Kite Audience in Germany
Kite has an estimated audience of 368,827 people in Germany. 53.0% are female, 47.0% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lily James, Gazebo, Joint venture, Tagesschau, Motorboat.
The average Kite fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lily James, Gazebo, Joint venture, with strongest over-indexing on Lily James (17.52× the country average). Demographically, the Kite audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Kite fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 40.3 |
| Estimated audience size | 368,827 |
Audience persona
The typical Kite fan in Germany is balanced, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Lily James.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,475 | 1.05× |
| Bayern | 57,259 | 0.97× |
| Baden-Württemberg | 50,468 | 1× |
| Niedersachsen | 38,435 | 1.07× |
| Hessen | 23,446 | 0.83× |
| Sachsen | 20,850 | 1.15× |
| Rheinland-Pfalz | 17,572 | 0.95× |
| Berlin | 14,944 | 0.91× |
| Schleswig-Holstein | 14,442 | 1.09× |
| Brandenburg | 12,633 | 1.1× |
| Thüringen | 9,806 | 1.04× |
| Sachsen-Anhalt | 8,998 | 0.94× |
| Hamburg | 8,183 | 0.98× |
| Mecklenburg-Vorpommern | 7,174 | 1.02× |
| Saarland | 4,228 | 0.93× |
| Bremen | 3,009 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lily James | 17.52× | Movies & TV |
| Gazebo | 35.56× | Home & Garden |
| Joint venture | 20.23× | Business & Career |
| Tagesschau | 2.6× | Movies & TV |
| Motorboat | 8.46× | Cars & Mobility |
| Standup paddleboarding | 6.92× | Sports |
| Satire | 4.87× | Literature |
| America's Cup | 30.3× | Sports |
| Windsurfing | 4.96× | Sports |
| German television comedy | 5.19× | Movies & TV |
| Baby-led weaning | 10.95× | Technology & Electronics |
| Pets | 1.58× | Pets & Animals |
| Spiegel Online | 1.71× | News |
| Transfermarkt | 2.21× | Sports |
| Picture book | 3.3× | Literature |
| Kitesurfing | 6.82× | Sports |
| Automobiles | 1.59× | Cars & Mobility |
| Maine Coon | 3.49× | Pets & Animals |
| House music | 2.19× | Music & Radio |
| Ski mountaineering | 3.97× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.52 |
| Sports Activity | POWER | 1.39 |
| Travelling | THRILL | 1.34 |
| Pet Ownership | JOY | 1.3 |
| Creativity | OPEN | 1.29 |
| DIY Mentality | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| South Korea | 6.4% |
| Italy | 5.6% |
See Kite audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kite have in Germany?
Kite has an estimated audience of 368,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kite fans?
53.0% of Kite fans are female, 47.0% are male, with an average age of 40.3 years.
Which brands do Kite fans like most?
Kite fans show strongest brand affinity for Lily James (17.52×), Gazebo (35.56×), and Joint venture (20.23×) over the country average.
Where do Kite fans live in Germany?
Kite fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,475), Bayern (reach 57,259), and Baden-Württemberg (reach 50,468). These three regions account for the largest share of the active audience.
What other brands do Kite fans also like?
Beyond Kite itself, the audience over-indexes on Gazebo (35.56×), Joint venture (20.23×), Tagesschau (2.6×), and Motorboat (8.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.