A data profile of the people who buy, follow and care about Toby Carvery in United Kingdom — modelled from more than twelve digital signal sources. Toby Carvery has an estimated audience of 3,554,485 people in United Kingdom.
The average Toby Carvery fan in United Kingdom is 47.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Harvester (restaurant), Mitchells & Butlers, CeX (company), with strongest over-indexing on Harvester (restaurant) (10.02× the country average).
Demographically, the Toby Carvery audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Career Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Toby Carvery fan in United Kingdom is more female, around 47.4 years old, with strong Career Orientation tendencies and a notable affinity for Harvester (restaurant).
The key figures that characterise the Toby Carvery profile in United Kingdom.
69.2% are female, 30.8% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 47.4 |
| Estimated audience size | 3,554,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Toby Carvery audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 93.8% |
| United States | 1.3% |
| Australia | 0.5% |
Where the Toby Carvery audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.94× | |
| 02 | West Midlands | ~200K | 1.54× | |
| 03 | Yorkshire and the Humber | ~400K | 1.47× | |
| 04 | England | ~3M | 1.25× | |
| 05 | North East | ~200K | 1.20× | |
| 06 | East of England | ~300K | 0.92× | |
| 07 | South East | ~500K | 0.91× | |
| 08 | South West | ~200K | 0.79× | |
| 09 | East Midlands | ~200K | 0.77× | |
| 10 | Scotland | ~200K | 0.67× | |
| 11 | North West | ~200K | 0.41× | |
| 12 | Northern Ireland | ~20K | 0.21× |
The strongest cross-interests of the Toby Carvery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mitchells & Butlers | Food & Beverages | 10.75× | ||
| 02 | Harvester (restaurant) | Food & Beverages | 10.02× | ||
| 03 | Alicia Silverstone | Movies & TV | 5.82× | ||
| 04 | Jim Morrison | Music & Radio | 5.67× | ||
| 05 | CeX (company) | Technology & Electronics | 3.05× | ||
| 06 | Steakhouse | Food & Beverages | 2.91× | ||
| 07 | Mecca Bingo | Games | 2.41× | ||
| 08 | Steak | Food & Beverages | 2.28× | ||
| 09 | Sunday roast | Food & Beverages | 2.27× | ||
| 10 | PizzaExpress | Food & Beverages | 2.17× | ||
| 11 | Daily Star (United Kingdom) | News | 2.04× | ||
| 12 | Nigel Farage | Politics & Society | 2.00× | ||
| 13 | Premier Inn | Travel & Leisure | 2.00× | ||
| 14 | Pork | Food & Beverages | 1.90× | ||
| 15 | Sunday | Home & Garden | 1.83× | ||
| 16 | Beef | Food & Beverages | 1.78× | ||
| 17 | Birmingham | Travel & Leisure | 1.59× | ||
| 18 | Nottingham Forest | Sports | 1.56× | ||
| 19 | Ryanair | Travel & Leisure | 1.55× | ||
| 20 | Saturday | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.49× | |
| Extroversion | THRILL | 1.22× | |
| Indulgence | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Patriotism | CONSERVATISM | 0.93× | |
| Risk Appetite | THRILL | 0.95× |
Toby Carvery's target market in United Kingdom covers an estimated 3,554,485 people, concentrated in England and South East.
69.2% of the Toby Carvery audience are female, 30.8% are male, with an average age of 47.4 years.
Toby Carvery fans show strongest brand affinity for Harvester (restaurant) (10.02×), Mitchells & Butlers (10.75×), and CeX (company) (3.05×) over the country average.
Toby Carvery fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Toby Carvery itself, the audience over-indexes on Mitchells & Butlers (10.75×), CeX (company) (3.05×), Alicia Silverstone (5.82×), and Sunday (1.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Toby Carvery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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