TV |
| Dailymotion | 7.92× | Movies & TV |
| Eddie Van Halen | 19.98× | Music & Radio |
| Tagesschau | 2.02× | Movies & TV |
| Real property | 4.61× | Home & Garden |
| Italo disco | 8.62× | Music & Radio |
| Pets | 1.81× | Pets & Animals |
| Satire | 4.35× | Literature |
| Rory Gallagher | 20× | Music & Radio |
| Chicago Marathon | 14.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.68 |
| Indulgence | JOY | 1.48 |
| Pet Ownership | JOY | 1.41 |
| Sports Activity | POWER | 1.31 |
| Spirituality | BALANCE | 1.28 |
| Healthy Lifestyle | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 6.6% |
| Taiwan | 4.5% |
See Wisdom audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wisdom have in Germany?
Wisdom has an estimated audience of 1,407,328 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wisdom fans?
68.7% of Wisdom fans are female, 31.3% are male, with an average age of 40.7 years.
Which brands do Wisdom fans like most?
Wisdom fans show strongest brand affinity for Pierre Franckh (62.6×), Cameron Diaz (14.68×), and Western Union (6.57×) over the country average.
Where do Wisdom fans live in Germany?
Wisdom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 307,572), Bayern (reach 240,232), and Baden-Württemberg (reach 205,227). These three regions account for the largest share of the active audience.
What other brands do Wisdom fans also like?
Beyond Wisdom itself, the audience over-indexes on Cameron Diaz (14.68×), Western Union (6.57×), Steve Carell (20×), and Jon Bon Jovi (14.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wisdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.