A data profile of the people who buy, follow and care about Gelderland in Netherlands — modelled from more than twelve digital signal sources. Gelderland has an estimated audience of 1,933,864 people in Netherlands.
The average Gelderland fan in Netherlands is 44.0 years old, more female, and lives primarily in Gelderland.
The audience is concentrated in Gelderland, Zuid-Holland, North Holland.
Top brand affinities include Go Ahead Eagles, Eredivisie, Charitable organization, with strongest over-indexing on Go Ahead Eagles (2.06× the country average).
Demographically, the Gelderland audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Gelderland fan in Netherlands is more female, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Go Ahead Eagles.
The key figures that characterise the Gelderland profile in Netherlands.
60.7% are female, 39.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 44.0 |
| Estimated audience size | 1,933,864 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 29% |
of the worldwide Gelderland audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 84.6% |
| Belgium | 8.9% |
| Germany | 3.8% |
Where the Gelderland audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~700K | 2.98× | |
| 02 | Overijssel | ~100K | 0.97× | |
| 03 | Flevoland | ~50K | 0.97× | |
| 04 | Utrecht | ~100K | 0.90× | |
| 05 | Zuid-Holland | ~400K | 0.89× | |
| 06 | North Holland | ~300K | 0.89× | |
| 07 | Friesland | ~60K | 0.83× | |
| 08 | North Brabant | ~300K | 0.82× | |
| 09 | Limburg | ~100K | 0.78× | |
| 10 | Drenthe | ~50K | 0.78× | |
| 11 | Groningen | ~50K | 0.71× | |
| 12 | Zeeland | ~30K | 0.70× |
The strongest cross-interests of the Gelderland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 3.00× | ||
| 02 | Borussia Dortmund | Sports | 3.00× | ||
| 03 | Belgium national football team | Sports | 2.68× | ||
| 04 | FC Bayern Munich | Sports | 2.56× | ||
| 05 | NBA Finals | Sports | 2.38× | ||
| 06 | Arsenal F.C. | Sports | 2.07× | ||
| 07 | Go Ahead Eagles | Sports | 2.06× | ||
| 08 | Eredivisie | Sports | 2.06× | ||
| 09 | SC Cambuur | Sports | 2.06× | ||
| 10 | FC Volendam | Sports | 2.06× | ||
| 11 | Filling station | Cars & Mobility | 1.95× | ||
| 12 | Amsterdam Dance Event | Music & Radio | 1.88× | ||
| 13 | Zoo | Kids & Family | 1.82× | ||
| 14 | Garden centre | Home & Garden | 1.81× | ||
| 15 | Public transport | Cars & Mobility | 1.76× | ||
| 16 | Charitable organization | Politics & Society | 1.75× | ||
| 17 | Paris Saint-Germain | Sports | 1.75× | ||
| 18 | Hardware store | Home & Garden | 1.66× | ||
| 19 | Pharmacy | Business & Career | 1.60× | ||
| 20 | Vitesse | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.48× | |
| Tradition | CONSERVATISM | 1.35× | |
| Need for Security | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.56× | |
| Design Affinity | PREMIUM | 0.61× | |
| Pet Ownership | JOY | 0.71× |
Gelderland has an estimated audience of 1,933,864 people in Netherlands, concentrated in Gelderland and Zuid-Holland.
60.7% of Gelderland fans are female, 39.3% are male, with an average age of 44.0 years.
Gelderland fans show strongest brand affinity for Go Ahead Eagles (2.06×), Eredivisie (2.06×), and Charitable organization (1.75×) over the country average.
Gelderland fans in Netherlands are most concentrated in Gelderland (reach ~700K), Zuid-Holland (reach ~400K), and North Holland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Gelderland itself, the audience over-indexes on Eredivisie (2.06×), Charitable organization (1.75×), Zoo (1.82×), and Garden centre (1.81×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Gelderland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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