Take That Audience in Germany
Take That has an estimated audience of 624,226 people in Germany. 65.4% are female, 34.6% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Walkman, Furby, Robbie Williams, George Michael.
The average Take That fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Walkman, Furby, with strongest over-indexing on Natural World (3.96× the country average). Demographically, the Take That audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Take That fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 42.0 |
| Estimated audience size | 624,226 |
Audience persona
The typical Take That fan in Germany is more female, around 42.0 years old, with strong Tradition tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,280 | 1.11× |
| Bayern | 92,381 | 0.92× |
| Baden-Württemberg | 68,911 | 0.81× |
| Niedersachsen | 66,701 | 1.1× |
| Hessen | 41,019 | 0.86× |
| Sachsen | 34,980 | 1.14× |
| Berlin | 30,944 | 1.11× |
| Rheinland-Pfalz | 26,706 | 0.85× |
| Schleswig-Holstein | 23,321 | 1.04× |
| Brandenburg | 22,999 | 1.19× |
| Sachsen-Anhalt | 17,961 | 1.11× |
| Thüringen | 17,693 | 1.11× |
| Hamburg | 13,941 | 0.99× |
| Mecklenburg-Vorpommern | 13,671 | 1.15× |
| Saarland | 5,771 | 0.75× |
| Bremen | 3,995 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 3.96× | Fashion & Accessoires |
| Walkman | 36.6× | Technology & Electronics |
| Furby | 24.67× | Kids & Family |
| Robbie Williams | 7.98× | Music & Radio |
| George Michael | 9.54× | Music & Radio |
| Westlife | 30.56× | Music & Radio |
| Alanis Morissette | 15.6× | Music & Radio |
| Bauhaus | 2.52× | Shopping |
| Nick Carter (musician) | 16.21× | Music & Radio |
| Zac Efron | 7.82× | Movies & TV |
| Boyzone | 34.31× | Music & Radio |
| Dove Cameron | 12.29× | Movies & TV |
| Lindsay Lohan | 9.83× | Movies & TV |
| Sia | 11.76× | Music & Radio |
| Backstreet Boys | 10.54× | Music & Radio |
| Jennifer Aniston | 5.59× | Movies & TV |
| LeAnn Rimes | 24.03× | Music & Radio |
| Louis Tomlinson | 14.5× | Music & Radio |
| Google Chrome | 5.23× | Internet & Social Media |
| Mark Ronson | 21.94× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.38 |
| Pet Ownership | JOY | 1.3 |
| Price Sensitivity | PREMIUM | 1.24 |
| Family Orientation | CONSERVATISM | 1.16 |
| Community Orientation | OPEN | 1.15 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 26.8% |
| Germany | 11.8% |
| Italy | 6.9% |
See Take That audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
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- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Take That have in Germany?
Take That has an estimated audience of 624,226 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Take That fans?
65.4% of Take That fans are female, 34.6% are male, with an average age of 42.0 years.
Which brands do Take That fans like most?
Take That fans show strongest brand affinity for Natural World (3.96×), Walkman (36.6×), and Furby (24.67×) over the country average.
Where do Take That fans live in Germany?
Take That fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,280), Bayern (reach 92,381), and Baden-Württemberg (reach 68,911). These three regions account for the largest share of the active audience.
What other brands do Take That fans also like?
Beyond Take That itself, the audience over-indexes on Walkman (36.6×), Furby (24.67×), Robbie Williams (7.98×), and George Michael (9.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Take That. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.