Rascasse Audience Intelligence

Outboard motor Audience in United States

A data profile of the people who buy, follow and care about Outboard motor in United States — modelled from more than twelve digital signal sources. Outboard motor has an estimated audience of 2,213,097 people in United States.

#5990among Topic in United States#449in Cars & Mobility

The average Outboard motor fan in United States is 45.2 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Motorboat, Boat show, Jet ski, with strongest over-indexing on Motorboat (36.57× the country average).

Demographically, the Outboard motor audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outboard motor fan in United States is more male, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Motorboat.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outboard motor profile in United States.

Audience size
2.2M
in United States
Gender
15.8%♀
84.2% male
Age
45.2
average years
Country rank
#13132
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outboard motor fans

15.8% are female, 84.2% are male, average age 45.2.

Fig. 02

Gender split

15.8%
Female
84.2%
Male
Demographic split for Outboard motor audience in United States
MetricValue
Female15.8%
Male84.2%
Average age45.2
Estimated audience size2,213,097
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Outboard motor audience in United States
Age bracketShare%
16-199%
20-2912%
30-3920%
40-4927%
50+33%
Fig. 04

Worldwide distribution

39.7%

of the worldwide Outboard motor audience comes from United States.

Worldwide audience distribution share by country for Outboard motor
CountryShare
United States39.7%
Brazil8.5%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outboard motor audience in United States is strongest.

Fig. 05

Top regions by affinity

Outboard motor fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K1.85×
02Louisiana~50K1.80×
03Arkansas~30K1.78×
04Alaska~8K1.75×
05Mississippi~30K1.61×
06Alabama~40K1.35×
07Idaho~10K1.29×
08Minnesota~40K1.26×
09Oklahoma~30K1.26×
10Wisconsin~40K1.24×
11Montana~8K1.23×
12South Carolina~40K1.20×
13West Virginia~10K1.20×
14Michigan~70K1.18×
15Tennessee~50K1.13×
16New Hampshire~10K1.13×
17Washington~50K1.12×
18Kentucky~30K1.07×
19Vermont~4K1.04×
20North Dakota~5K1.03×
21Oregon~30K1.02×
22Florida~100K1.00×
23Missouri~40K0.99×
24Kansas~20K0.98×
25South Dakota~5K0.97×
26Iowa~20K0.96×
27Nebraska~10K0.91×
28Rhode Island~6K0.91×
29North Carolina~60K0.90×
30Utah~20K0.90×
31Indiana~40K0.89×
32Georgia~60K0.87×
33Delaware~5K0.84×
34Hawaii~8K0.81×
35Ohio~50K0.78×
36New Mexico~9K0.77×
37Virginia~40K0.74×
38Connecticut~20K0.73×
39Washington, District of Columbia~5K0.73×
40Texas~100K0.72×
41Massachusetts~30K0.68×
42Maryland~30K0.68×
43Arizona~30K0.67×
44Colorado~20K0.64×
45Nevada~10K0.63×
46Illinois~50K0.62×
47Pennsylvania~40K0.60×
48New York~70K0.55×
49California~100K0.52×
50New Jersey~30K0.48×
Fig. 06

Affinity by region

Affinity by region — Outboard motor, United States
0.48×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outboard motor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outboard motor audience
#·InterestCategoryAffinity×
01MotorboatCars & Mobility36.57×
02Boat showTravel & Leisure27.64×
03ShimanoCars & Mobility11.81×
04Jet skiSports10.95×
05Truck camperCars & Mobility9.31×
06SuzukiCars & Mobility7.67×
07AnglingSports6.49×
08Lawn mowerHome & Garden5.44×
09Dominican RepublicTravel & Leisure5.00×
10Motorcycle accessoriesCars & Mobility4.21×
11Discount TireShopping3.51×
12Real propertyHome & Garden3.46×
13Masters TournamentSports3.29×
14Advance Auto PartsCars & Mobility3.00×
15NASDAQBusiness & Career2.97×
16Solar energyHome & Garden2.96×
17CarMaxCars & Mobility2.81×
18AutoZoneCars & Mobility2.61×
19MenardsHome & Garden2.59×
20CampingTravel & Leisure1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outboard motor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outboard motor audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.05×
Risk AppetiteTHRILL2.30×
Quality AwarenessPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outboard motor audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
CreativityOPEN0.65×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outboard motor have in United States?

Outboard motor has an estimated audience of 2,213,097 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Outboard motor fans?

15.8% of Outboard motor fans are female, 84.2% are male, with an average age of 45.2 years.

03

Which brands do Outboard motor fans like most?

Outboard motor fans show strongest brand affinity for Motorboat (36.57×), Boat show (27.64×), and Jet ski (10.95×) over the country average.

04

Where do Outboard motor fans live in United States?

Outboard motor fans in United States are most concentrated in Florida (reach ~100K), Texas (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Outboard motor fans also like?

Beyond Outboard motor itself, the audience over-indexes on Boat show (27.64×), Jet ski (10.95×), Shimano (11.81×), and Lawn mower (5.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Outboard motor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Outboard motor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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