Rascasse Audience Intelligence

Vestas Target Market in United States

A data profile of the people who buy, follow and care about Vestas in United States — modelled from more than twelve digital signal sources. Vestas has an estimated audience of 461,814 people in United States.

#3947among Brand in United States#2369in Business & Career

The average Vestas fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Colorado.

Top brand affinities include SailGP, America's Cup, Renewable energy, with strongest over-indexing on SailGP (52.21× the country average).

Demographically, the Vestas audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vestas fan in United States is more male, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for SailGP.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vestas profile in United States.

Audience size
462K
in United States
Gender
32.6%♀
67.4% male
Age
42.4
average years
Country rank
#38376
Brand in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vestas

32.6% are female, 67.4% are male, average age 42.4.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Vestas audience in United States
MetricValue
Female32.6%
Male67.4%
Average age42.4
Estimated audience size461,814
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Vestas audience in United States
Age bracketShare%
16-198%
20-2919%
30-3924%
40-4926%
50+22%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Vestas audience comes from United States.

Worldwide audience distribution share by country for Vestas
CountryShare
United States20.6%
Finland16.1%
Germany11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vestas audience in United States is strongest.

Fig. 05

Top regions by affinity

Vestas customers by region in United States
#RegionReachAffinity×
01Maine~10K8.17×
02Colorado~20K3.75×
03California~100K2.87×
04Iowa~9K2.82×
05Oregon~10K2.07×
06Nevada~8K1.92×
07Texas~60K1.59×
08Oklahoma~5K1.12×
09Washington, District of Columbia~1K1.08×
10Wyoming<1K1.06×
11North Dakota<1K1.04×
12New York~20K1.00×
13Massachusetts~8K0.95×
14Minnesota~6K0.95×
15Nebraska~2K0.92×
16New Jersey~9K0.90×
17Arkansas~3K0.89×
18Washington~7K0.88×
19Maryland~6K0.86×
20Rhode Island~1K0.86×
21New Mexico~2K0.85×
22Kansas~3K0.84×
23South Dakota<1K0.82×
24New Hampshire~1K0.80×
25Connecticut~3K0.78×
26Wisconsin~5K0.76×
27Montana<1K0.73×
28Arizona~6K0.72×
29Alaska<1K0.72×
30Missouri~5K0.70×
31Idaho~1K0.67×
32Illinois~9K0.64×
33Virginia~6K0.64×
34Indiana~5K0.63×
35West Virginia~1K0.62×
36Utah~2K0.61×
37Delaware<1K0.61×
38Georgia~8K0.60×
39Alabama~3K0.60×
40Louisiana~3K0.58×
41Hawaii~1K0.58×
42Florida~20K0.57×
43Pennsylvania~8K0.56×
44North Carolina~7K0.56×
45Michigan~6K0.56×
46Tennessee~5K0.55×
47Mississippi~2K0.54×
48South Carolina~3K0.53×
49Kentucky~3K0.53×
50Ohio~6K0.50×
Fig. 06

Affinity by region

Affinity by region — Vestas, United States
0.50×1.00×8.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vestas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vestas audience
#·InterestCategoryAffinity×
01SailGPSports52.21×
02America's CupSports46.70×
03Glade (brand)Home & Garden20.00×
04Renewable energyBusiness & Career4.70×
05LinkedInInternet & Social Media4.42×
06Weather forecastingHome & Garden3.84×
07Solar energyHome & Garden3.82×
08Discount TireShopping3.56×
09Rail transportTravel & Leisure3.41×
10FedExBusiness & Career3.03×
11BankingBusiness & Career1.95×
12EnergyHome & Garden1.92×
13InsuranceBusiness & Career1.89×
14EBayShopping1.77×
15Home improvementHome & Garden1.70×
16Alcoholic beveragesFood & Beverages1.69×
17SmartphonesTechnology & Electronics1.67×
18Donald TrumpPolitics & Society1.58×
19WalmartShopping1.57×
20CookingFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vestas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vestas audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.88×
Need for SecurityCONSERVATISM1.76×
PatriotismCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vestas audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Healthy LifestyleBALANCE0.83×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vestas's target market in United States?

Vestas's target market in United States covers an estimated 461,814 people, concentrated in California and Texas.

02

What is the gender split and age of Vestas customers?

32.6% of the Vestas audience are female, 67.4% are male, with an average age of 42.4 years.

03

Which brands do Vestas fans like most?

Vestas fans show strongest brand affinity for SailGP (52.21×), America's Cup (46.7×), and Renewable energy (4.7×) over the country average.

04

Where do Vestas fans live in United States?

Vestas fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Colorado (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Vestas fans also like?

Beyond Vestas itself, the audience over-indexes on America's Cup (46.7×), Renewable energy (4.7×), Solar energy (3.82×), and Discount Tire (3.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Vestas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vestas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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