Sailing Audience in Germany
Sailing has an estimated audience of 1,665,926 people in Germany. 37.6% are female, 62.4% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Luxury yacht, Tagesschau, Holstein Kiel, Motorboat, Pets.
The average Sailing fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Luxury yacht, Tagesschau, Holstein Kiel, with strongest over-indexing on Luxury yacht (6.55× the country average). Demographically, the Sailing audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Sailing fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 39.1 |
| Estimated audience size | 1,665,926 |
Audience persona
The typical Sailing fan in Germany is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Luxury yacht.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 351,248 | 0.96× |
| Bayern | 271,652 | 1.01× |
| Baden-Württemberg | 231,313 | 1.02× |
| Hessen | 156,524 | 1.23× |
| Niedersachsen | 146,240 | 0.9× |
| Berlin | 92,764 | 1.25× |
| Rheinland-Pfalz | 80,170 | 0.96× |
| Sachsen | 67,575 | 0.83× |
| Schleswig-Holstein | 63,474 | 1.06× |
| Hamburg | 49,189 | 1.31× |
| Brandenburg | 41,398 | 0.8× |
| Thüringen | 31,537 | 0.74× |
| Sachsen-Anhalt | 30,757 | 0.71× |
| Mecklenburg-Vorpommern | 27,912 | 0.88× |
| Bremen | 22,355 | 1.57× |
| Saarland | 18,118 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luxury yacht | 6.55× | Travel & Leisure |
| Tagesschau | 2.32× | Movies & TV |
| Holstein Kiel | 6.27× | Sports |
| Motorboat | 6.56× | Cars & Mobility |
| Pets | 1.75× | Pets & Animals |
| Real property | 4.38× | Home & Garden |
| Transfermarkt | 2.53× | Sports |
| Automobiles | 1.77× | Cars & Mobility |
| Spiegel Online | 1.75× | News |
| Drop shipping | 2.4× | Shopping |
| Western Union | 3.05× | Business & Career |
| Motorhome | 3.28× | Cars & Mobility |
| Airbnb | 1.73× | Travel & Leisure |
| Sailboat | 9.13× | Travel & Leisure |
| Saturn (store) | 2.33× | Shopping |
| Alpine skiing | 2.16× | Sports |
| Satire | 2.76× | Literature |
| Felix Baumgartner | 2.88× | Sports |
| Snorkeling | 3.98× | Sports |
| Renovation | 1.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.89 |
| Quality Awareness | PREMIUM | 1.64 |
| Patriotism | CONSERVATISM | 1.61 |
| Indulgence | JOY | 1.58 |
| Design Affinity | PREMIUM | 1.57 |
| Sustainability | BALANCE | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 7.7% |
| United Kingdom | 6.2% |
See Sailing audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Sailing have in Germany?
Sailing has an estimated audience of 1,665,926 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sailing fans?
37.6% of Sailing fans are female, 62.4% are male, with an average age of 39.1 years.
Which brands do Sailing fans like most?
Sailing fans show strongest brand affinity for Luxury yacht (6.55×), Tagesschau (2.32×), and Holstein Kiel (6.27×) over the country average.
Where do Sailing fans live in Germany?
Sailing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 351,248), Bayern (reach 271,652), and Baden-Württemberg (reach 231,313). These three regions account for the largest share of the active audience.
What other brands do Sailing fans also like?
Beyond Sailing itself, the audience over-indexes on Tagesschau (2.32×), Holstein Kiel (6.27×), Motorboat (6.56×), and Pets (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sailing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.