Diving mask Audience in United States

Diving mask logo

Diving mask has an estimated audience of 1,213,218 people in United States. 43.1% are female, 56.9% are male, average age 43.3. Top regions: Florida, California, Texas. Top brand affinities: Electrolyte, Goop, Voter registration, Hibachi, Wok.

The average Diving mask fan in United States is 43.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Electrolyte, Goop, Voter registration, with strongest over-indexing on Electrolyte (10.31× the country average). Demographically, the Diving mask audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Diving mask fans

Demographic split for Diving mask audience in United States
MetricValue
Female43.1%
Male56.9%
Average age43.3
Estimated audience size1,213,218

Audience persona

The typical Diving mask fan in United States is more male, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Diving mask in United States
RegionReachAffinity
Florida158,7101.93×
California138,3851.04×
Texas68,0060.65×
New York50,7650.75×
Hawaii47,7229.15×
Georgia29,5280.79×
Washington27,1661.12×
North Carolina26,9860.74×
Michigan26,3300.83×
Illinois24,3120.6×
Virginia22,9460.78×
Pennsylvania22,2760.55×
Ohio20,4770.55×
Massachusetts19,6110.82×
Tennessee18,0960.74×
New Jersey17,7570.58×
Colorado16,7270.87×
South Carolina15,8390.87×
Oregon15,7521.13×
Alabama15,7460.93×
Arizona15,0520.61×
Missouri14,7220.75×
Maryland13,1570.63×
Indiana12,8980.58×
Louisiana11,8140.76×
Wisconsin10,9830.6×
Kentucky10,8450.71×
Oklahoma10,7570.8×
Minnesota10,3790.6×
Utah9,1990.85×
Arkansas8,3160.83×
Nevada7,9780.68×
Connecticut7,4310.61×
Idaho6,6761.1×
Kansas6,4470.67×
Iowa6,3400.63×
New Hampshire6,1621.29×
Mississippi6,0400.6×
West Virginia4,7370.84×
Maine4,5591.05×
Montana4,1211.22×
Rhode Island3,9671.03×
New Mexico3,2010.53×
Alaska2,9851.15×
Washington, District of Columbia2,8220.77×
Nebraska2,8160.46×
North Dakota2,7101.09×
South Dakota2,5690.92×
Vermont2,5361.19×
Wyoming2,4201.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diving mask audience
BrandAffinityCategory
Electrolyte10.31×Health
Goop9.96×Internet & Social Media
Voter registration8.71×Politics & Society
Hibachi13.79×Food & Beverages
Wok10.57×Food & Beverages
Vocal harmony7.21×Music & Radio
Israel3.32×Travel & Leisure
Governor of Michigan11.42×Politics & Society
Grinch5.77×Movies & TV
Google Home7.42×Technology & Electronics
headspace10.58×Health
Cherish (group)11.8×Music & Radio
Grace Slick9.38×Music & Radio
Product design1.99×Business & Career
Kendra Scott2.9×Fashion & Accessoires
Fairy godmother6.84×Literature
Stamp collecting4.29×Home & Garden
Kikar HaShabbat14.72×News
Hipster8.34×Politics & Society
El Paso County, Colorado10.93×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diving mask audience
TraitClusterScore
Community OrientationOPEN2.88
Risk AppetiteTHRILL2.84
Pet OwnershipJOY2.13
TravellingTHRILL1.74
Luxury OrientationPREMIUM1.7
SustainabilityBALANCE1.67

Worldwide distribution

Worldwide audience distribution share by country for Diving mask
CountryShare
United States39.1%
United Kingdom4.7%
Italy4.6%

See Diving mask audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Diving mask have in United States?

Diving mask has an estimated audience of 1,213,218 people in United States, concentrated in Florida and California.

What is the gender split and age of Diving mask fans?

43.1% of Diving mask fans are female, 56.9% are male, with an average age of 43.3 years.

Which brands do Diving mask fans like most?

Diving mask fans show strongest brand affinity for Electrolyte (10.31×), Goop (9.96×), and Voter registration (8.71×) over the country average.

Where do Diving mask fans live in United States?

Diving mask fans in United States are most concentrated in Florida (reach 158,710), California (reach 138,385), and Texas (reach 68,006). These three regions account for the largest share of the active audience.

What other brands do Diving mask fans also like?

Beyond Diving mask itself, the audience over-indexes on Goop (9.96×), Voter registration (8.71×), Hibachi (13.79×), and Wok (10.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diving mask. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.