Soybean Audience in Mexico
Soybean has an estimated audience of 5,392,989 people in Mexico. 52.6% are female, 47.4% are male, average age 28.9. Top brand affinities: Chris Martin, National Car Rental, MSN, Pedro Pascal, Catholic Church.
Top brand affinities include Chris Martin, National Car Rental, MSN, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Soybean audience skews balanced with an average age of 28.9, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Soybean fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 28.9 |
| Estimated audience size | 5,392,989 |
Audience persona
The typical Soybean fan in Mexico is balanced, around 28.9 years old, with strong Spirituality tendencies and a notable affinity for Chris Martin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Catholic Church | 2.58× | Politics & Society |
| Banana | 2.65× | Food & Beverages |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Wattpad | 3.25× | Internet & Social Media |
| Sarcasm | 2.61× | Politics & Society |
| Game consoles | 2.01× | Technology & Electronics |
| Travel agency | 2.57× | Travel & Leisure |
| Radio | 1.89× | Technology & Electronics |
| Broadcasting of sports events | 3.35× | Movies & TV |
| El País | 2.47× | News |
| Freeware | 2.18× | Technology & Electronics |
| High school | 2.99× | Business & Career |
| Bruce Willis | 2.45× | Movies & TV |
| Dentistry | 2.14× | Business & Career |
| Sexology | 2.56× | Kids & Family |
| Immigration | 3.84× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.37 |
| Travelling | THRILL | 1.3 |
| Need for Security | CONSERVATISM | 1.25 |
| Creativity | OPEN | 1.16 |
| Urban Lifestyle | OPEN | 1.16 |
| Extroversion | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Mexico | 12.2% |
| Colombia | 6.6% |
See Soybean audiences in other countries
More Vegetable audiences in Mexico
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Soybean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.