Soybean Audience in Mexico
Soybean has an estimated audience of 5,392,989 people in Mexico. 52.6% are female, 47.4% are male, average age 28.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (281.1× the country average). Demographically, the Soybean audience skews balanced with an average age of 28.9, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Soybean fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 28.9 |
| Estimated audience size | 5,392,989 |
Audience persona
The typical Soybean fan in Mexico is balanced, around 28.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Soybean fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 281.1× | Shopping |
| Costa Rica | 449.89× | Travel & Leisure |
| Game consoles | 183.36× | Technology & Electronics |
| Catholic Church | 131.66× | Politics & Society |
| Mobile game | 79.09× | Games |
| Sarcasm | 88.05× | Politics & Society |
| Travel agency | 84.01× | Travel & Leisure |
| Banana | 67.85× | Food & Beverages |
| Broadcasting of sports events | 92.89× | Movies & TV |
| El País | 64.62× | News |
| Valentine's Day | 102.98× | Kids & Family |
| Exfoliation (cosmetology) | 121.91× | Beauty & Wellness |
| Dentistry | 52.5× | Business & Career |
| Freeware | 33.12× | Technology & Electronics |
| Sexology | 41.2× | Kids & Family |
| Orange (fruit) | 56.54× | Food & Beverages |
| Daily Horoscope | 486.03× | Internet & Social Media |
| Multi-level marketing | 46.85× | Business & Career |
| Pilsner | 52.5× | Food & Beverages |
| Breastfeeding | 37.96× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 27.17 |
| Travelling | THRILL | 21.8 |
| Urban Lifestyle | OPEN | 4.18 |
| Risk Appetite | THRILL | 2.23 |
| Mindfulness | BALANCE | 1.64 |
| Patriotism | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Mexico | 12.2% |
| Colombia | 6.6% |
See Soybean audiences in other countries
More Vegetable audiences in Mexico
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Soybean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.