A data profile of the people who buy, follow and care about Finswimming in United States — modelled from more than twelve digital signal sources. Finswimming has an estimated audience of 2,238,172 people in United States.
The average Finswimming fan in United States is 43.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Apache (rapper), Wetsuit, Snorkeling, with strongest over-indexing on Apache (rapper) (194.81× the country average).
Demographically, the Finswimming audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Finswimming fan in United States is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Apache (rapper).
The key figures that characterise the Finswimming profile in United States.
45.6% are female, 54.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 43.7 |
| Estimated audience size | 2,238,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Finswimming audience comes from United States.
| Country | Share |
|---|---|
| United States | 40.1% |
| Italy | 5.5% |
| United Kingdom | 5.4% |
Where the Finswimming audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Dakota | ~6K | 1.38× | |
| 02 | Maine | ~10K | 1.22× | |
| 03 | Hawaii | ~10K | 1.21× | |
| 04 | Delaware | ~7K | 1.19× | |
| 05 | Washington, District of Columbia | ~8K | 1.18× | |
| 06 | West Virginia | ~10K | 1.14× | |
| 07 | Idaho | ~10K | 1.13× | |
| 08 | New Hampshire | ~10K | 1.13× | |
| 09 | Kansas | ~20K | 1.12× | |
| 10 | New Mexico | ~10K | 1.11× | |
| 11 | Montana | ~7K | 1.06× | |
| 12 | South Dakota | ~5K | 1.05× | |
| 13 | Rhode Island | ~7K | 1.04× | |
| 14 | Nevada | ~20K | 1.03× | |
| 15 | Arkansas | ~20K | 1.03× | |
| 16 | Alaska | ~5K | 1.01× | |
| 17 | Vermont | ~4K | 1.01× | |
| 18 | Utah | ~20K | 1.00× | |
| 19 | Iowa | ~20K | 1.00× | |
| 20 | Louisiana | ~30K | 0.99× | |
| 21 | Connecticut | ~20K | 0.99× | |
| 22 | Mississippi | ~20K | 0.99× | |
| 23 | Nebraska | ~10K | 0.99× | |
| 24 | Alabama | ~30K | 0.98× | |
| 25 | Kentucky | ~30K | 0.98× | |
| 26 | Oregon | ~30K | 0.98× | |
| 27 | Oklahoma | ~20K | 0.98× | |
| 28 | South Carolina | ~30K | 0.95× | |
| 29 | Indiana | ~40K | 0.94× | |
| 30 | Maryland | ~40K | 0.94× | |
| 31 | Missouri | ~30K | 0.94× | |
| 32 | Wisconsin | ~30K | 0.94× | |
| 33 | Tennessee | ~40K | 0.93× | |
| 34 | Minnesota | ~30K | 0.93× | |
| 35 | Colorado | ~30K | 0.92× | |
| 36 | Arizona | ~40K | 0.91× | |
| 37 | Washington | ~40K | 0.91× | |
| 38 | Massachusetts | ~40K | 0.90× | |
| 39 | Michigan | ~50K | 0.89× | |
| 40 | Virginia | ~50K | 0.89× | |
| 41 | Georgia | ~60K | 0.88× | |
| 42 | North Carolina | ~60K | 0.88× | |
| 43 | New Jersey | ~50K | 0.88× | |
| 44 | Ohio | ~60K | 0.87× | |
| 45 | Pennsylvania | ~60K | 0.86× | |
| 46 | Illinois | ~60K | 0.85× | |
| 47 | New York | ~100K | 0.79× | |
| 48 | Florida | ~100K | 0.78× | |
| 49 | Texas | ~100K | 0.75× | |
| 50 | California | ~200K | 0.69× |
The strongest cross-interests of the Finswimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apache (rapper) | Music & Radio | 194.81× | ||
| 02 | Wetsuit | Sports | 70.80× | ||
| 03 | Katharine McPhee | Movies & TV | 20.00× | ||
| 04 | Cultural tourism | Travel & Leisure | 20.00× | ||
| 05 | Snorkeling | Sports | 13.43× | ||
| 06 | International education | Business & Career | 11.71× | ||
| 07 | Allison Janney | Movies & TV | 11.18× | ||
| 08 | Motorboat | Cars & Mobility | 7.87× | ||
| 09 | Sustainable energy | Home & Garden | 7.41× | ||
| 10 | Playa del Carmen | Travel & Leisure | 6.94× | ||
| 11 | Diving | Sports | 6.64× | ||
| 12 | Renewable energy | Business & Career | 6.60× | ||
| 13 | Birdwatching | Pets & Animals | 5.60× | ||
| 14 | Weather forecasting | Home & Garden | 5.03× | ||
| 15 | Scuba diving | Travel & Leisure | 4.92× | ||
| 16 | FedEx | Business & Career | 3.75× | ||
| 17 | First class travel | Travel & Leisure | 3.70× | ||
| 18 | Solar energy | Home & Garden | 3.48× | ||
| 19 | Mortgage loans | Business & Career | 2.34× | ||
| 20 | Airbnb | Travel & Leisure | 2.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 6.47× | |
| Risk Appetite | THRILL | 2.77× | |
| Sustainability | BALANCE | 2.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.75× | |
| Design Affinity | PREMIUM | 0.88× |
Finswimming has an estimated audience of 2,238,172 people in United States, concentrated in California and Texas.
45.6% of Finswimming fans are female, 54.4% are male, with an average age of 43.7 years.
Finswimming fans show strongest brand affinity for Apache (rapper) (194.81×), Wetsuit (70.8×), and Snorkeling (13.43×) over the country average.
Finswimming fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Finswimming itself, the audience over-indexes on Wetsuit (70.8×), Snorkeling (13.43×), Sustainable energy (7.41×), and Renewable energy (6.6×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Finswimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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