Boston Whaler Audience in United States

Boston Whaler has an estimated audience of 676,957 people in United States. 16.4% are female, 83.6% are male, average age 48.8. Top regions: Florida, California, New York. Top brand affinities: Motorboat, Boat show, Jet ski, MSN, Staples (Canada).

The average Boston Whaler fan in United States is 48.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Motorboat, Boat show, Jet ski, with strongest over-indexing on Motorboat (25.05× the country average). Demographically, the Boston Whaler audience skews more male with an average age of 48.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Boston Whaler fans

Demographic split for Boston Whaler audience in United States
MetricValue
Female16.4%
Male83.6%
Average age48.8
Estimated audience size676,957

Audience persona

The typical Boston Whaler fan in United States is more male, around 48.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorboat.

Top regions in United States

Top regions ranked by reach for Boston Whaler in United States
RegionReachAffinity
Florida115,6392.52×
California48,9330.66×
New York41,1541.09×
Massachusetts30,9092.32×
Texas28,3000.49×
Michigan26,2261.48×
North Carolina21,6361.06×
New Jersey19,0091.1×
Washington18,0821.33×
Georgia15,4710.74×
Virginia15,4290.94×
South Carolina15,3081.5×
Pennsylvania14,3860.63×
Ohio13,7880.66×
Maryland13,1541.13×
Connecticut13,1441.94×
Illinois12,4640.55×
Wisconsin9,8280.97×
Hawaii9,0413.11×
Alabama8,9490.95×
Tennessee8,4850.62×
Minnesota8,2590.85×
Louisiana8,2210.94×
Maine7,7613.2×
Indiana7,7160.62×
New Hampshire6,3962.4×
Colorado6,0800.57×
Oregon5,4840.71×
Missouri5,3120.49×
Arizona5,1960.38×
Rhode Island4,7352.2×
Mississippi4,5620.82×
Kentucky4,3920.52×
Iowa2,9500.53×
Oklahoma2,9050.39×
Utah2,8330.47×
Nevada2,5650.39×
Idaho2,3630.7×
Arkansas2,3200.42×
Delaware2,2431.2×
Vermont2,1941.85×
Kansas1,9780.37×
Washington, District of Columbia1,9380.95×
Alaska1,7641.22×
Montana1,5130.81×
West Virginia1,2790.41×
Nebraska1,1130.33×
New Mexico9350.28×
South Dakota5920.38×
North Dakota5650.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boston Whaler audience
BrandAffinityCategory
Motorboat25.05×Cars & Mobility
Boat show35.85×Travel & Leisure
Jet ski21.76×Sports
MSN3.87×News
Staples (Canada)4.7×Business & Career
Chuck Norris4.83×Movies & TV
Personal water craft8.92×Cars & Mobility
AutoZone2.74×Cars & Mobility
Boat racing31.18×Sports
Mahi-mahi28.72×Pets & Animals
Great Clips3.57×Beauty & Wellness
Angling5.33×Sports
Largemouth bass5.61×Food & Beverages
Nature1.72×Home & Garden
Orvis11.91×Sports
Deion Sanders5.13×Sports
Luxury real estate3.23×Business & Career
O'Reilly Auto Parts3.14×Cars & Mobility
Advance Auto Parts3.14×Cars & Mobility
Everglades7.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boston Whaler audience
TraitClusterScore
Luxury OrientationPREMIUM2.62
Quality AwarenessPREMIUM1.83
PatriotismCONSERVATISM1.55
Risk AppetiteTHRILL1.51
Need for SecurityCONSERVATISM1.44
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Boston Whaler
CountryShare
United States72.7%
Italy5.7%
Canada4.7%

See Boston Whaler audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Boston Whaler have in United States?

Boston Whaler has an estimated audience of 676,957 people in United States, concentrated in Florida and California.

What is the gender split and age of Boston Whaler fans?

16.4% of Boston Whaler fans are female, 83.6% are male, with an average age of 48.8 years.

Which brands do Boston Whaler fans like most?

Boston Whaler fans show strongest brand affinity for Motorboat (25.05×), Boat show (35.85×), and Jet ski (21.76×) over the country average.

Where do Boston Whaler fans live in United States?

Boston Whaler fans in United States are most concentrated in Florida (reach 115,639), California (reach 48,933), and New York (reach 41,154). These three regions account for the largest share of the active audience.

What other brands do Boston Whaler fans also like?

Beyond Boston Whaler itself, the audience over-indexes on Boat show (35.85×), Jet ski (21.76×), MSN (3.87×), and Staples (Canada) (4.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Whaler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.