Outboard motor Audience in United States

Outboard motor logo

Outboard motor has an estimated audience of 2,213,097 people in United States. 15.8% are female, 84.2% are male, average age 45.2. Top regions: Florida, Texas, California. Top brand affinities: Mathcore, Google Home, Urban Outfitters, Alaska, Minnesota.

The average Outboard motor fan in United States is 45.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Mathcore, Google Home, Urban Outfitters, with strongest over-indexing on Mathcore (17.5× the country average). Demographically, the Outboard motor audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Outboard motor fans

Demographic split for Outboard motor audience in United States
MetricValue
Female15.8%
Male84.2%
Average age45.2
Estimated audience size2,213,097

Audience persona

The typical Outboard motor fan in United States is more male, around 45.2 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Outboard motor in United States
RegionReachAffinity
Florida156,0431.04×
Texas146,7990.77×
California129,9520.53×
Michigan72,6971.26×
New York70,5280.57×
Georgia62,7900.92×
North Carolina61,6780.93×
Ohio56,2360.82×
Washington53,1401.2×
Louisiana51,0961.79×
Tennessee50,5061.14×
Illinois45,3930.62×
Alabama43,6911.41×
Pennsylvania42,8270.57×
South Carolina41,3261.24×
Wisconsin39,4601.19×
Virginia38,9120.72×
Minnesota38,7751.22×
Indiana38,2260.95×
Missouri35,8221×
Arkansas33,4991.84×
Mississippi31,7891.74×
Kentucky30,6901.11×
Massachusetts30,6430.7×
Arizona30,3490.67×
Oklahoma30,2721.23×
Oregon26,0181.03×
Maryland24,5880.65×
New Jersey24,2840.43×
Colorado21,3810.61×
Utah18,6850.94×
Kansas17,1060.98×
Iowa16,6540.91×
Maine15,9802.02×
Connecticut14,8560.67×
Idaho14,7731.33×
West Virginia13,0821.27×
Nevada11,0340.52×
New Hampshire9,8051.12×
Nebraska9,3470.84×
Alaska8,7301.84×
Montana8,2271.34×
New Mexico7,5900.68×
Hawaii6,1180.64×
Rhode Island5,6430.8×
South Dakota4,6690.91×
Delaware4,3800.72×
North Dakota4,2170.93×
Wyoming4,0161.22×
Vermont4,0091.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outboard motor audience
BrandAffinityCategory
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
Urban Outfitters2.33×Shopping
Alaska2.14×Travel & Leisure
Minnesota1.96×Travel & Leisure
The Historian16.48×Literature
Pillow1.97×Home & Garden
MK3.7×Music & Radio
N1 road (South Africa)3.17×Travel & Leisure
Eurail16.57×Cars & Mobility
Irrigation sprinkler7.13×Home & Garden
Northrop Grumman4.02×Business & Career
Parral, Chihuahua9.01×Travel & Leisure
cake decorating shop29.52×Food & Beverages
WESH2.61×Movies & TV
Electrolyte2.52×Health
Anna Lewandowska10.42×Sports
UK garage2.74×Music & Radio
ABC 7 Chicago2.1×Movies & TV
Voter registration2.22×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outboard motor audience
TraitClusterScore
Risk AppetiteTHRILL2.78
PatriotismCONSERVATISM2.06
Luxury OrientationPREMIUM1.94
Quality AwarenessPREMIUM1.77
Career OrientationPOWER1.42
Need for SecurityCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Outboard motor
CountryShare
United States39.7%
Brazil8.5%
Italy7.1%

See Outboard motor audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Outboard motor have in United States?

Outboard motor has an estimated audience of 2,213,097 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Outboard motor fans?

15.8% of Outboard motor fans are female, 84.2% are male, with an average age of 45.2 years.

Which brands do Outboard motor fans like most?

Outboard motor fans show strongest brand affinity for Mathcore (17.5×), Google Home (11.65×), and Urban Outfitters (2.33×) over the country average.

Where do Outboard motor fans live in United States?

Outboard motor fans in United States are most concentrated in Florida (reach 156,043), Texas (reach 146,799), and California (reach 129,952). These three regions account for the largest share of the active audience.

What other brands do Outboard motor fans also like?

Beyond Outboard motor itself, the audience over-indexes on Google Home (11.65×), Urban Outfitters (2.33×), Alaska (2.14×), and Minnesota (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outboard motor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.