A data profile of the people who buy, follow and care about Soybean in Spain — modelled from more than twelve digital signal sources. Soybean has an estimated audience of 2,144,963 people in Spain.
Soybean has an estimated audience of 2,144,963 people in Spain. 60.2% are female, 39.8% are male, average age 42.8. Top brand affinities: IBEX 35, Rayo Vallecano, WhatsApp, Aldi, Volunteering.
Top brand affinities include IBEX 35, Rayo Vallecano, WhatsApp, with strongest over-indexing on IBEX 35 (2.04× the country average).
Demographically, the Soybean audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Soybean fan in Spain is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Soybean profile in Spain.
60.2% are female, 39.8% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 42.8 |
| Estimated audience size | 2,144,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 23% |
of the worldwide Soybean audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.4% |
| Mexico | 12.2% |
| Colombia | 6.6% |
The strongest cross-interests of the Soybean audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Milk substitute | Food & Beverages | 6.27× | ||
| 02 | Korean cuisine | Food & Beverages | 4.67× | ||
| 03 | Vietnamese cuisine | Food & Beverages | 4.40× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 4.08× | ||
| 05 | Satire | Literature | 3.70× | ||
| 06 | Rice | Food & Beverages | 3.37× | ||
| 07 | Dairy product | Food & Beverages | 3.15× | ||
| 08 | Volunteering | Politics & Society | 2.81× | ||
| 09 | Political science | Business & Career | 2.71× | ||
| 10 | Refrigerator | Home & Garden | 2.58× | ||
| 11 | Genetics | Kids & Family | 2.38× | ||
| 12 | Badoo | Internet & Social Media | 2.29× | ||
| 13 | Real property | Home & Garden | 2.20× | ||
| 14 | IBEX 35 | Business & Career | 2.04× | ||
| 15 | Caixabank | Business & Career | 1.86× | ||
| 16 | Aldi | Shopping | 1.83× | ||
| 17 | Distilled beverage | Food & Beverages | 1.81× | ||
| 18 | Religion | Business & Career | 1.59× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Desserts | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.13× | |
| Spirituality | BALANCE | 1.64× | |
| Urban Lifestyle | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Soybean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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