A data profile of the people who buy, follow and care about Nice-Matin in France — modelled from more than twelve digital signal sources. Nice-Matin has an estimated audience of 4,991,645 people in France.
Nice-Matin has an estimated audience of 4,991,645 people in France. 58.3% are female, 41.7% are male, average age 42.0. Top brand affinities: OGC Nice, Le Figaro, Midi Libre, Innovation, Online newspaper.
Top brand affinities include OGC Nice, Le Figaro, Midi Libre, with strongest over-indexing on OGC Nice (9.62× the country average).
Demographically, the Nice-Matin audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Nice-Matin fan in France is more female, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for OGC Nice.
The key figures that characterise the Nice-Matin profile in France.
58.3% are female, 41.7% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 42.0 |
| Estimated audience size | 4,991,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Nice-Matin audience comes from France.
| Country | Share |
|---|---|
| France | 88.4% |
| United States | 4.4% |
| Italy | 2.1% |
The strongest cross-interests of the Nice-Matin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OGC Nice | Sports | 9.62× | ||
| 02 | Motorboat | Cars & Mobility | 2.59× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.41× | ||
| 04 | Maison Margiela | Fashion & Accessoires | 2.40× | ||
| 05 | France Culture | Music & Radio | 2.07× | ||
| 06 | Online newspaper | News | 1.88× | ||
| 07 | Midi Libre | News | 1.86× | ||
| 08 | Corse Matin | News | 1.86× | ||
| 09 | La Dépêche du Midi | News | 1.86× | ||
| 10 | France Inter | Music & Radio | 1.71× | ||
| 11 | Weather forecasting | Home & Garden | 1.68× | ||
| 12 | Sauna | Home & Garden | 1.64× | ||
| 13 | Nonprofit organization | Politics & Society | 1.61× | ||
| 14 | Allianz | Business & Career | 1.60× | ||
| 15 | Kitchenware | Home & Garden | 1.58× | ||
| 16 | Le Figaro | News | 1.56× | ||
| 17 | Innovation | Business & Career | 1.53× | ||
| 18 | Public transport | Cars & Mobility | 1.52× | ||
| 19 | Garden centre | Home & Garden | 1.51× | ||
| 20 | Charitable organization | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.50× | |
| Indulgence | JOY | 1.44× | |
| Individualism | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.81× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Career Orientation | POWER | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Nice-Matin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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