Rascasse Audience Intelligence

Pontoon (boat) Audience in United States

A data profile of the people who buy, follow and care about Pontoon (boat) in United States — modelled from more than twelve digital signal sources. Pontoon (boat) has an estimated audience of 2,128,370 people in United States.

#6124among Topic in United States#465in Cars & Mobility

The average Pontoon (boat) fan in United States is 46.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Motorboat, Boat show, Jet ski, with strongest over-indexing on Motorboat (12.2× the country average).

Demographically, the Pontoon (boat) audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pontoon (boat) fan in United States is more male, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Motorboat.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pontoon (boat) profile in United States.

Audience size
2.1M
in United States
Gender
24.0%♀
76.0% male
Age
46.6
average years
Country rank
#13575
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pontoon (boat) fans

24.0% are female, 76.0% are male, average age 46.6.

Fig. 02

Gender split

24.0%
Female
76.0%
Male
Demographic split for Pontoon (boat) audience in United States
MetricValue
Female24.0%
Male76.0%
Average age46.6
Estimated audience size2,128,370
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Pontoon (boat) audience in United States
Age bracketShare%
16-197%
20-2910%
30-3919%
40-4929%
50+35%
Fig. 04

Worldwide distribution

58.9%

of the worldwide Pontoon (boat) audience comes from United States.

Worldwide audience distribution share by country for Pontoon (boat)
CountryShare
United States58.9%
Mexico9.2%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pontoon (boat) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pontoon (boat) fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~80K2.66×
02North Dakota~10K2.57×
03South Dakota~7K1.50×
04Kentucky~40K1.48×
05Wisconsin~50K1.42×
06Michigan~70K1.33×
07Iowa~20K1.29×
08Indiana~50K1.19×
09Arkansas~20K1.17×
10Hawaii~10K1.14×
11South Carolina~40K1.11×
12Missouri~40K1.09×
13Nebraska~10K1.08×
14Florida~100K1.02×
15Tennessee~40K1.02×
16Oklahoma~20K1.02×
17West Virginia~10K1.02×
18Kansas~20K1.01×
19Illinois~70K0.97×
20Washington~40K0.96×
21Montana~6K0.95×
22Utah~20K0.94×
23Idaho~10K0.93×
24Alaska~4K0.92×
25North Carolina~60K0.91×
26Ohio~60K0.89×
27Louisiana~20K0.87×
28Oregon~20K0.87×
29Georgia~60K0.86×
30Alabama~30K0.86×
31Maine~7K0.86×
32California~200K0.83×
33Mississippi~10K0.83×
34New Hampshire~7K0.83×
35Vermont~3K0.83×
36Virginia~40K0.81×
37Washington, District of Columbia~5K0.81×
38Colorado~30K0.79×
39Delaware~5K0.79×
40Texas~100K0.78×
41New Mexico~8K0.77×
42Connecticut~20K0.76×
43New Jersey~40K0.75×
44Arizona~30K0.75×
45Rhode Island~5K0.74×
46New York~90K0.73×
47Massachusetts~30K0.73×
48Pennsylvania~50K0.71×
49Nevada~10K0.71×
50Maryland~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Pontoon (boat), United States
0.70×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pontoon (boat) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pontoon (boat) audience
#·InterestCategoryAffinity×
01Boat showTravel & Leisure18.52×
02MotorboatCars & Mobility12.20×
03Jet skiSports8.66×
04Lawn mowerHome & Garden4.65×
05Motorcycle accessoriesCars & Mobility3.60×
06Discount TireShopping3.43×
07Real propertyHome & Garden3.07×
08Masters TournamentSports2.96×
09Advance Auto PartsCars & Mobility2.83×
10AuctionShopping2.79×
11MenardsHome & Garden2.76×
12O'Reilly Auto PartsCars & Mobility2.63×
13Hardware storeHome & Garden2.57×
14NASDAQBusiness & Career2.54×
15Solar energyHome & Garden2.48×
16AutoZoneCars & Mobility2.42×
17Used carCars & Mobility2.11×
18Fox News ChannelMovies & TV1.93×
19CampingTravel & Leisure1.82×
20GolfSports1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pontoon (boat) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pontoon (boat) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
Quality AwarenessPREMIUM1.83×
Career OrientationPOWER1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pontoon (boat) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.49×
ExtroversionTHRILL0.71×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pontoon (boat) have in United States?

Pontoon (boat) has an estimated audience of 2,128,370 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Pontoon (boat) fans?

24.0% of Pontoon (boat) fans are female, 76.0% are male, with an average age of 46.6 years.

03

Which brands do Pontoon (boat) fans like most?

Pontoon (boat) fans show strongest brand affinity for Motorboat (12.2×), Boat show (18.52×), and Jet ski (8.66×) over the country average.

04

Where do Pontoon (boat) fans live in United States?

Pontoon (boat) fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pontoon (boat) fans also like?

Beyond Pontoon (boat) itself, the audience over-indexes on Boat show (18.52×), Jet ski (8.66×), Lawn mower (4.65×), and AutoZone (2.42×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Pontoon (boat) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pontoon (boat). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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