A data profile of the people who buy, follow and care about Harvester (restaurant) in United Kingdom — modelled from more than twelve digital signal sources. Harvester (restaurant) has an estimated audience of 1,704,903 people in United Kingdom.
The average Harvester (restaurant) fan in United Kingdom is 45.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Toby Carvery, PizzaExpress, Planet Organic, with strongest over-indexing on Toby Carvery (10.02× the country average).
Demographically, the Harvester (restaurant) audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Harvester (restaurant) fan in United Kingdom is more female, around 45.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Toby Carvery.
The key figures that characterise the Harvester (restaurant) profile in United Kingdom.
68.7% are female, 31.3% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 45.7 |
| Estimated audience size | 1,704,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Harvester (restaurant) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 58.0% |
| United States | 9.4% |
| France | 4.3% |
Where the Harvester (restaurant) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~1.5M | 3.04× | |
| 02 | West Midlands | ~100K | 1.99× | |
| 03 | South East | ~400K | 1.56× | |
| 04 | South West | ~200K | 1.24× | |
| 05 | East of England | ~200K | 1.14× | |
| 06 | East Midlands | ~90K | 0.78× | |
| 07 | Yorkshire and the Humber | ~90K | 0.62× | |
| 08 | Northern Ireland | ~30K | 0.48× | |
| 09 | North East | ~30K | 0.41× | |
| 10 | Wales | ~40K | 0.38× | |
| 11 | North West | ~60K | 0.31× | |
| 12 | Scotland | ~50K | 0.30× |
The strongest cross-interests of the Harvester (restaurant) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Planet Organic | Shopping | 25.81× | ||
| 02 | Toby Carvery | Food & Beverages | 10.02× | ||
| 03 | T.G.I. Friday's | Food & Beverages | 9.52× | ||
| 04 | Goodfellas | Movies & TV | 8.49× | ||
| 05 | Brewers Fayre | Food & Beverages | 6.80× | ||
| 06 | PizzaExpress | Food & Beverages | 4.82× | ||
| 07 | Fish and chips | Food & Beverages | 3.75× | ||
| 08 | Pizza Hut | Food & Beverages | 3.03× | ||
| 09 | Refrigerator | Home & Garden | 2.87× | ||
| 10 | Hot tub | Home & Garden | 2.72× | ||
| 11 | Mobile home | Cars & Mobility | 2.64× | ||
| 12 | Wikipedia | Internet & Social Media | 2.61× | ||
| 13 | Aldi | Shopping | 2.14× | ||
| 14 | Hobby | Home & Garden | 2.13× | ||
| 15 | Volunteering | Politics & Society | 2.11× | ||
| 16 | Distilled beverage | Food & Beverages | 2.00× | ||
| 17 | Lidl | Shopping | 1.95× | ||
| 18 | Internet & Social Media | 1.84× | |||
| 19 | Kitchen | Home & Garden | 1.66× | ||
| 20 | Weddings | Kids & Family | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.75× | |
| Indulgence | JOY | 1.35× | |
| Healthy Lifestyle | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Sustainability | BALANCE | 0.83× |
Harvester (restaurant)'s target market in United Kingdom covers an estimated 1,704,903 people, concentrated in England and South East.
68.7% of the Harvester (restaurant) audience are female, 31.3% are male, with an average age of 45.7 years.
Harvester (restaurant) fans show strongest brand affinity for Toby Carvery (10.02×), PizzaExpress (4.82×), and Planet Organic (25.81×) over the country average.
Harvester (restaurant) fans in United Kingdom are most concentrated in England (reach ~1.5M), South East (reach ~400K), and East of England (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Harvester (restaurant) itself, the audience over-indexes on PizzaExpress (4.82×), Planet Organic (25.81×), T.G.I. Friday's (9.52×), and Aldi (2.14×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Harvester (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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