Rascasse Audience Intelligence

Capgemini Target Market in Germany

A data profile of the people who buy, follow and care about Capgemini in Germany — modelled from more than twelve digital signal sources. Capgemini has an estimated audience of 301,255 people in Germany.

#18among Consulting in Germany#2207among Brand in Germany#1169in Business & Career

The average Capgemini fan in Germany is 37.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Home Designing, Accenture, Boston Consulting Group, with strongest over-indexing on Home Designing (29.1× the country average).

Demographically, the Capgemini audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Capgemini fan in Germany is more male, around 37.1 years old, with strong Career Orientation tendencies and a notable affinity for Home Designing.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Capgemini profile in Germany.

Audience size
301K
in Germany
Gender
40.3%♀
59.7% male
Age
37.1
average years
Country rank
#17267
Brand in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Capgemini

40.3% are female, 59.7% are male, average age 37.1.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Capgemini audience in Germany
MetricValue
Female40.3%
Male59.7%
Average age37.1
Estimated audience size301,255
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Capgemini audience in Germany
Age bracketShare%
16-1917%
20-2930%
30-3922%
40-4919%
50+12%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Capgemini audience comes from Germany.

Worldwide audience distribution share by country for Capgemini
CountryShare
India40.6%
France13.4%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Capgemini audience in Germany is strongest.

Fig. 05

Top regions by affinity

Capgemini customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.92×
02Berlin~20K1.90×
03Hessen~40K1.87×
04Bayern~80K1.75×
05Baden-Württemberg~60K1.49×
06Nordrhein-Westfalen~70K1.17×
07Niedersachsen~30K0.92×
08Bremen~2K0.87×
09Rheinland-Pfalz~10K0.72×
10Schleswig-Holstein~7K0.72×
11Brandenburg~6K0.63×
12Saarland~2K0.61×
13Thüringen~4K0.55×
14Sachsen~7K0.49×
15Sachsen-Anhalt~3K0.46×
16Mecklenburg-Vorpommern~2K0.45×
Fig. 06

Affinity by region

Affinity by region — Capgemini, Germany
0.45×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Capgemini audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Capgemini audience
#·InterestCategoryAffinity×
01Boston Consulting GroupBusiness & Career36.46×
02AccentureBusiness & Career30.32×
03Home DesigningHome & Garden29.10×
04PricewaterhouseCoopersBusiness & Career27.60×
05HoneywellHome & Garden20.43×
06KPMGBusiness & Career17.47×
07McKinsey & CompanyBusiness & Career16.86×
08Home stagingHome & Garden15.17×
09DeloitteBusiness & Career14.47×
10Information technology consultingTechnology & Electronics13.83×
11Algorithmic tradingBusiness & Career13.36×
12HomestayTravel & Leisure10.92×
13Management consultingBusiness & Career9.89×
14Digital transformationBusiness & Career7.16×
15BAURShopping6.41×
16SAP SETechnology & Electronics6.24×
17TuxedoFashion & Accessoires6.05×
18WeTransferInternet & Social Media5.65×
19Home RenovationsHome & Garden5.43×
20GMX MailInternet & Social Media4.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Capgemini audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Capgemini audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER6.09×
Community OrientationOPEN2.95×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Capgemini audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.91×
ExtroversionTHRILL0.93×
Sports ActivityPOWER1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Capgemini's target market in Germany?

Capgemini's target market in Germany covers an estimated 301,255 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Capgemini customers?

40.3% of the Capgemini audience are female, 59.7% are male, with an average age of 37.1 years.

03

Which brands do Capgemini fans like most?

Capgemini fans show strongest brand affinity for Home Designing (29.1×), Accenture (30.32×), and Boston Consulting Group (36.46×) over the country average.

04

Where do Capgemini fans live in Germany?

Capgemini fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Capgemini fans also like?

Beyond Capgemini itself, the audience over-indexes on Accenture (30.32×), Boston Consulting Group (36.46×), BAUR (6.41×), and WeTransfer (5.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consulting audiences in Germany

See Capgemini audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Capgemini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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