Upgrade Audience in Germany
Upgrade has an estimated audience of 1,668,881 people in Germany. 47.2% are female, 52.8% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hog Hunting, Hypnagogia, Theocracy, Progressive rock, Mustard seed.
The average Upgrade fan in Germany is 43.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hog Hunting, Hypnagogia, Theocracy, with strongest over-indexing on Hog Hunting (20× the country average). Demographically, the Upgrade audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Upgrade fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 43.0 |
| Estimated audience size | 1,668,881 |
Audience persona
The typical Upgrade fan in Germany is balanced, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Hog Hunting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 397,502 | 1.09× |
| Bayern | 277,785 | 1.04× |
| Baden-Württemberg | 242,579 | 1.07× |
| Niedersachsen | 160,730 | 0.99× |
| Hessen | 156,300 | 1.23× |
| Rheinland-Pfalz | 81,948 | 0.98× |
| Sachsen | 79,432 | 0.97× |
| Berlin | 79,431 | 1.06× |
| Schleswig-Holstein | 56,386 | 0.94× |
| Brandenburg | 48,905 | 0.94× |
| Thüringen | 42,966 | 1.01× |
| Sachsen-Anhalt | 38,958 | 0.9× |
| Hamburg | 37,009 | 0.98× |
| Mecklenburg-Vorpommern | 28,695 | 0.9× |
| Saarland | 20,222 | 0.99× |
| Bremen | 12,978 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hog Hunting | 20× | Sports |
| Hypnagogia | 42.77× | Health |
| Theocracy | 20× | Music & Radio |
| Progressive rock | 2.61× | Music & Radio |
| Mustard seed | 15.91× | Food & Beverages |
| Unique Gifts | 2.02× | Shopping |
| Knauf Insulation | 16.97× | Business & Career |
| Haberler | 1.81× | News |
| Grammarly | 8.97× | Business & Career |
| Birthday Gifts | 1.95× | Kids & Family |
| Moroccan riad | 6.57× | Politics & Society |
| Gran Torino | 5.28× | Movies & TV |
| The Client (1994 film) | 6.57× | Movies & TV |
| KLIX (AM) | 2.17× | Music & Radio |
| Esra Erol | 4.62× | Movies & TV |
| Loincloth | 2.38× | Fashion & Accessoires |
| Snow White (Fables) | 1.81× | Literature |
| Kouvola | 20× | Travel & Leisure |
| Philadelphia College of Osteopathic Medicine | 14.9× | Business & Career |
| Zagreb | 2.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.12 |
| Patriotism | CONSERVATISM | 1.1 |
| Pet Ownership | JOY | 1.08 |
| DIY Mentality | THRILL | 1.08 |
| Indulgence | JOY | 1.06 |
| Price Sensitivity | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 33.3% |
| Brazil | 15.9% |
| Netherlands | 11.7% |
See Upgrade audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Upgrade have in Germany?
Upgrade has an estimated audience of 1,668,881 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Upgrade fans?
47.2% of Upgrade fans are female, 52.8% are male, with an average age of 43.0 years.
Which brands do Upgrade fans like most?
Upgrade fans show strongest brand affinity for Hog Hunting (20×), Hypnagogia (42.77×), and Theocracy (20×) over the country average.
Where do Upgrade fans live in Germany?
Upgrade fans in Germany are most concentrated in Nordrhein-Westfalen (reach 397,502), Bayern (reach 277,785), and Baden-Württemberg (reach 242,579). These three regions account for the largest share of the active audience.
What other brands do Upgrade fans also like?
Beyond Upgrade itself, the audience over-indexes on Hypnagogia (42.77×), Theocracy (20×), Progressive rock (2.61×), and Mustard seed (15.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Upgrade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.