Information technology consulting Audience in United States

Information technology consulting has an estimated audience of 1,596,104 people in United States. 40.9% are female, 59.1% are male, average age 39.9. Top regions: California, New York, Texas. Top brand affinities: PSV Eindhoven, Autism Awareness, Diabetes mellitus awareness, Business intelligence, Microblogging.

The average Information technology consulting fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include PSV Eindhoven, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on PSV Eindhoven (100.38× the country average). Demographically, the Information technology consulting audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Information technology consulting fans

Demographic split for Information technology consulting audience in United States
MetricValue
Female40.9%
Male59.1%
Average age39.9
Estimated audience size1,596,104

Audience persona

The typical Information technology consulting fan in United States is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Information technology consulting in United States
RegionReachAffinity
California219,1721.25×
New York87,9030.99×
Texas55,8700.41×
Illinois39,4510.74×
Georgia35,1350.71×
Florida26,3930.24×
North Carolina24,7130.51×
New Jersey24,4990.6×
Ohio22,9720.47×
Virginia20,9430.54×
Pennsylvania20,2520.38×
Kentucky19,8630.99×
Maryland17,8610.65×
Washington17,5320.55×
Colorado17,4830.69×
Michigan15,5180.37×
Oklahoma15,1370.85×
Massachusetts15,0860.48×
Missouri14,5860.57×
Louisiana14,4580.7×
Oregon14,3900.79×
Mississippi13,9381.06×
Arizona12,5180.38×
Arkansas12,3830.94×
Hawaii11,8421.73×
Alabama11,5360.52×
West Virginia11,5071.55×
Alaska11,4833.36×
Tennessee10,9900.34×
South Carolina10,9110.45×
Indiana10,6310.36×
Kansas10,6280.84×
Idaho10,6261.33×
Iowa10,0900.77×
Nebraska10,0581.26×
South Dakota9,8802.68×
Wisconsin9,7490.41×
North Dakota9,6202.93×
New Hampshire9,4811.51×
Minnesota9,4360.41×
Connecticut9,2700.58×
New Mexico9,2361.15×
Nevada9,2060.6×
Rhode Island9,1551.8×
Maine9,1501.6×
Utah9,0340.63×
Vermont9,0053.21×
Delaware8,1991.86×
Washington, District of Columbia5,9201.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Information technology consulting audience
BrandAffinityCategory
PSV Eindhoven100.38×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Business intelligence27.98×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Twilio27.36×Technology & Electronics
Data visualization21.68×Technology & Electronics
Internet security32.25×Technology & Electronics
Web server7.18×Technology & Electronics
Information security7.96×Business & Career
Mary Elizabeth Winstead14.78×Movies & TV
Vera Farmiga16.21×Movies & TV
LinkedIn2.95×Internet & Social Media
Charles, Prince of Wales18.87×Politics & Society
DevOps23.68×Technology & Electronics
Planet Fitness2.42×Sports
Data science7.74×Business & Career
Staples (Canada)3×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Information technology consulting audience
TraitClusterScore
Need for SecurityCONSERVATISM5.33
Career OrientationPOWER2.43
Early Adopter MentalityPOWER1.87
TravellingTHRILL1.57
Quality AwarenessPREMIUM1.54
Community OrientationOPEN1.52

Worldwide distribution

Worldwide audience distribution share by country for Information technology consulting
CountryShare
United States16.8%
India9.8%
Spain8.1%

See Information technology consulting audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Information technology consulting have in United States?

Information technology consulting has an estimated audience of 1,596,104 people in United States, concentrated in California and New York.

What is the gender split and age of Information technology consulting fans?

40.9% of Information technology consulting fans are female, 59.1% are male, with an average age of 39.9 years.

Which brands do Information technology consulting fans like most?

Information technology consulting fans show strongest brand affinity for PSV Eindhoven (100.38×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Information technology consulting fans live in United States?

Information technology consulting fans in United States are most concentrated in California (reach 219,172), New York (reach 87,903), and Texas (reach 55,870). These three regions account for the largest share of the active audience.

What other brands do Information technology consulting fans also like?

Beyond Information technology consulting itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Business intelligence (27.98×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Information technology consulting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.