Rascasse Audience Intelligence

Kite Audience in Germany

A data profile of the people who buy, follow and care about Kite in Germany — modelled from more than twelve digital signal sources. Kite has an estimated audience of 368,827 people in Germany.

#5529among Topic in Germany#1188in Sports

The average Kite fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motorboat, Joint venture, Lily James, with strongest over-indexing on Motorboat (12.35× the country average).

Demographically, the Kite audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kite fan in Germany is balanced, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for Motorboat.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kite profile in Germany.

Audience size
369K
in Germany
Gender
53.0%♀
47.0% male
Age
40.3
average years
Country rank
#14958
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kite fans

53.0% are female, 47.0% are male, average age 40.3.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Kite audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age40.3
Estimated audience size368,827
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Kite audience in Germany
Age bracketShare%
16-1911%
20-2920%
30-3928%
40-4924%
50+16%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Kite audience comes from Germany.

Worldwide audience distribution share by country for Kite
CountryShare
United States15.9%
South Korea6.3%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kite audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kite fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~10K1.10×
02Sachsen~20K1.08×
03Niedersachsen~40K1.07×
04Bayern~60K1.05×
05Baden-Württemberg~50K1.05×
06Brandenburg~10K1.05×
07Nordrhein-Westfalen~80K1.03×
08Hamburg~8K1.01×
09Mecklenburg-Vorpommern~7K1.01×
10Bremen~3K1.01×
11Thüringen~9K1.00×
12Saarland~4K0.98×
13Rheinland-Pfalz~20K0.97×
14Berlin~20K0.96×
15Sachsen-Anhalt~9K0.93×
16Hessen~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Kite, Germany
0.87×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kite audience
#·InterestCategoryAffinity×
01America's CupSports34.21×
02Joint ventureBusiness & Career24.80×
03Japan national football teamSports22.71×
04GazeboHome & Garden18.91×
05Lily JamesMovies & TV14.66×
06MotorboatCars & Mobility12.35×
07Boat showTravel & Leisure11.20×
08Joey KingMovies & TV9.12×
09Rosie Huntington-WhiteleyFashion & Accessoires8.68×
10KitesurfingSports7.08×
11Standup paddleboardingSports7.03×
12Sam NeillMovies & TV6.78×
13SailingSports4.79×
14Non-alcoholic beverageFood & Beverages4.63×
15WindsurfingSports4.39×
16Ski mountaineeringSports3.65×
17Picture bookLiterature3.14×
18TagesschauMovies & TV2.18×
19Müller (company)Food & Beverages1.72×
20Google MapsInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kite audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.90×
TravellingTHRILL1.51×
Convenience OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kite audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
Social Media UsageJOY0.89×
IndulgenceJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kite have in Germany?

Kite has an estimated audience of 368,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kite fans?

53.0% of Kite fans are female, 47.0% are male, with an average age of 40.3 years.

03

Which brands do Kite fans like most?

Kite fans show strongest brand affinity for Motorboat (12.35×), Joint venture (24.8×), and Lily James (14.66×) over the country average.

04

Where do Kite fans live in Germany?

Kite fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kite fans also like?

Beyond Kite itself, the audience over-indexes on Joint venture (24.8×), Lily James (14.66×), America's Cup (34.21×), and Standup paddleboarding (7.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Kite audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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