Information technology consulting Audience in Germany
Information technology consulting has an estimated audience of 501,576 people in Germany. 34.4% are female, 65.6% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BMW i8, Payback, Toyota Prius, GitHub, Google Flights.
The average Information technology consulting fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BMW i8, Payback, Toyota Prius, with strongest over-indexing on BMW i8 (49.64× the country average). Demographically, the Information technology consulting audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Information technology consulting fans
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 37.0 |
| Estimated audience size | 501,576 |
Audience persona
The typical Information technology consulting fan in Germany is more male, around 37.0 years old, with strong Career Orientation tendencies and a notable affinity for BMW i8.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 142,601 | 1.3× |
| Bayern | 96,153 | 1.19× |
| Baden-Württemberg | 87,548 | 1.28× |
| Niedersachsen | 51,626 | 1.06× |
| Hessen | 51,335 | 1.34× |
| Berlin | 29,828 | 1.33× |
| Rheinland-Pfalz | 27,416 | 1.09× |
| Schleswig-Holstein | 16,464 | 0.91× |
| Sachsen | 16,452 | 0.67× |
| Hamburg | 16,162 | 1.43× |
| Brandenburg | 9,708 | 0.62× |
| Sachsen-Anhalt | 7,115 | 0.55× |
| Thüringen | 6,715 | 0.53× |
| Saarland | 6,566 | 1.07× |
| Mecklenburg-Vorpommern | 5,041 | 0.53× |
| Bremen | 4,748 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BMW i8 | 49.64× | Cars & Mobility |
| Payback | 12.27× | Shopping |
| Toyota Prius | 33.39× | Cars & Mobility |
| GitHub | 11.08× | Internet & Social Media |
| Google Flights | 8.03× | Travel & Leisure |
| Information security | 10.75× | Business & Career |
| 5G | 25.37× | Technology & Electronics |
| Bachelor of Information Technology | 40.45× | Business & Career |
| BMW i3 | 18.35× | Cars & Mobility |
| Renewable energy | 5.15× | Business & Career |
| Computer security | 7.14× | Business & Career |
| BMW i | 22× | Cars & Mobility |
| Mechatronics | 18.31× | Business & Career |
| Connected car | 19.64× | Cars & Mobility |
| Robotics | 10.79× | Technology & Electronics |
| Data visualization | 19.78× | Technology & Electronics |
| Business analytics | 17.05× | Technology & Electronics |
| Data science | 10.8× | Business & Career |
| 2.74× | Internet & Social Media | |
| Mark Zuckerberg | 10.87× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.72 |
| Need for Security | CONSERVATISM | 2.71 |
| Early Adopter Mentality | POWER | 2.19 |
| Sustainability | BALANCE | 2.07 |
| Indulgence | JOY | 1.86 |
| Urban Lifestyle | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 9.8% |
| Spain | 8.1% |
See Information technology consulting audiences in other countries
- Information technology consulting — United States
- Information technology consulting — United Kingdom
- Information technology consulting — France
- Information technology consulting — Italy
- Information technology consulting — Spain
- Information technology consulting — Brazil
- Information technology consulting — Japan
- Information technology consulting — South Korea
- Information technology consulting — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Information technology consulting have in Germany?
Information technology consulting has an estimated audience of 501,576 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Information technology consulting fans?
34.4% of Information technology consulting fans are female, 65.6% are male, with an average age of 37.0 years.
Which brands do Information technology consulting fans like most?
Information technology consulting fans show strongest brand affinity for BMW i8 (49.64×), Payback (12.27×), and Toyota Prius (33.39×) over the country average.
Where do Information technology consulting fans live in Germany?
Information technology consulting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 142,601), Bayern (reach 96,153), and Baden-Württemberg (reach 87,548). These three regions account for the largest share of the active audience.
What other brands do Information technology consulting fans also like?
Beyond Information technology consulting itself, the audience over-indexes on Payback (12.27×), Toyota Prius (33.39×), GitHub (11.08×), and Google Flights (8.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Information technology consulting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.