Rascasse Audience Intelligence

Yachting World Audience in United States

A data profile of the people who buy, follow and care about Yachting World in United States — modelled from more than twelve digital signal sources. Yachting World has an estimated audience of 788,455 people in United States.

#878among Website / Newspaper / Magazine in United States#2104in Travel & Leisure

The average Yachting World fan in United States is 43.7 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Motorboat, Boat show, SailGP, with strongest over-indexing on Motorboat (34.62× the country average).

Demographically, the Yachting World audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yachting World fan in United States is more male, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Motorboat.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yachting World profile in United States.

Audience size
788K
in United States
Gender
27.3%♀
72.7% male
Age
43.7
average years
Country rank
#27727
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Yachting World

27.3% are female, 72.7% are male, average age 43.7.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Yachting World audience in United States
MetricValue
Female27.3%
Male72.7%
Average age43.7
Estimated audience size788,455
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Yachting World audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3916%
40-4922%
50+34%
Fig. 04

Worldwide distribution

49.7%

of the worldwide Yachting World audience comes from United States.

Worldwide audience distribution share by country for Yachting World
CountryShare
United States49.7%
United Kingdom13.7%
France8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yachting World audience in United States is strongest.

Fig. 05

Top regions by affinity

Yachting World fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~8K3.38×
02Maine~7K2.55×
03Florida~100K2.06×
04Connecticut~20K1.95×
05Washington~30K1.89×
06Massachusetts~30K1.78×
07Alaska~3K1.72×
08Maryland~20K1.53×
09Vermont~2K1.47×
10New Hampshire~4K1.34×
11South Carolina~10K1.20×
12Montana~2K1.09×
13Michigan~20K1.08×
14Oregon~10K1.08×
15Hawaii~4K1.05×
16Delaware~2K1.05×
17New Jersey~20K0.98×
18Idaho~4K0.97×
19Virginia~20K0.95×
20Louisiana~9K0.93×
21Washington, District of Columbia~2K0.92×
22North Carolina~20K0.90×
23North Dakota~1K0.90×
24Alabama~10K0.89×
25South Dakota~2K0.89×
26Colorado~10K0.87×
27Mississippi~6K0.86×
28New York~40K0.85×
29West Virginia~3K0.83×
30Nebraska~3K0.81×
31California~70K0.80×
32Wisconsin~10K0.80×
33New Mexico~3K0.80×
34Tennessee~10K0.77×
35Arkansas~5K0.76×
36Minnesota~8K0.75×
37Kansas~5K0.74×
38Iowa~5K0.73×
39Georgia~20K0.71×
40Oklahoma~6K0.71×
41Arizona~10K0.70×
42Kentucky~7K0.70×
43Nevada~5K0.70×
44Utah~5K0.70×
45Ohio~20K0.66×
46Pennsylvania~20K0.64×
47Illinois~20K0.63×
48Missouri~8K0.63×
49Indiana~9K0.62×
50Texas~40K0.54×
Fig. 06

Affinity by region

Affinity by region — Yachting World, United States
0.54×1.00×3.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yachting World audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yachting World audience
#·InterestCategoryAffinity×
01America's CupSports76.07×
02SailGPSports61.54×
03MotorboatCars & Mobility34.62×
04Boat showTravel & Leisure29.46×
05Shangri-LaTravel & Leisure18.75×
06BodrumTravel & Leisure15.87×
07Weber GrillsHome & Garden13.82×
08Personal water craftCars & Mobility10.77×
09United States national football teamSports10.32×
10Truck camperCars & Mobility9.79×
11CarcareCars & Mobility8.91×
12HyattTravel & Leisure8.18×
13Family carCars & Mobility7.84×
14Antique carCars & Mobility6.28×
15High-net-worth individualBusiness & Career5.82×
16AnglingSports5.36×
17Extreme sportSports3.64×
18InnovationBusiness & Career3.31×
19Hardware storeHome & Garden3.17×
20Planet FitnessSports2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yachting World audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yachting World audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.50×
Risk AppetiteTHRILL3.09×
Luxury OrientationPREMIUM2.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yachting World audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
Price SensitivityPREMIUM0.73×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yachting World have in United States?

Yachting World has an estimated audience of 788,455 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Yachting World fans?

27.3% of Yachting World fans are female, 72.7% are male, with an average age of 43.7 years.

03

Which brands do Yachting World fans like most?

Yachting World fans show strongest brand affinity for Motorboat (34.62×), Boat show (29.46×), and SailGP (61.54×) over the country average.

04

Where do Yachting World fans live in United States?

Yachting World fans in United States are most concentrated in Florida (reach ~100K), California (reach ~70K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Yachting World fans also like?

Beyond Yachting World itself, the audience over-indexes on Boat show (29.46×), SailGP (61.54×), America's Cup (76.07×), and Personal water craft (10.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Yachting World audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yachting World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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