A data profile of the people who buy, follow and care about Gardenscapes in Germany — modelled from more than twelve digital signal sources. Gardenscapes has an estimated audience of 444,893 people in Germany.
The average Gardenscapes fan in Germany is 34.5 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen.
Top brand affinities include Rocking chair, Home Designing, Vanilla Ice, with strongest over-indexing on Rocking chair (40.63× the country average).
Demographically, the Gardenscapes audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Individualism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gardenscapes fan in Germany is balanced, around 34.5 years old, with strong Individualism tendencies and a notable affinity for Rocking chair.
The key figures that characterise the Gardenscapes profile in Germany.
52.3% are female, 47.7% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 34.5 |
| Estimated audience size | 444,893 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 9% |
of the worldwide Gardenscapes audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 9.3% |
| Germany | 6.5% |
Where the Gardenscapes audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~20K | 1.78× | |
| 02 | Thüringen | ~20K | 1.53× | |
| 03 | Brandenburg | ~20K | 1.30× | |
| 04 | Bayern | ~90K | 1.28× | |
| 05 | Saarland | ~7K | 1.26× | |
| 06 | Schleswig-Holstein | ~20K | 1.19× | |
| 07 | Sachsen | ~20K | 1.09× | |
| 08 | Mecklenburg-Vorpommern | ~9K | 1.01× | |
| 09 | Niedersachsen | ~40K | 0.99× | |
| 10 | Rheinland-Pfalz | ~20K | 0.86× | |
| 11 | Berlin | ~20K | 0.82× | |
| 12 | Nordrhein-Westfalen | ~70K | 0.77× | |
| 13 | Hessen | ~20K | 0.70× | |
| 14 | Bremen | ~3K | 0.69× | |
| 15 | Baden-Württemberg | ~30K | 0.57× | |
| 16 | Hamburg | ~5K | 0.52× |
The strongest cross-interests of the Gardenscapes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Words of Wonder | POI | 65.47× | ||
| 02 | Air Algérie | Travel & Leisure | 63.53× | ||
| 03 | Vanilla Ice | Music & Radio | 55.74× | ||
| 04 | Rocking chair | Home & Garden | 40.63× | ||
| 05 | Elektra (2005 film) | Movies & TV | 40.10× | ||
| 06 | Home Designing | Home & Garden | 30.46× | ||
| 07 | Candy Crush Soda Saga | Games | 26.99× | ||
| 08 | Tommy Lee | Music & Radio | 20.00× | ||
| 09 | Fishdom | Games | 13.49× | ||
| 10 | Crêpe | Food & Beverages | 12.08× | ||
| 11 | Perfection | Business & Career | 11.33× | ||
| 12 | Air India | Travel & Leisure | 10.26× | ||
| 13 | Candy Crush Saga | Games | 10.00× | ||
| 14 | Shelf (storage) | Home & Garden | 9.33× | ||
| 15 | Outdoor cooking | Home & Garden | 7.13× | ||
| 16 | Der Bergdoktor (2008) | Movies & TV | 6.48× | ||
| 17 | Backyard | Home & Garden | 6.10× | ||
| 18 | Pergola | Home & Garden | 5.69× | ||
| 19 | TK Maxx | Shopping | 2.63× | ||
| 20 | Design | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.22× | |
| Design Affinity | PREMIUM | 1.10× | |
| DIY Mentality | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.32× | |
| Patriotism | CONSERVATISM | 0.35× | |
| Social Media Usage | JOY | 0.53× |
Gardenscapes has an estimated audience of 444,893 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
52.3% of Gardenscapes fans are female, 47.7% are male, with an average age of 34.5 years.
Gardenscapes fans show strongest brand affinity for Rocking chair (40.63×), Home Designing (30.46×), and Vanilla Ice (55.74×) over the country average.
Gardenscapes fans in Germany are most concentrated in Bayern (reach ~90K), Nordrhein-Westfalen (reach ~70K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Gardenscapes itself, the audience over-indexes on Home Designing (30.46×), Vanilla Ice (55.74×), Candy Crush Soda Saga (26.99×), and Words of Wonder (65.47×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Gardenscapes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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