Rascasse Audience Intelligence

Yachting World Audience Demographics in United States

Yachting World has an estimated audience of 791K people in United States.

#906among websites & media in United States
#2115in Travel & Leisure

The average Yachting World fan in United States is 44.5 years old, more male, and lives primarily in Florida.

Most fans live in Florida, California, New York.

Top affinities include America's Cup, SailGP, Hurghada, with strongest over-indexing on America's Cup (76.07× the country average).

Demographically, the Yachting World audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

The typical Yachting World fan in United States is more male, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for America's Cup.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
791K
in United States
Gender
27.3%♀
72.7% male
Age
44.5
average years
Country rank
#28638
among all objects in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Yachting World

27.3% are female, 72.7% are male, average age 44.5.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Yachting World audience in United States
MetricValue
Female27.3%
Male72.7%
Average age44.5
Estimated audience size791K
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Yachting World audience in United States
Age bracketShare%
16-2415%
25-3413%
35-4416%
45-5422%
55+34%
Fig. 04

Worldwide distribution

47.8%

of the worldwide Yachting World audience comes from United States.

Worldwide audience distribution share by country for Yachting World
CountryShare
United States47.8%
United Kingdom13.2%
France8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Yachting World fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~9K3.38×
02Maine~8K2.55×
03Florida~100K2.06×
04Connecticut~20K1.95×
05Washington~30K1.89×
06Massachusetts~30K1.78×
07Alaska~3K1.72×
08Maryland~20K1.53×
09Vermont~2K1.47×
10New Hampshire~4K1.34×
11South Carolina~20K1.20×
12Montana~3K1.09×
13Michigan~30K1.08×
14Oregon~10K1.08×
15Hawaii~4K1.05×
16Delaware~2K1.05×
17New Jersey~20K0.98×
18Idaho~4K0.97×
19Virginia~20K0.95×
20Louisiana~10K0.93×
21Washington, District of Columbia~1K0.92×
22North Carolina~20K0.90×
23North Dakota~2K0.90×
24Alabama~10K0.89×
25South Dakota~2K0.89×
26Colorado~10K0.87×
27Mississippi~6K0.86×
28New York~40K0.85×
29West Virginia~4K0.83×
30Nebraska~4K0.81×
31California~70K0.80×
32Wisconsin~10K0.80×
33New Mexico~4K0.80×
34Tennessee~10K0.77×
35Arkansas~5K0.76×
36Minnesota~10K0.75×
37Kansas~5K0.74×
38Iowa~5K0.73×
39Georgia~20K0.71×
40Oklahoma~7K0.71×
41Arizona~10K0.70×
42Kentucky~7K0.70×
43Utah~5K0.70×
44Nevada~5K0.70×
45Ohio~20K0.66×
46Pennsylvania~20K0.64×
47Illinois~20K0.63×
48Missouri~9K0.63×
49Indiana~10K0.62×
50Texas~30K0.54×
Fig. 06

Affinity by region

Affinity by region — Yachting World, United States
0.54×1.00×3.38×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Yachting World audience vs. the country average
#·InterestCategoryAffinity×
01America's CupSports76.07×
02SailGPSports61.54×
03HurghadaTravel & Leisure41.29×
04MotorboatCars & Mobility34.62×
05Boat showTravel & Leisure29.46×
06Shangri-LaTravel & Leisure18.75×
07BodrumTravel & Leisure15.87×
08Weber GrillsHome & Garden13.82×
09Personal water craftCars & Mobility10.77×
10Truck camperCars & Mobility9.79×
11CarcareCars & Mobility8.91×
12HyattTravel & Leisure8.18×
13Family carCars & Mobility7.84×
14Antique carCars & Mobility6.28×
15High-net-worth individualBusiness & Career5.82×
16AnglingSports5.36×
17Extreme sportSports3.64×
18Tesla MotorsCars & Mobility3.51×
19InnovationBusiness & Career3.31×
20Hardware storeHome & Garden3.17×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Yachting World audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Yachting World audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.50×
Risk AppetiteTHRILL3.09×
Luxury OrientationPREMIUM2.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Yachting World audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
Price SensitivityPREMIUM0.73×
CreativityOPEN0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Travel & Leisure audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Yachting World over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/yachting-world-119621” · Methodology