Castello Audience in Germany
Castello has an estimated audience of 302,767 people in Germany. 62.1% are female, 37.9% are male, average age 40.8. Top regions: Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Tagesschau, Thomas Gottschalk, ICloud, Dough, Transfermarkt.
The average Castello fan in Germany is 40.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Tagesschau, Thomas Gottschalk, ICloud, with strongest over-indexing on Tagesschau (2.45× the country average). Demographically, the Castello audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Dairy company
Demographics of Castello fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 40.8 |
| Estimated audience size | 302,767 |
Audience persona
The typical Castello fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 68,200 | 1.4× |
| Nordrhein-Westfalen | 63,316 | 0.96× |
| Rheinland-Pfalz | 53,744 | 3.54× |
| Niedersachsen | 29,128 | 0.99× |
| Baden-Württemberg | 26,634 | 0.64× |
| Schleswig-Holstein | 23,926 | 2.2× |
| Hessen | 18,319 | 0.79× |
| Sachsen-Anhalt | 14,997 | 1.91× |
| Berlin | 10,685 | 0.79× |
| Sachsen | 9,680 | 0.65× |
| Hamburg | 6,610 | 0.97× |
| Brandenburg | 4,358 | 0.46× |
| Thüringen | 3,121 | 0.4× |
| Mecklenburg-Vorpommern | 1,788 | 0.31× |
| Saarland | 1,157 | 0.31× |
| Bremen | 1,086 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.45× | Movies & TV |
| Thomas Gottschalk | 4.36× | Movies & TV |
| ICloud | 4.61× | Technology & Electronics |
| Dough | 5.18× | Food & Beverages |
| Transfermarkt | 2.45× | Sports |
| Gourmet Foods | 4.83× | Food & Beverages |
| Fachhochschule | 6.16× | Business & Career |
| Fast food | 2.37× | Food & Beverages |
| Casino | 4.6× | Games |
| Vacations | 2.23× | Travel & Leisure |
| Dailymotion | 5.4× | Movies & TV |
| Spiegel Online | 1.67× | News |
| Kurdistan | 7.26× | Travel & Leisure |
| Do it yourself (DIY) | 1.71× | Home & Garden |
| Western Union | 3.07× | Business & Career |
| Family | 1.5× | Kids & Family |
| Cheese | 2.89× | Food & Beverages |
| North Rhine-Westphalia | 1.91× | Travel & Leisure |
| REWE | 1.52× | Shopping |
| Winona Ryder | 4.02× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.95 |
| Convenience Orientation | PREMIUM | 1.45 |
| DIY Mentality | THRILL | 1.32 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Pet Ownership | JOY | 1.26 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 46.3% |
| Spain | 10.2% |
| Germany | 9.3% |
See Castello audiences in other countries
More Dairy company audiences in Germany
- Müller (company) (16,155,881)
- Alpro (355,489)
- Activia (212,920)
- Milram (196,943)
- Weihenstephan (165,593)
Frequently asked questions
How many fans does Castello have in Germany?
Castello has an estimated audience of 302,767 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Castello fans?
62.1% of Castello fans are female, 37.9% are male, with an average age of 40.8 years.
Which brands do Castello fans like most?
Castello fans show strongest brand affinity for Tagesschau (2.45×), Thomas Gottschalk (4.36×), and ICloud (4.61×) over the country average.
Where do Castello fans live in Germany?
Castello fans in Germany are most concentrated in Bayern (reach 68,200), Nordrhein-Westfalen (reach 63,316), and Rheinland-Pfalz (reach 53,744). These three regions account for the largest share of the active audience.
What other brands do Castello fans also like?
Beyond Castello itself, the audience over-indexes on Thomas Gottschalk (4.36×), ICloud (4.61×), Dough (5.18×), and Transfermarkt (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Castello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.