Castello Audience in Germany
Castello has an estimated audience of 302,767 people in Germany. 62.1% are female, 37.9% are male, average age 40.8. Top regions: Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Stradivarius, Škoda Kodiaq, Preacher (comics), Snow White (Fables), Home Delivery.
The average Castello fan in Germany is 40.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Stradivarius, Škoda Kodiaq, Preacher (comics), with strongest over-indexing on Stradivarius (1.77× the country average). Demographically, the Castello audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Dairy company
Demographics of Castello fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 40.8 |
| Estimated audience size | 302,767 |
Audience persona
The typical Castello fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 68,200 | 1.4× |
| Nordrhein-Westfalen | 63,316 | 0.96× |
| Rheinland-Pfalz | 53,744 | 3.54× |
| Niedersachsen | 29,128 | 0.99× |
| Baden-Württemberg | 26,634 | 0.64× |
| Schleswig-Holstein | 23,926 | 2.2× |
| Hessen | 18,319 | 0.79× |
| Sachsen-Anhalt | 14,997 | 1.91× |
| Berlin | 10,685 | 0.79× |
| Sachsen | 9,680 | 0.65× |
| Hamburg | 6,610 | 0.97× |
| Brandenburg | 4,358 | 0.46× |
| Thüringen | 3,121 | 0.4× |
| Mecklenburg-Vorpommern | 1,788 | 0.31× |
| Saarland | 1,157 | 0.31× |
| Bremen | 1,086 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.77× | Shopping |
| Škoda Kodiaq | 1.99× | Cars & Mobility |
| Preacher (comics) | 5.49× | Literature |
| Snow White (Fables) | 1.7× | Literature |
| Home Delivery | 1.77× | Food & Beverages |
| Keeper (password manager) | 2.48× | Technology & Electronics |
| Sixx | 1.75× | Movies & TV |
| Euphonium | 5.83× | Music & Radio |
| Cachorro | 1.88× | Pets & Animals |
| Bank account | 1.54× | Business & Career |
| Hauptschule | 4.02× | Kids & Family |
| Molly Hatchet | 6.2× | Music & Radio |
| Coworking | 1.9× | Business & Career |
| Oktay Kaynarca | 3.3× | Movies & TV |
| Google Home | 2.49× | Technology & Electronics |
| Volvo V60 | 1.94× | Cars & Mobility |
| San Gil | 1.71× | Travel & Leisure |
| Hà Tĩnh | 5.16× | Travel & Leisure |
| Eurotunnel | 2.15× | Cars & Mobility |
| Ipekyol | 1.57× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.95 |
| Convenience Orientation | PREMIUM | 1.45 |
| DIY Mentality | THRILL | 1.32 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Pet Ownership | JOY | 1.26 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 46.3% |
| Spain | 10.2% |
| Germany | 9.3% |
See Castello audiences in other countries
More Dairy company audiences in Germany
- Müller (company) (839,912)
- Alpro (355,489)
- Appenzeller Käse (350,728)
- Activia (212,920)
- Milram (196,943)
Frequently asked questions
How many fans does Castello have in Germany?
Castello has an estimated audience of 302,767 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Castello fans?
62.1% of Castello fans are female, 37.9% are male, with an average age of 40.8 years.
Which brands do Castello fans like most?
Castello fans show strongest brand affinity for Stradivarius (1.77×), Škoda Kodiaq (1.99×), and Preacher (comics) (5.49×) over the country average.
Where do Castello fans live in Germany?
Castello fans in Germany are most concentrated in Bayern (reach 68,200), Nordrhein-Westfalen (reach 63,316), and Rheinland-Pfalz (reach 53,744). These three regions account for the largest share of the active audience.
What other brands do Castello fans also like?
Beyond Castello itself, the audience over-indexes on Škoda Kodiaq (1.99×), Preacher (comics) (5.49×), Snow White (Fables) (1.7×), and Home Delivery (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Castello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.