Broadcasting of sports events Audience in Germany
Broadcasting of sports events has an estimated audience of 1,291,622 people in Germany. 18.8% are female, 81.2% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Pay television, Eurosport, Borussia Dortmund, Sportschau, Esther Sedlaczek.
The average Broadcasting of sports events fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Pay television, Eurosport, Borussia Dortmund, with strongest over-indexing on Pay television (8.99× the country average). Demographically, the Broadcasting of sports events audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Broadcasting of sports events fans
| Metric | Value |
|---|---|
| Female | 18.8% |
| Male | 81.2% |
| Average age | 38.8 |
| Estimated audience size | 1,291,622 |
Audience persona
The typical Broadcasting of sports events fan in Germany is more male, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pay television.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 311,361 | 1.1× |
| Bayern | 153,188 | 0.74× |
| Niedersachsen | 142,478 | 1.14× |
| Baden-Württemberg | 104,992 | 0.6× |
| Sachsen | 81,474 | 1.29× |
| Hessen | 73,573 | 0.75× |
| Rheinland-Pfalz | 57,509 | 0.89× |
| Schleswig-Holstein | 48,882 | 1.05× |
| Thüringen | 47,776 | 1.45× |
| Sachsen-Anhalt | 45,788 | 1.37× |
| Berlin | 41,110 | 0.71× |
| Brandenburg | 37,812 | 0.94× |
| Mecklenburg-Vorpommern | 26,651 | 1.08× |
| Hamburg | 24,380 | 0.84× |
| Saarland | 15,368 | 0.97× |
| Bremen | 12,065 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pay television | 8.99× | Movies & TV |
| Eurosport | 13.73× | Sports |
| Borussia Dortmund | 2.59× | Sports |
| Sportschau | 4.37× | Sports |
| Esther Sedlaczek | 7.64× | Sports |
| Sport Bild | 5.12× | Sports |
| FC Bayern Munich | 2.66× | Sports |
| Bild | 2.2× | News |
| Germany | 1.78× | Travel & Leisure |
| Aral AG | 2.59× | Cars & Mobility |
| Kicker | 4.21× | Sports |
| UEFA Champions League | 2.16× | Sports |
| Bundesliga | 1.89× | Sports |
| Sparkasse | 2.61× | Business & Career |
| Transfermarkt | 2.51× | Sports |
| ZDF | 2.44× | Movies & TV |
| Technology | 1.95× | Technology & Electronics |
| Hornbach | 2.21× | Shopping |
| Postbank | 2.38× | Business & Career |
| Spiegel Online | 1.81× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.38 |
| Patriotism | CONSERVATISM | 1.36 |
| Spirituality | BALANCE | 1.31 |
| Sports Activity | POWER | 1.23 |
| Indulgence | JOY | 1.13 |
| Need for Security | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.1% |
| Italy | 8.8% |
| United Kingdom | 6.3% |
See Broadcasting of sports events audiences in other countries
- Broadcasting of sports events — United States
- Broadcasting of sports events — United Kingdom
- Broadcasting of sports events — France
- Broadcasting of sports events — Italy
- Broadcasting of sports events — Spain
- Broadcasting of sports events — Brazil
- Broadcasting of sports events — Japan
- Broadcasting of sports events — South Korea
- Broadcasting of sports events — India
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Broadcasting of sports events have in Germany?
Broadcasting of sports events has an estimated audience of 1,291,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Broadcasting of sports events fans?
18.8% of Broadcasting of sports events fans are female, 81.2% are male, with an average age of 38.8 years.
Which brands do Broadcasting of sports events fans like most?
Broadcasting of sports events fans show strongest brand affinity for Pay television (8.99×), Eurosport (13.73×), and Borussia Dortmund (2.59×) over the country average.
Where do Broadcasting of sports events fans live in Germany?
Broadcasting of sports events fans in Germany are most concentrated in Nordrhein-Westfalen (reach 311,361), Bayern (reach 153,188), and Niedersachsen (reach 142,478). These three regions account for the largest share of the active audience.
What other brands do Broadcasting of sports events fans also like?
Beyond Broadcasting of sports events itself, the audience over-indexes on Eurosport (13.73×), Borussia Dortmund (2.59×), Sportschau (4.37×), and Esther Sedlaczek (7.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Broadcasting of sports events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.