Rascasse Audience Intelligence

Wisdom Audience in United States

A data profile of the people who buy, follow and care about Wisdom in United States — modelled from more than twelve digital signal sources. Wisdom has an estimated audience of 10,799,291 people in United States.

#2146among Topic in United States#199in Politics & Society

The average Wisdom fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drudge Report, Genetics, Innovation, with strongest over-indexing on Drudge Report (3.71× the country average).

Demographically, the Wisdom audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wisdom fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wisdom profile in United States.

Audience size
10.8M
in United States
Gender
65.1%♀
34.9% male
Age
42.9
average years
Country rank
#3319
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wisdom fans

65.1% are female, 34.9% are male, average age 42.9.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Wisdom audience in United States
MetricValue
Female65.1%
Male34.9%
Average age42.9
Estimated audience size10,799,291
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Wisdom audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4925%
50+28%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Wisdom audience comes from United States.

Worldwide audience distribution share by country for Wisdom
CountryShare
United States22.8%
Brazil6.6%
Taiwan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wisdom audience in United States is strongest.

Fig. 05

Top regions by affinity

Wisdom fans by region: top regions in United States
#RegionReachAffinity×
01Montana~70K2.39×
02Arizona~300K1.55×
03Mississippi~100K1.47×
04Louisiana~200K1.43×
05Georgia~500K1.36×
06Texas~1M1.27×
07Alabama~200K1.25×
08Hawaii~60K1.19×
09Arkansas~100K1.17×
10Maryland~200K1.13×
11California~1.5M1.10×
12North Carolina~400K1.10×
13South Carolina~200K1.09×
14Oklahoma~100K1.04×
15Kentucky~100K1.03×
16Florida~700K1.02×
17Virginia~300K1.01×
18Tennessee~200K1.01×
19Michigan~300K1.00×
20Idaho~50K0.99×
21Delaware~30K0.99×
22South Dakota~20K0.98×
23Alaska~20K0.97×
24Nevada~100K0.96×
25New Mexico~50K0.96×
26Missouri~200K0.95×
27Illinois~300K0.93×
28Indiana~200K0.93×
29Kansas~80K0.93×
30New Jersey~200K0.91×
31Washington~200K0.91×
32Washington, District of Columbia~30K0.91×
33New York~500K0.90×
34Ohio~300K0.90×
35Connecticut~100K0.89×
36North Dakota~20K0.87×
37Pennsylvania~300K0.86×
38Oregon~100K0.86×
39West Virginia~40K0.86×
40Wisconsin~100K0.84×
41Minnesota~100K0.84×
42Nebraska~50K0.84×
43Rhode Island~30K0.83×
44Utah~80K0.82×
45Massachusetts~200K0.81×
46Maine~30K0.81×
47Colorado~100K0.79×
48Iowa~70K0.79×
49Vermont~10K0.76×
50New Hampshire~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Wisdom, United States
0.73×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wisdom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wisdom audience
#·InterestCategoryAffinity×
01Drudge ReportSports3.71×
02New York PostNews2.66×
03Retirement planningBusiness & Career2.49×
04InnovationBusiness & Career2.29×
05Non-alcoholic beverageFood & Beverages2.21×
06Robert RedfordMovies & TV2.17×
07GeneticsKids & Family2.16×
08Preventive healthcareHealth2.11×
09PhilanthropyArts & Culture1.92×
10RetirementBusiness & Career1.91×
11Family DollarFashion & Accessoires1.89×
12Catholic ChurchPolitics & Society1.77×
13NostalgiaHome & Garden1.74×
14Made in USABusiness & Career1.74×
15Real propertyHome & Garden1.70×
16TraditionPolitics & Society1.65×
17Britney SpearsMusic & Radio1.61×
18BiblePolitics & Society1.59×
19DentistryBusiness & Career1.58×
20J. C. PenneyShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wisdom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wisdom audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
SpiritualityBALANCE1.77×
MindfulnessBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wisdom audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Social Media UsageJOY0.84×
Family OrientationCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wisdom have in United States?

Wisdom has an estimated audience of 10,799,291 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wisdom fans?

65.1% of Wisdom fans are female, 34.9% are male, with an average age of 42.9 years.

03

Which brands do Wisdom fans like most?

Wisdom fans show strongest brand affinity for Drudge Report (3.71×), Genetics (2.16×), and Innovation (2.29×) over the country average.

04

Where do Wisdom fans live in United States?

Wisdom fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Wisdom fans also like?

Beyond Wisdom itself, the audience over-indexes on Genetics (2.16×), Innovation (2.29×), New York Post (2.66×), and Tradition (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Wisdom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wisdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →