A data profile of the people who buy, follow and care about Soybean in Mexico — modelled from more than twelve digital signal sources. Soybean has an estimated audience of 5,392,989 people in Mexico.
Soybean has an estimated audience of 5,392,989 people in Mexico. 52.6% are female, 47.4% are male, average age 28.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (281.1× the country average).
Demographically, the Soybean audience skews balanced with an average age of 28.9, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Soybean fan in Mexico is balanced, around 28.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Soybean profile in Mexico.
52.6% are female, 47.4% are male, average age 28.9.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 28.9 |
| Estimated audience size | 5,392,989 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 20% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 5% |
of the worldwide Soybean audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.4% |
| Mexico | 12.2% |
| Colombia | 6.6% |
The strongest cross-interests of the Soybean audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 486.03× | ||
| 02 | Costa Rica | Travel & Leisure | 449.89× | ||
| 03 | Shopping and fashion | Shopping | 281.10× | ||
| 04 | Game consoles | Technology & Electronics | 183.36× | ||
| 05 | Catholic Church | Politics & Society | 131.66× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 121.91× | ||
| 07 | Valentine's Day | Kids & Family | 102.98× | ||
| 08 | Broadcasting of sports events | Movies & TV | 92.89× | ||
| 09 | Sarcasm | Politics & Society | 88.05× | ||
| 10 | Travel agency | Travel & Leisure | 84.01× | ||
| 11 | Mobile game | Games | 79.09× | ||
| 12 | Banana | Food & Beverages | 67.85× | ||
| 13 | El País | News | 64.62× | ||
| 14 | Orange (fruit) | Food & Beverages | 56.54× | ||
| 15 | Dentistry | Business & Career | 52.50× | ||
| 16 | Pilsner | Food & Beverages | 52.50× | ||
| 17 | Multi-level marketing | Business & Career | 46.85× | ||
| 18 | Sexology | Kids & Family | 41.20× | ||
| 19 | Breastfeeding | Kids & Family | 37.96× | ||
| 20 | Freeware | Technology & Electronics | 33.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 27.17× | |
| Travelling | THRILL | 21.80× | |
| Urban Lifestyle | OPEN | 4.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Soybean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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