Rascasse Audience Intelligence

Harvester (restaurant) Target Market in United States

A data profile of the people who buy, follow and care about Harvester (restaurant) in United States — modelled from more than twelve digital signal sources. Harvester (restaurant) has an estimated audience of 276,294 people in United States.

#5230among Brand in United States#2582in Food & Beverages

The average Harvester (restaurant) fan in United States is 36.9 years old, balanced, and lives primarily in Arizona.

The audience is concentrated in Arizona, Missouri, California.

Top brand affinities include Wingstop, Buffalo Wild Wings, Chopped (TV series), with strongest over-indexing on Wingstop (25.32× the country average).

Demographically, the Harvester (restaurant) audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harvester (restaurant) fan in United States is balanced, around 36.9 years old, with strong Need for Security tendencies and a notable affinity for Wingstop.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harvester (restaurant) profile in United States.

Audience size
276K
in United States
Gender
53.8%♀
46.2% male
Age
36.9
average years
Country rank
#50401
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Harvester (restaurant)

53.8% are female, 46.2% are male, average age 36.9.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Harvester (restaurant) audience in United States
MetricValue
Female53.8%
Male46.2%
Average age36.9
Estimated audience size276,294
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Harvester (restaurant) audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Harvester (restaurant) audience comes from United States.

Worldwide audience distribution share by country for Harvester (restaurant)
CountryShare
United Kingdom58.2%
United States9.4%
France4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harvester (restaurant) audience in United States is strongest.

Fig. 05

Top regions by affinity

Harvester (restaurant) customers by region in United States
#RegionReachAffinity×
01Arizona~50K8.38×
02Kansas~20K7.57×
03Missouri~30K6.13×
04Pennsylvania~10K1.54×
05Arkansas~3K1.32×
06Connecticut~3K1.11×
07Washington, District of Columbia<1K1.10×
08Ohio~9K1.07×
09Idaho~1K1.03×
10Utah~2K1.02×
11Massachusetts~5K1.01×
12Virginia~6K0.97×
13Alabama~4K0.97×
14Delaware<1K0.92×
15Vermont<1K0.88×
16Nevada~2K0.87×
17New York~10K0.86×
18Maine<1K0.86×
19Rhode Island<1K0.85×
20Montana<1K0.84×
21Tennessee~5K0.83×
22South Dakota<1K0.82×
23Washington~4K0.80×
24Iowa~2K0.80×
25California~20K0.79×
26Oregon~2K0.78×
27Florida~10K0.75×
28Indiana~4K0.75×
29Nebraska~1K0.75×
30New Jersey~5K0.74×
31Alaska<1K0.74×
32Colorado~3K0.73×
33Louisiana~2K0.71×
34New Mexico<1K0.71×
35New Hampshire<1K0.71×
36North Dakota<1K0.71×
37Illinois~6K0.64×
38Texas~10K0.62×
39Maryland~3K0.61×
40Oklahoma~2K0.60×
41Hawaii<1K0.60×
42Georgia~5K0.58×
43Minnesota~2K0.58×
44West Virginia<1K0.58×
45Kentucky~2K0.56×
46Michigan~4K0.55×
47Mississippi~1K0.55×
48North Carolina~4K0.54×
49Wisconsin~2K0.54×
50South Carolina~2K0.54×
Fig. 06

Affinity by region

Affinity by region — Harvester (restaurant), United States
0.54×1.00×8.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harvester (restaurant) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harvester (restaurant) audience
#·InterestCategoryAffinity×
01Chopped (TV series)Movies & TV25.66×
02WingstopFood & Beverages25.32×
03LED strip lightHome & Garden22.76×
04Cricket World CupSports19.79×
05Stater Bros.Shopping16.13×
06Buffalo Wild WingsFood & Beverages13.77×
07D&RTechnology & Electronics13.39×
08Taron EgertonMovies & TV13.32×
09Chipotle Mexican GrillFood & Beverages7.43×
10ShrimpFood & Beverages7.29×
11Taco BellFood & Beverages6.16×
12Renewable energyBusiness & Career6.05×
13Sustainable energyHome & Garden5.95×
14Weather forecastingHome & Garden5.90×
15FedExBusiness & Career5.17×
16Solar energyHome & Garden4.42×
17VegetableFood & Beverages4.26×
18Mortgage loansBusiness & Career3.27×
19Popeyes Louisiana KitchenFood & Beverages3.01×
20PinterestInternet & Social Media2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harvester (restaurant) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harvester (restaurant) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.01×
Convenience OrientationPREMIUM2.01×
SustainabilityBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harvester (restaurant) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
MindfulnessBALANCE0.79×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Harvester (restaurant)'s target market in United States?

Harvester (restaurant)'s target market in United States covers an estimated 276,294 people, concentrated in Arizona and Missouri.

02

What is the gender split and age of Harvester (restaurant) customers?

53.8% of the Harvester (restaurant) audience are female, 46.2% are male, with an average age of 36.9 years.

03

Which brands do Harvester (restaurant) fans like most?

Harvester (restaurant) fans show strongest brand affinity for Wingstop (25.32×), Buffalo Wild Wings (13.77×), and Chopped (TV series) (25.66×) over the country average.

04

Where do Harvester (restaurant) fans live in United States?

Harvester (restaurant) fans in United States are most concentrated in Arizona (reach ~50K), Missouri (reach ~30K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Harvester (restaurant) fans also like?

Beyond Harvester (restaurant) itself, the audience over-indexes on Buffalo Wild Wings (13.77×), Chopped (TV series) (25.66×), Taco Bell (6.16×), and Chipotle Mexican Grill (7.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Harvester (restaurant) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Harvester (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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