Rascasse Audience Intelligence

Boston Whaler Target Market in United States

A data profile of the people who buy, follow and care about Boston Whaler in United States — modelled from more than twelve digital signal sources. Boston Whaler has an estimated audience of 686,931 people in United States.

#3115among Brand in United States#890in Cars & Mobility

The average Boston Whaler fan in United States is 48.8 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Motorboat, Boat show, Jet ski, with strongest over-indexing on Motorboat (32.25× the country average).

Demographically, the Boston Whaler audience skews more male with an average age of 48.8, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boston Whaler fan in United States is more male, around 48.8 years old, with strong Quality Awareness tendencies and a notable affinity for Motorboat.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston Whaler profile in United States.

Audience size
687K
in United States
Gender
16.4%♀
83.6% male
Age
48.8
average years
Country rank
#30259
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Boston Whaler

16.4% are female, 83.6% are male, average age 48.8.

Fig. 02

Gender split

16.4%
Female
83.6%
Male
Demographic split for Boston Whaler audience in United States
MetricValue
Female16.4%
Male83.6%
Average age48.8
Estimated audience size686,931
Fig. 03

Age distribution

Ø 48.8
average years
Age distribution of the Boston Whaler audience in United States
Age bracketShare%
16-194%
20-299%
30-3916%
40-4925%
50+45%
Fig. 04

Worldwide distribution

72.5%

of the worldwide Boston Whaler audience comes from United States.

Worldwide audience distribution share by country for Boston Whaler
CountryShare
United States72.5%
Italy5.7%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston Whaler audience in United States is strongest.

Fig. 05

Top regions by affinity

Boston Whaler customers by region in United States
#RegionReachAffinity×
01Maine~7K2.98×
02Hawaii~8K2.76×
03Florida~100K2.40×
04New Hampshire~6K2.40×
05Massachusetts~30K2.29×
06Rhode Island~5K2.25×
07Connecticut~10K1.88×
08Vermont~2K1.73×
09Michigan~30K1.43×
10South Carolina~10K1.43×
11Washington~20K1.28×
12Alaska~2K1.27×
13Delaware~2K1.20×
14Maryland~10K1.12×
15North Carolina~20K1.04×
16New Jersey~20K1.04×
17New York~40K1.02×
18Louisiana~8K0.97×
19Washington, District of Columbia~2K0.97×
20Wisconsin~10K0.96×
21Alabama~9K0.96×
22Virginia~10K0.91×
23Montana~2K0.89×
24Minnesota~8K0.86×
25Mississippi~5K0.86×
26Idaho~3K0.77×
27Georgia~20K0.74×
28North Dakota~1K0.74×
29Oregon~6K0.72×
30South Dakota~1K0.71×
31Ohio~10K0.67×
32California~50K0.65×
33Tennessee~9K0.65×
34Pennsylvania~10K0.64×
35Indiana~8K0.64×
36West Virginia~2K0.64×
37Colorado~7K0.61×
38Iowa~3K0.60×
39Kentucky~5K0.57×
40Arkansas~3K0.56×
41Nebraska~2K0.56×
42New Mexico~2K0.56×
43Illinois~10K0.55×
44Utah~3K0.55×
45Kansas~3K0.54×
46Missouri~6K0.53×
47Oklahoma~4K0.52×
48Nevada~3K0.50×
49Texas~30K0.48×
50Arizona~6K0.43×
Fig. 06

Affinity by region

Affinity by region — Boston Whaler, United States
0.43×1.00×2.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston Whaler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston Whaler audience
#·InterestCategoryAffinity×
01Boat showTravel & Leisure37.41×
02MotorboatCars & Mobility32.25×
03Jet skiSports18.61×
04ShimanoCars & Mobility9.95×
05First class travelTravel & Leisure7.32×
06Personal water craftCars & Mobility7.03×
07Single-family detached homeHome & Garden6.85×
08BuickCars & Mobility6.56×
09Sustainable energyHome & Garden6.13×
10Weather forecastingHome & Garden5.88×
11AnglingSports5.69×
12Renewable energyBusiness & Career5.66×
13Home automationTechnology & Electronics5.35×
14Solar energyHome & Garden5.08×
15FedExBusiness & Career4.76×
16Masters TournamentSports4.55×
17Mortgage loansBusiness & Career4.32×
18Vehicle insuranceCars & Mobility3.47×
19AirbnbTravel & Leisure2.45×
20GolfSports2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston Whaler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston Whaler audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.96×
PatriotismCONSERVATISM2.86×
SustainabilityBALANCE2.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston Whaler audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Healthy LifestyleBALANCE0.70×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Boston Whaler's target market in United States?

Boston Whaler's target market in United States covers an estimated 686,931 people, concentrated in Florida and California.

02

What is the gender split and age of Boston Whaler customers?

16.4% of the Boston Whaler audience are female, 83.6% are male, with an average age of 48.8 years.

03

Which brands do Boston Whaler fans like most?

Boston Whaler fans show strongest brand affinity for Motorboat (32.25×), Boat show (37.41×), and Jet ski (18.61×) over the country average.

04

Where do Boston Whaler fans live in United States?

Boston Whaler fans in United States are most concentrated in Florida (reach ~100K), California (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Boston Whaler fans also like?

Beyond Boston Whaler itself, the audience over-indexes on Boat show (37.41×), Jet ski (18.61×), First class travel (7.32×), and Mortgage loans (4.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Boston Whaler audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Whaler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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