Rascasse Audience Intelligence

Furby Target Market in United States

Furby has an estimated audience of 836K people in United States.

#3041among brands in United States#481in Kids & Family

The average Furby fan in United States is 36.2 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Mad Libs, Terry Kennedy (skateboarder), My Bloody Valentine (film), with strongest over-indexing on Mad Libs (288.52× the country average).

Demographically, the Furby audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Spirituality.

The typical Furby fan in United States is more female, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Mad Libs.

Category: Kids & Family · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
836K
in United States
Gender
70.5%♀
29.5% male
Age
36.2
average years
Country rank
#27640
among all objects in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Furby

70.5% are female, 29.5% are male, average age 36.2.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Furby audience in United States
MetricValue
Female70.5%
Male29.5%
Average age36.2
Estimated audience size836K
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Furby audience in United States
Age bracketShare%
16-2424%
25-3428%
35-4420%
45-5415%
55+13%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Furby audience comes from United States.

Worldwide audience distribution share by country for Furby
CountryShare
United States21.4%
Poland10.5%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Furby customers by region in United States
#RegionReachAffinity×
01Utah~10K1.29×
02West Virginia~6K1.24×
03Idaho~6K1.20×
04Kentucky~10K1.19×
05Oklahoma~10K1.14×
06Oregon~10K1.13×
07Maine~4K1.13×
08Alaska~2K1.13×
09Indiana~20K1.12×
10Montana~3K1.09×
11Ohio~30K1.08×
12Washington~20K1.08×
13Missouri~20K1.07×
14Colorado~20K1.05×
15Nebraska~5K1.05×
16Arizona~20K1.04×
17Iowa~8K1.04×
18Arkansas~8K1.04×
19Kansas~8K1.03×
20New Hampshire~3K1.03×
21South Dakota~2K1.03×
22North Dakota~2K1.03×
23Pennsylvania~30K1.02×
24Michigan~30K1.01×
25Tennessee~20K1.01×
26Texas~60K1.00×
27Wisconsin~10K1.00×
28New Mexico~5K0.99×
29Vermont~2K0.99×
30North Carolina~30K0.98×
31Illinois~30K0.96×
32Alabama~10K0.96×
33California~90K0.95×
34Minnesota~10K0.95×
35Nevada~8K0.95×
36Wyoming~1K0.95×
37Massachusetts~20K0.94×
38Louisiana~10K0.94×
39Connecticut~8K0.93×
40Virginia~20K0.92×
41South Carolina~10K0.92×
42Rhode Island~2K0.92×
43Florida~50K0.89×
44Mississippi~7K0.89×
45Georgia~20K0.88×
46New York~40K0.87×
47New Jersey~20K0.84×
48Hawaii~3K0.82×
49Delaware~2K0.82×
50Maryland~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Furby, United States
0.79×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Furby audience vs. the country average
#·InterestCategoryAffinity×
01Mad LibsGames288.52×
02Terry Kennedy (skateboarder)Sports96.17×
03My Bloody Valentine (film)Movies & TV66.38×
04Polly PocketKids & Family63.13×
05J-14 (magazine)Internet & Social Media56.94×
06Peter Rabbit (TV series)Movies & TV54.00×
07Lizzie McGuireMovies & TV44.27×
08Mandy MooreMusic & Radio43.37×
09All ThatMovies & TV41.33×
10She's the ManMovies & TV40.13×
11Miss Congeniality (film)Movies & TV38.25×
12A Walk to RememberMovies & TV30.74×
13Joey KingMovies & TV23.72×
14Lisa FrankBusiness & Career22.57×
15Napoleon DynamiteMovies & TV20.85×
16Shrek (franchise)Movies & TV18.64×
17Superbad (film)Movies & TV18.05×
18Pride & Prejudice (2005 film)Movies & TV17.21×
19MonstersMovies & TV13.84×
20Limited liability companyBusiness & Career6.07×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Furby audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Furby audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.42×
SpiritualityBALANCE1.30×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Furby audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
TravellingTHRILL0.96×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

More Kids & Family audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Furby over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/furby-36227” · Methodology