Yachting World Audience in United States

Yachting World logo

Yachting World has an estimated audience of 789,186 people in United States. 27.3% are female, 72.7% are male, average age 43.7. Top regions: Florida, California, New York. Top brand affinities: Electrolyte, Embroidery Library, Vocal harmony, Governor of Michigan, Hipster.

The average Yachting World fan in United States is 43.7 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Electrolyte, Embroidery Library, Vocal harmony, with strongest over-indexing on Electrolyte (11.46× the country average). Demographically, the Yachting World audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of Yachting World fans

Demographic split for Yachting World audience in United States
MetricValue
Female27.3%
Male72.7%
Average age43.7
Estimated audience size789,186

Audience persona

The typical Yachting World fan in United States is more male, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Yachting World in United States
RegionReachAffinity
Florida116,8032.19×
California70,0490.81×
New York38,6770.88×
Texas34,8990.51×
Washington31,0821.96×
Massachusetts30,4761.96×
Michigan24,0761.17×
Maryland22,8801.69×
North Carolina21,0380.89×
New Jersey20,9971.05×
Virginia19,1020.99×
Connecticut17,3372.19×
Georgia17,0160.7×
Pennsylvania16,1110.61×
South Carolina15,7371.33×
Illinois15,5220.59×
Ohio15,3540.63×
Tennessee11,2110.71×
Rhode Island10,3594.12×
Oregon10,2831.14×
Louisiana9,5910.94×
Arizona9,5770.59×
Wisconsin9,5450.8×
Colorado9,4950.76×
Alabama9,4680.86×
Maine8,1542.88×
Minnesota7,3020.65×
Indiana6,4820.45×
Missouri5,3120.42×
Mississippi4,9030.75×
Kentucky4,6810.47×
New Hampshire4,4471.43×
Hawaii4,1661.23×
Nevada3,8320.5×
Oklahoma3,6210.41×
Alaska3,5682.11×
Utah3,3370.47×
Idaho3,3020.83×
Arkansas2,7590.42×
Vermont2,6921.94×
Kansas2,3060.37×
Washington, District of Columbia2,1860.92×
Montana2,1130.96×
Iowa1,8930.29×
Delaware1,8750.86×
New Mexico1,5160.38×
West Virginia1,2140.33×
Nebraska1,0890.28×
South Dakota9270.51×
North Dakota7900.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yachting World audience
BrandAffinityCategory
Electrolyte11.46×Health
Embroidery Library30.5×Home & Garden
Vocal harmony8.7×Music & Radio
Governor of Michigan14.14×Politics & Society
Hipster14.34×Politics & Society
Wok9.47×Food & Beverages
Guayas Province45.44×Travel & Leisure
Hibachi10.18×Food & Beverages
Fairy godmother9.64×Literature
Historic site5.1×Arts & Culture
Grinch4.68×Movies & TV
Kikar HaShabbat18.84×News
Cherish (group)12.03×Music & Radio
Goop5.86×Internet & Social Media
La Jolla9.56×Travel & Leisure
UK garage5×Music & Radio
Google Home5.83×Technology & Electronics
TV Fanatic9.44×Movies & TV
Business English4.99×Business & Career
El Paso County, Colorado11.15×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yachting World audience
TraitClusterScore
Quality AwarenessPREMIUM4.17
Luxury OrientationPREMIUM4.11
Risk AppetiteTHRILL3.11
TravellingTHRILL2.87
Design AffinityPREMIUM2.68
Family OrientationCONSERVATISM2.46

Worldwide distribution

Worldwide audience distribution share by country for Yachting World
CountryShare
United States49.8%
United Kingdom13.8%
France8.7%

See Yachting World audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Yachting World have in United States?

Yachting World has an estimated audience of 789,186 people in United States, concentrated in Florida and California.

What is the gender split and age of Yachting World fans?

27.3% of Yachting World fans are female, 72.7% are male, with an average age of 43.7 years.

Which brands do Yachting World fans like most?

Yachting World fans show strongest brand affinity for Electrolyte (11.46×), Embroidery Library (30.5×), and Vocal harmony (8.7×) over the country average.

Where do Yachting World fans live in United States?

Yachting World fans in United States are most concentrated in Florida (reach 116,803), California (reach 70,049), and New York (reach 38,677). These three regions account for the largest share of the active audience.

What other brands do Yachting World fans also like?

Beyond Yachting World itself, the audience over-indexes on Embroidery Library (30.5×), Vocal harmony (8.7×), Governor of Michigan (14.14×), and Hipster (14.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yachting World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.