Rascasse Audience Intelligence

Take That Audience in Germany

A data profile of the people who buy, follow and care about Take That in Germany — modelled from more than twelve digital signal sources. Take That has an estimated audience of 653,901 people in Germany.

#86among Band in Germany#1622among Person in Germany#1035in Music & Radio

The average Take That fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Walkman, Furby, Robbie Williams, with strongest over-indexing on Walkman (36.6× the country average).

Demographically, the Take That audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Take That fan in Germany is more female, around 42.0 years old, with strong Tradition tendencies and a notable affinity for Walkman.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Take That profile in Germany.

Audience size
654K
in Germany
Gender
65.4%♀
34.6% male
Age
42.0
average years
Country rank
#9380
Person in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Take That fans

65.4% are female, 34.6% are male, average age 42.0.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Take That audience in Germany
MetricValue
Female65.4%
Male34.6%
Average age42.0
Estimated audience size653,901
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Take That audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3932%
40-4928%
50+17%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Take That audience comes from Germany.

Worldwide audience distribution share by country for Take That
CountryShare
United Kingdom32.3%
Germany11.4%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Take That audience in Germany is strongest.

Fig. 05

Top regions by affinity

Take That fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.13×
02Brandenburg~20K1.13×
03Mecklenburg-Vorpommern~10K1.13×
04Thüringen~20K1.10×
05Sachsen-Anhalt~20K1.09×
06Nordrhein-Westfalen~100K1.08×
07Niedersachsen~70K1.08×
08Schleswig-Holstein~20K1.05×
09Berlin~30K1.04×
10Hamburg~10K1.00×
11Bayern~90K0.92×
12Rheinland-Pfalz~30K0.90×
13Hessen~40K0.86×
14Saarland~7K0.85×
15Bremen~5K0.85×
16Baden-Württemberg~70K0.82×
Fig. 06

Affinity by region

Affinity by region — Take That, Germany
0.82×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Take That audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Take That audience
#·InterestCategoryAffinity×
01WalkmanTechnology & Electronics36.60×
02BoyzoneMusic & Radio34.31×
03WestlifeMusic & Radio30.56×
04FurbyKids & Family24.67×
05LeAnn RimesMusic & Radio24.03×
06Mark RonsonMusic & Radio21.94×
07Nick Carter (musician)Music & Radio16.21×
08Alanis MorissetteMusic & Radio15.60×
09Louis TomlinsonMusic & Radio14.50×
10Dove CameronMovies & TV12.29×
11SiaMusic & Radio11.76×
12Backstreet BoysMusic & Radio10.54×
13Lindsay LohanMovies & TV9.83×
14George MichaelMusic & Radio9.54×
15Robbie WilliamsMusic & Radio7.98×
16Zac EfronMovies & TV7.82×
17Jennifer AnistonMovies & TV5.59×
18Google ChromeInternet & Social Media5.23×
19BauhausShopping2.52×
20Michael JacksonMusic & Radio2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Take That audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Take That audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.24×
Urban LifestyleOPEN1.21×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Take That audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.87×
Healthy LifestyleBALANCE0.91×
SpiritualityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Take That have in Germany?

Take That has an estimated audience of 653,901 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Take That fans?

65.4% of Take That fans are female, 34.6% are male, with an average age of 42.0 years.

03

Which brands do Take That fans like most?

Take That fans show strongest brand affinity for Walkman (36.6×), Furby (24.67×), and Robbie Williams (7.98×) over the country average.

04

Where do Take That fans live in Germany?

Take That fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Take That fans also like?

Beyond Take That itself, the audience over-indexes on Furby (24.67×), Robbie Williams (7.98×), Westlife (30.56×), and George Michael (9.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Take That audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Take That. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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