A data profile of the people who buy, follow and care about Alpro in Ireland — modelled from more than twelve digital signal sources. Alpro has an estimated audience of 12,657 people in Ireland.
Alpro has an estimated audience of 12,657 people in Ireland. 69.6% are female, 30.4% are male, average age 40.1.
The key figures that characterise the Alpro profile in Ireland.
69.6% are female, 30.4% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 40.1 |
| Estimated audience size | 12,657 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 18% | |
| 50+ | 27% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Alpro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.