Wisdom Audience in United States

Wisdom has an estimated audience of 10,799,291 people in United States. 65.1% are female, 34.9% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Drudge Report, Dollar General, Dollar Tree, Honda HR-V.

The average Wisdom fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Drudge Report, Dollar General, with strongest over-indexing on Kia Sportage (17.74× the country average). Demographically, the Wisdom audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Wisdom fans

Demographic split for Wisdom audience in United States
MetricValue
Female65.1%
Male34.9%
Average age42.9
Estimated audience size10,799,291

Audience persona

The typical Wisdom fan in United States is more female, around 42.9 years old, with strong Mindfulness tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Wisdom in United States
RegionReachAffinity
California1,374,9591.16×
Texas1,193,4761.29×
Florida800,2431.09×
New York591,1840.98×
Georgia476,8521.43×
North Carolina377,6191.16×
Arizona375,2051.7×
Illinois341,9320.95×
Pennsylvania315,0490.87×
Ohio298,6570.9×
Michigan292,5911.04×
Virginia289,5611.1×
New Jersey261,6720.95×
Tennessee227,5461.05×
Maryland219,3051.18×
Washington210,7060.97×
Louisiana202,8881.46×
Alabama194,4121.29×
South Carolina189,1401.16×
Massachusetts183,4720.86×
Indiana181,5550.92×
Missouri173,8471×
Colorado141,6950.83×
Mississippi136,6901.54×
Kentucky133,7070.99×
Wisconsin133,6250.82×
Minnesota131,9700.85×
Oklahoma126,9191.06×
Oregon109,2550.88×
Arkansas109,1111.23×
Nevada104,9061×
Connecticut100,4300.93×
Utah81,4880.84×
Kansas75,0590.88×
Iowa67,0460.75×
Hawaii56,8591.22×
New Mexico51,7340.96×
Idaho49,9710.92×
Montana44,9861.5×
Nebraska43,6610.81×
West Virginia40,0770.8×
Washington, District of Columbia31,5450.97×
Delaware29,0820.98×
Maine28,9300.75×
New Hampshire28,3040.67×
Rhode Island26,5970.77×
Alaska20,6420.89×
South Dakota18,3950.74×
North Dakota15,7490.71×
Vermont10,9840.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wisdom audience
BrandAffinityCategory
Kia Sportage17.74×Cars & Mobility
Drudge Report3.95×Sports
Dollar General1.95×Shopping
Dollar Tree2.02×Shopping
Honda HR-V11.83×Cars & Mobility
Texas Roadhouse1.64×Food & Beverages
J. C. Penney2.06×Shopping
Dentistry2.19×Business & Career
Kroger1.8×Food & Beverages
Pre-school playgroup13.22×Kids & Family
Genetics1.87×Kids & Family
Houston Astros3.27×Sports
Family Dollar2.41×Fashion & Accessoires
Real property2×Home & Garden
New York Post2.45×News
Made in USA2.17×Business & Career
Chase (bank)1.68×Business & Career
Livemusic1.83×Music & Radio
Publix1.85×Shopping
Hormone2.77×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wisdom audience
TraitClusterScore
MindfulnessBALANCE1.57
SpiritualityBALANCE1.4
SustainabilityBALANCE1.29
PatriotismCONSERVATISM1.21
IndividualismJOY1.17
TravellingTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Wisdom
CountryShare
United States22.8%
Brazil6.6%
Taiwan4.5%

See Wisdom audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Wisdom have in United States?

Wisdom has an estimated audience of 10,799,291 people in United States, concentrated in California and Texas.

What is the gender split and age of Wisdom fans?

65.1% of Wisdom fans are female, 34.9% are male, with an average age of 42.9 years.

Which brands do Wisdom fans like most?

Wisdom fans show strongest brand affinity for Kia Sportage (17.74×), Drudge Report (3.95×), and Dollar General (1.95×) over the country average.

Where do Wisdom fans live in United States?

Wisdom fans in United States are most concentrated in California (reach 1,374,959), Texas (reach 1,193,476), and Florida (reach 800,243). These three regions account for the largest share of the active audience.

What other brands do Wisdom fans also like?

Beyond Wisdom itself, the audience over-indexes on Drudge Report (3.95×), Dollar General (1.95×), Dollar Tree (2.02×), and Honda HR-V (11.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wisdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.