Rascasse Audience Intelligence

Sailing Audience in United States

A data profile of the people who buy, follow and care about Sailing in United States — modelled from more than twelve digital signal sources. Sailing has an estimated audience of 9,374,289 people in United States.

#23among Travel type in United States#2411among Topic in United States#336in Travel & Leisure

The average Sailing fan in United States is 41.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Real property, Motorboat, YMCA, with strongest over-indexing on Real property (2.48× the country average).

Demographically, the Sailing audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sailing fan in United States is more male, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Real property.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sailing profile in United States.

Audience size
9.4M
in United States
Gender
40.9%♀
59.1% male
Age
41.1
average years
Country rank
#3817
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sailing fans

40.9% are female, 59.1% are male, average age 41.1.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Sailing audience in United States
MetricValue
Female40.9%
Male59.1%
Average age41.1
Estimated audience size9,374,289
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Sailing audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3919%
40-4923%
50+25%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Sailing audience comes from United States.

Worldwide audience distribution share by country for Sailing
CountryShare
United States21.0%
Italy7.7%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sailing audience in United States is strongest.

Fig. 05

Top regions by affinity

Sailing fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~300K1.64×
02Alaska~30K1.58×
03Texas~1M1.54×
04Hawaii~60K1.54×
05Connecticut~100K1.50×
06Maine~50K1.37×
07Rhode Island~40K1.34×
08Washington, District of Columbia~40K1.34×
09Florida~800K1.28×
10Vermont~20K1.25×
11Arizona~200K1.21×
12Oregon~100K1.17×
13New York~600K1.15×
14Washington~200K1.15×
15California~1M1.11×
16Michigan~300K1.02×
17Virginia~200K1.02×
18Montana~30K1.01×
19North Carolina~300K0.99×
20Maryland~200K0.97×
21New Hampshire~40K0.97×
22Minnesota~100K0.95×
23Alabama~100K0.92×
24Georgia~300K0.90×
25Tennessee~200K0.90×
26Louisiana~100K0.90×
27Mississippi~70K0.90×
28Pennsylvania~300K0.89×
29Indiana~200K0.89×
30South Carolina~100K0.89×
31Wisconsin~100K0.89×
32Kentucky~100K0.89×
33New Jersey~200K0.88×
34New Mexico~40K0.86×
35Illinois~300K0.85×
36Colorado~100K0.85×
37Arkansas~70K0.85×
38Utah~70K0.84×
39Kansas~60K0.82×
40Idaho~40K0.81×
41Delaware~20K0.81×
42North Dakota~20K0.80×
43Missouri~100K0.79×
44Nebraska~40K0.78×
45South Dakota~20K0.78×
46Oklahoma~80K0.77×
47Ohio~200K0.75×
48Nevada~70K0.74×
49Iowa~60K0.74×
50West Virginia~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Sailing, United States
0.73×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sailing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sailing audience
#·InterestCategoryAffinity×
01Boat showTravel & Leisure5.11×
02MotorboatCars & Mobility4.27×
03YMCAPolitics & Society4.01×
04Jet skiSports3.86×
05KayakTravel & Leisure2.57×
06Real propertyHome & Garden2.48×
07Business classTravel & Leisure2.20×
08InnovationBusiness & Career2.12×
09Alpine skiingSports2.12×
10Luxury real estateBusiness & Career2.07×
11Ace HardwareHome & Garden1.89×
12Extreme sportSports1.81×
13Drudge ReportSports1.79×
14Bourbon whiskeyFood & Beverages1.79×
15MenardsHome & Garden1.69×
16New York PostNews1.67×
17Rail transportTravel & Leisure1.66×
18Advance Auto PartsCars & Mobility1.64×
19O'Reilly Auto PartsCars & Mobility1.55×
20CruisesTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sailing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sailing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.67×
Career OrientationPOWER1.67×
PatriotismCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sailing audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.73×
ExtroversionTHRILL0.74×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sailing have in United States?

Sailing has an estimated audience of 9,374,289 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sailing fans?

40.9% of Sailing fans are female, 59.1% are male, with an average age of 41.1 years.

03

Which brands do Sailing fans like most?

Sailing fans show strongest brand affinity for Real property (2.48×), Motorboat (4.27×), and YMCA (4.01×) over the country average.

04

Where do Sailing fans live in United States?

Sailing fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Sailing fans also like?

Beyond Sailing itself, the audience over-indexes on Motorboat (4.27×), YMCA (4.01×), Innovation (2.12×), and Ace Hardware (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Sailing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sailing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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