A data profile of the people who buy, follow and care about Vitesse in Netherlands — modelled from more than twelve digital signal sources. Vitesse has an estimated audience of 1,755,497 people in Netherlands.
The average Vitesse fan in Netherlands is 39.4 years old, more male, and lives primarily in Gelderland.
The audience is concentrated in Gelderland, Zuid-Holland, North Brabant.
Top brand affinities include De Gelderlander, Computers, Soccer, with strongest over-indexing on De Gelderlander (2.55× the country average).
Demographically, the Vitesse audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Vitesse fan in Netherlands is more male, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for De Gelderlander.
The key figures that characterise the Vitesse profile in Netherlands.
30.8% are female, 69.2% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 39.4 |
| Estimated audience size | 1,755,497 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 23% |
Where the Vitesse audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~1.5M | 5.75× | |
| 02 | Overijssel | ~100K | 0.95× | |
| 03 | Utrecht | ~90K | 0.67× | |
| 04 | North Brabant | ~200K | 0.66× | |
| 05 | Zuid-Holland | ~300K | 0.63× | |
| 06 | Drenthe | ~30K | 0.59× | |
| 07 | Friesland | ~40K | 0.58× | |
| 08 | Limburg | ~60K | 0.54× | |
| 09 | North Holland | ~200K | 0.51× | |
| 10 | Flevoland | ~20K | 0.44× | |
| 11 | Groningen | ~30K | 0.41× | |
| 12 | Zeeland | ~10K | 0.34× |
The strongest cross-interests of the Vitesse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marc Overmars | Sports | 7.24× | ||
| 02 | N.E.C. Nijmegen | Sports | 5.59× | ||
| 03 | Duiven | Travel & Leisure | 3.17× | ||
| 04 | Luuk de Jong | Sports | 2.62× | ||
| 05 | De Gelderlander | News | 2.55× | ||
| 06 | FedEx | Business & Career | 2.35× | ||
| 07 | FA Cup | Sports | 2.32× | ||
| 08 | Doetinchem | Travel & Leisure | 2.25× | ||
| 09 | Arnhem | Travel & Leisure | 2.17× | ||
| 10 | Virgil van Dijk | Sports | 2.17× | ||
| 11 | Ronald Koeman | Sports | 1.92× | ||
| 12 | Rhine | Travel & Leisure | 1.91× | ||
| 13 | Computers | Technology & Electronics | 1.90× | ||
| 14 | App Store (iOS) | Technology & Electronics | 1.80× | ||
| 15 | Soccer | Sports | 1.71× | ||
| 16 | Nijmegen | Travel & Leisure | 1.68× | ||
| 17 | Omroep Gelderland | Music & Radio | 1.62× | ||
| 18 | Gelderland | Travel & Leisure | 1.54× | ||
| 19 | Eredivisie | Sports | 1.53× | ||
| 20 | Johan Cruijff ArenA | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.59× | |
| Social Media Usage | JOY | 1.09× | |
| Sustainability | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.90× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Sports Activity | POWER | 1.04× |
Vitesse has an estimated audience of 1,755,497 people in Netherlands, concentrated in Gelderland and Zuid-Holland.
30.8% of Vitesse fans are female, 69.2% are male, with an average age of 39.4 years.
Vitesse fans show strongest brand affinity for De Gelderlander (2.55×), Computers (1.9×), and Soccer (1.71×) over the country average.
Vitesse fans in Netherlands are most concentrated in Gelderland (reach ~1.5M), Zuid-Holland (reach ~300K), and North Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Vitesse itself, the audience over-indexes on Computers (1.9×), Soccer (1.71×), Marc Overmars (7.24×), and Arnhem (2.17×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Vitesse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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