Pontoon (boat) Audience in United States

Pontoon (boat) has an estimated audience of 2,128,370 people in United States. 24.0% are female, 76.0% are male, average age 46.6. Top regions: California, Florida, Texas. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Pontoon (boat) fan in United States is 46.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Pontoon (boat) audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Pontoon (boat) fans

Demographic split for Pontoon (boat) audience in United States
MetricValue
Female24.0%
Male76.0%
Average age46.6
Estimated audience size2,128,370

Audience persona

The typical Pontoon (boat) fan in United States is more male, around 46.6 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Pontoon (boat) in United States
RegionReachAffinity
California201,9300.86×
Florida154,8371.07×
Texas144,7700.79×
New York89,6190.75×
Minnesota83,0082.72×
Michigan77,7031.4×
Illinois73,1391.03×
Ohio61,6020.94×
North Carolina60,9620.95×
Georgia58,0070.88×
Pennsylvania50,2950.7×
Wisconsin46,7071.46×
Indiana46,0681.18×
Washington43,2681.01×
Virginia42,8050.83×
Tennessee42,7481×
New Jersey41,2460.76×
Kentucky38,9091.46×
Missouri36,9251.08×
South Carolina36,8261.15×
Arizona32,9410.76×
Massachusetts29,9190.71×
Colorado26,1640.78×
Maryland24,8020.68×
Alabama24,5790.83×
Oklahoma23,7601.01×
Louisiana23,5020.86×
Iowa22,5941.29×
Oregon21,5610.88×
Arkansas19,9621.14×
Utah19,9551.05×
Kansas16,6610.99×
Connecticut15,5490.73×
Nevada14,2480.69×
Mississippi13,4690.77×
North Dakota11,9882.74×
Nebraska10,9541.03×
Hawaii10,3051.13×
Idaho10,2340.96×
West Virginia9,6520.97×
New Mexico7,7680.73×
South Dakota7,1631.46×
New Hampshire6,3130.75×
Maine6,0150.79×
Montana5,6440.96×
Washington, District of Columbia5,0330.79×
Rhode Island4,1610.61×
Delaware4,0330.69×
Alaska3,6380.8×
Vermont2,6000.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pontoon (boat) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.56×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.62×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
Boat show17.03×Travel & Leisure
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.05×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pontoon (boat) audience
TraitClusterScore
Quality AwarenessPREMIUM1.74
Need for SecurityCONSERVATISM1.51
PatriotismCONSERVATISM1.37
Career OrientationPOWER1.31
DIY MentalityTHRILL1.26
Price SensitivityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Pontoon (boat)
CountryShare
United States59.0%
Mexico9.2%
Canada5.9%

See Pontoon (boat) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Pontoon (boat) have in United States?

Pontoon (boat) has an estimated audience of 2,128,370 people in United States, concentrated in California and Florida.

What is the gender split and age of Pontoon (boat) fans?

24.0% of Pontoon (boat) fans are female, 76.0% are male, with an average age of 46.6 years.

Which brands do Pontoon (boat) fans like most?

Pontoon (boat) fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Pontoon (boat) fans live in United States?

Pontoon (boat) fans in United States are most concentrated in California (reach 201,930), Florida (reach 154,837), and Texas (reach 144,770). These three regions account for the largest share of the active audience.

What other brands do Pontoon (boat) fans also like?

Beyond Pontoon (boat) itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pontoon (boat). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.