Sailing Audience in United States

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Sailing has an estimated audience of 9,374,289 people in United States. 40.9% are female, 59.1% are male, average age 41.1. Top regions: Texas, California, Florida. Top brand affinities: Elsword, Natural rubber, Urban Outfitters, Bank account, Unique Gifts.

The average Sailing fan in United States is 41.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Elsword, Natural rubber, Urban Outfitters, with strongest over-indexing on Elsword (22.3× the country average). Demographically, the Sailing audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Sailing fans

Demographic split for Sailing audience in United States
MetricValue
Female40.9%
Male59.1%
Average age41.1
Estimated audience size9,374,289

Audience persona

The typical Sailing fan in United States is more male, around 41.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Sailing in United States
RegionReachAffinity
Texas1,290,0561.6×
California1,204,3811.17×
Florida853,6331.35×
New York645,1651.23×
Massachusetts312,9521.69×
North Carolina289,7181.03×
Pennsylvania282,6050.9×
Illinois281,3910.9×
Georgia266,0790.92×
Michigan261,2321.07×
Virginia243,6581.07×
Arizona235,6541.23×
Washington226,3461.2×
Ohio220,8560.76×
New Jersey208,4520.87×
Tennessee162,2740.86×
Maryland157,6940.98×
Indiana152,8380.89×
Connecticut135,7131.44×
Oregon132,9961.24×
Colorado131,8440.89×
South Carolina128,9950.91×
Minnesota127,7430.95×
Missouri124,6730.83×
Wisconsin124,3170.88×
Alabama120,7630.92×
Kentucky109,2930.93×
Louisiana106,4360.88×
Oklahoma78,6130.76×
Nevada69,8650.77×
Utah68,5330.82×
Mississippi65,9090.85×
Hawaii64,5441.6×
Arkansas63,6290.82×
Kansas58,0790.79×
Iowa53,8300.7×
Maine44,2491.32×
Washington, District of Columbia39,9011.42×
New Mexico39,7660.85×
Rhode Island39,3091.32×
Idaho36,3110.77×
New Hampshire33,9800.92×
Nebraska33,3800.71×
Alaska31,1631.55×
West Virginia27,2490.62×
Montana25,0030.96×
Vermont20,6731.26×
Delaware17,9080.69×
South Dakota13,8380.64×
North Dakota12,5450.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sailing audience
BrandAffinityCategory
Elsword22.3×Games
Natural rubber1.94×Cars & Mobility
Urban Outfitters1.72×Shopping
Bank account2.25×Business & Career
Unique Gifts1.57×Shopping
N1 road (South Africa)2.15×Travel & Leisure
Birthday Gifts1.6×Kids & Family
Acoustic music2.18×Music & Radio
Voter registration2.21×Politics & Society
Pro-Ject1.79×Music & Radio
UK garage2.32×Music & Radio
Public speaking1.67×Politics & Society
Stamp collecting2×Home & Garden
Notre Dame Fighting Irish football2.05×Sports
Sears1.59×Shopping
Meals on Wheels2.2×Food & Beverages
Hypertext2.11×Technology & Electronics
JDM Cars2.77×Cars & Mobility
Naperville, Illinois2.48×Travel & Leisure
Naomi Scott1.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sailing audience
TraitClusterScore
Luxury OrientationPREMIUM2.03
TravellingTHRILL1.71
Design AffinityPREMIUM1.67
Sports ActivityPOWER1.65
Quality AwarenessPREMIUM1.64
SustainabilityBALANCE1.61

Worldwide distribution

Worldwide audience distribution share by country for Sailing
CountryShare
United States21.0%
Italy7.7%
United Kingdom6.2%

See Sailing audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Sailing have in United States?

Sailing has an estimated audience of 9,374,289 people in United States, concentrated in Texas and California.

What is the gender split and age of Sailing fans?

40.9% of Sailing fans are female, 59.1% are male, with an average age of 41.1 years.

Which brands do Sailing fans like most?

Sailing fans show strongest brand affinity for Elsword (22.3×), Natural rubber (1.94×), and Urban Outfitters (1.72×) over the country average.

Where do Sailing fans live in United States?

Sailing fans in United States are most concentrated in Texas (reach 1,290,056), California (reach 1,204,381), and Florida (reach 853,633). These three regions account for the largest share of the active audience.

What other brands do Sailing fans also like?

Beyond Sailing itself, the audience over-indexes on Natural rubber (1.94×), Urban Outfitters (1.72×), Bank account (2.25×), and Unique Gifts (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sailing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.