Rascasse Audience Intelligence

Diving mask Audience in United States

A data profile of the people who buy, follow and care about Diving mask in United States — modelled from more than twelve digital signal sources. Diving mask has an estimated audience of 1,213,218 people in United States.

#8034among Topic in United States#1907in Sports

The average Diving mask fan in United States is 43.3 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Wetsuit, Snorkeling, Renewable energy, with strongest over-indexing on Wetsuit (43.96× the country average).

Demographically, the Diving mask audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diving mask fan in United States is more male, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Wetsuit.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diving mask profile in United States.

Audience size
1.2M
in United States
Gender
43.1%♀
56.9% male
Age
43.3
average years
Country rank
#20719
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diving mask fans

43.1% are female, 56.9% are male, average age 43.3.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Diving mask audience in United States
MetricValue
Female43.1%
Male56.9%
Average age43.3
Estimated audience size1,213,218
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Diving mask audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4925%
50+28%
Fig. 04

Worldwide distribution

39.1%

of the worldwide Diving mask audience comes from United States.

Worldwide audience distribution share by country for Diving mask
CountryShare
United States39.1%
United Kingdom4.7%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diving mask audience in United States is strongest.

Fig. 05

Top regions by affinity

Diving mask fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K6.77×
02Florida~100K1.74×
03Washington~30K1.10×
04Alaska~3K1.10×
05Oregon~20K1.09×
06New Hampshire~5K1.07×
07Maine~5K1.07×
08California~100K1.04×
09Idaho~6K1.03×
10Montana~3K1.02×
11Vermont~2K1.00×
12Alabama~20K0.99×
13Rhode Island~4K0.99×
14North Dakota~2K0.99×
15Utah~10K0.98×
16Colorado~20K0.97×
17West Virginia~5K0.97×
18Arkansas~10K0.96×
19South Dakota~3K0.96×
20Delaware~3K0.92×
21Mississippi~9K0.91×
22South Carolina~20K0.90×
23Oklahoma~10K0.90×
24Nebraska~5K0.90×
25Kentucky~10K0.89×
26Kansas~9K0.89×
27Washington, District of Columbia~3K0.89×
28Virginia~30K0.88×
29Louisiana~10K0.88×
30Massachusetts~20K0.87×
31New Mexico~5K0.87×
32Georgia~30K0.86×
33North Carolina~30K0.86×
34Michigan~30K0.86×
35Tennessee~20K0.86×
36Connecticut~10K0.86×
37Iowa~9K0.85×
38Nevada~10K0.84×
39Missouri~20K0.83×
40Wisconsin~20K0.83×
41New York~50K0.80×
42Maryland~20K0.80×
43Minnesota~10K0.79×
44Illinois~30K0.78×
45Arizona~20K0.77×
46Ohio~30K0.76×
47New Jersey~20K0.76×
48Indiana~20K0.76×
49Texas~80K0.75×
50Pennsylvania~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Diving mask, United States
0.73×1.00×6.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diving mask audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diving mask audience
#·InterestCategoryAffinity×
01WetsuitSports43.96×
02Drone racingSports24.60×
03Cultural tourismTravel & Leisure20.00×
04SnorkelingSports18.83×
05BodrumTravel & Leisure12.94×
06Air FranceTravel & Leisure7.98×
07Playa del CarmenTravel & Leisure6.85×
08MotorboatCars & Mobility5.90×
09BirdwatchingPets & Animals5.73×
10Renewable energyBusiness & Career5.36×
11Sustainable energyHome & Garden4.94×
12Weather forecastingHome & Garden4.25×
13Solar energyHome & Garden4.22×
14FedExBusiness & Career4.08×
15Discount TireShopping2.79×
16Hardware storeHome & Garden2.69×
17Mortgage loansBusiness & Career2.20×
18AirbnbTravel & Leisure1.92×
19GolfSports1.76×
20PinterestInternet & Social Media1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diving mask audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diving mask audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.96×
Risk AppetiteTHRILL2.51×
PatriotismCONSERVATISM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diving mask audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.79×
CreativityOPEN0.85×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diving mask have in United States?

Diving mask has an estimated audience of 1,213,218 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Diving mask fans?

43.1% of Diving mask fans are female, 56.9% are male, with an average age of 43.3 years.

03

Which brands do Diving mask fans like most?

Diving mask fans show strongest brand affinity for Wetsuit (43.96×), Snorkeling (18.83×), and Renewable energy (5.36×) over the country average.

04

Where do Diving mask fans live in United States?

Diving mask fans in United States are most concentrated in Florida (reach ~100K), California (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Diving mask fans also like?

Beyond Diving mask itself, the audience over-indexes on Snorkeling (18.83×), Renewable energy (5.36×), FedEx (4.08×), and Solar energy (4.22×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Diving mask. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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