Rascasse Audience Intelligence

Broadcasting of sports events Audience in Germany

A data profile of the people who buy, follow and care about Broadcasting of sports events in Germany — modelled from more than twelve digital signal sources. Broadcasting of sports events has an estimated audience of 1,291,622 people in Germany.

#2658among Topic in Germany#530in Movies & TV

The average Broadcasting of sports events fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Pay television, Eurosport, Sportschau, with strongest over-indexing on Pay television (8.99× the country average).

Demographically, the Broadcasting of sports events audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Broadcasting of sports events fan in Germany is more male, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Pay television.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broadcasting of sports events profile in Germany.

Audience size
1.3M
in Germany
Gender
18.8%♀
81.2% male
Age
38.8
average years
Country rank
#5141
Topic in Germany
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broadcasting of sports events fans

18.8% are female, 81.2% are male, average age 38.8.

Fig. 02

Gender split

18.8%
Female
81.2%
Male
Demographic split for Broadcasting of sports events audience in Germany
MetricValue
Female18.8%
Male81.2%
Average age38.8
Estimated audience size1,291,622
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Broadcasting of sports events audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Broadcasting of sports events audience comes from Germany.

Worldwide audience distribution share by country for Broadcasting of sports events
CountryShare
United States34.1%
Italy8.8%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broadcasting of sports events audience in Germany is strongest.

Fig. 05

Top regions by affinity

Broadcasting of sports events fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~40K1.32×
02Sachsen-Anhalt~40K1.27×
03Sachsen~80K1.22×
04Niedersachsen~100K1.11×
05Nordrhein-Westfalen~300K1.07×
06Mecklenburg-Vorpommern~30K1.06×
07Bremen~10K1.05×
08Schleswig-Holstein~50K1.04×
09Saarland~20K1.01×
10Brandenburg~40K0.96×
11Rheinland-Pfalz~60K0.91×
12Hamburg~30K0.88×
13Hessen~80K0.78×
14Bayern~200K0.75×
15Berlin~40K0.75×
16Baden-Württemberg~100K0.65×
Fig. 06

Affinity by region

Affinity by region — Broadcasting of sports events, Germany
0.65×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broadcasting of sports events audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broadcasting of sports events audience
#·InterestCategoryAffinity×
01EurosportSports13.73×
02Pay televisionMovies & TV8.99×
03Esther SedlaczekSports7.64×
04Sport BildSports5.12×
05DAZNMovies & TV4.96×
06SportschauSports4.37×
07KickerSports4.21×
08Lindsey VonnSports3.37×
09TipicoGames2.73×
10FC Bayern MunichSports2.66×
11SparkasseBusiness & Career2.61×
12Borussia DortmundSports2.59×
13TransfermarktSports2.51×
14ZDFMovies & TV2.44×
15HornbachShopping2.21×
16BildNews2.20×
17UEFA Champions LeagueSports2.16×
18TechnologyTechnology & Electronics1.95×
19BundesligaSports1.89×
20GermanyTravel & Leisure1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broadcasting of sports events audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broadcasting of sports events audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.31×
PatriotismCONSERVATISM1.24×
Social Media UsageJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broadcasting of sports events audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.34×
Community OrientationOPEN0.43×
Design AffinityPREMIUM0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Broadcasting of sports events have in Germany?

Broadcasting of sports events has an estimated audience of 1,291,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Broadcasting of sports events fans?

18.8% of Broadcasting of sports events fans are female, 81.2% are male, with an average age of 38.8 years.

03

Which brands do Broadcasting of sports events fans like most?

Broadcasting of sports events fans show strongest brand affinity for Pay television (8.99×), Eurosport (13.73×), and Sportschau (4.37×) over the country average.

04

Where do Broadcasting of sports events fans live in Germany?

Broadcasting of sports events fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Broadcasting of sports events fans also like?

Beyond Broadcasting of sports events itself, the audience over-indexes on Eurosport (13.73×), Sportschau (4.37×), FC Bayern Munich (2.66×), and Esther Sedlaczek (7.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Broadcasting of sports events audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Broadcasting of sports events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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