Rascasse Audience Intelligence

That '70s Show (Official) Audience in United States

A data profile of the people who buy, follow and care about That '70s Show (Official) in United States — modelled from more than twelve digital signal sources. That '70s Show (Official) has an estimated audience of 2,663,772 people in United States.

#566among Movie / TV Show / Series in United States#1588in Movies & TV

The average That '70s Show (Official) fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mila Kunis, Demi Moore, Kelly Osbourne, with strongest over-indexing on Mila Kunis (83.29× the country average).

Demographically, the That '70s Show (Official) audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical That '70s Show (Official) fan in United States is balanced, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Mila Kunis.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the That '70s Show (Official) profile in United States.

Audience size
2.7M
in United States
Gender
47.6%♀
52.4% male
Age
37.1
average years
Country rank
#11340
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of That '70s Show (Official) viewers

47.6% are female, 52.4% are male, average age 37.1.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for That '70s Show (Official) audience in United States
MetricValue
Female47.6%
Male52.4%
Average age37.1
Estimated audience size2,663,772
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the That '70s Show (Official) audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4919%
50+17%
Fig. 04

Worldwide distribution

48.8%

of the worldwide That '70s Show (Official) audience comes from United States.

Worldwide audience distribution share by country for That '70s Show (Official)
CountryShare
United States48.8%
Canada5.3%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the That '70s Show (Official) audience in United States is strongest.

Fig. 05

Top regions by affinity

That '70s Show (Official) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~60K1.43×
02Iowa~30K1.22×
03Montana~9K1.20×
04North Dakota~7K1.20×
05Missouri~50K1.16×
06Utah~30K1.16×
07Idaho~20K1.16×
08Oklahoma~30K1.14×
09Indiana~60K1.13×
10Arkansas~30K1.13×
11West Virginia~10K1.13×
12Kentucky~40K1.11×
13Kansas~20K1.11×
14Colorado~50K1.10×
15New Mexico~10K1.10×
16Minnesota~40K1.09×
17Michigan~80K1.08×
18Illinois~100K1.07×
19Ohio~90K1.07×
20Alaska~6K1.06×
21Arizona~60K1.05×
22Tennessee~60K1.05×
23South Dakota~7K1.05×
24Nebraska~10K1.03×
25Texas~200K1.02×
26Maine~10K1.02×
27Alabama~40K1.01×
28Vermont~5K0.99×
29Oregon~30K0.98×
30Mississippi~20K0.98×
31New Hampshire~10K0.97×
32Pennsylvania~90K0.95×
33North Carolina~80K0.95×
34Washington~50K0.93×
35South Carolina~40K0.93×
36Nevada~20K0.93×
37California~300K0.92×
38Louisiana~30K0.91×
39Rhode Island~8K0.90×
40Connecticut~20K0.86×
41Georgia~70K0.83×
42Florida~200K0.82×
43Massachusetts~40K0.82×
44Delaware~6K0.81×
45New York~100K0.79×
46Virginia~50K0.79×
47Maryland~40K0.77×
48New Jersey~50K0.75×
49Hawaii~8K0.67×
50Washington, District of Columbia~5K0.59×
Fig. 06

Affinity by region

Affinity by region — That '70s Show (Official), United States
0.59×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the That '70s Show (Official) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for That '70s Show (Official) audience
#·InterestCategoryAffinity×
01Mila KunisMovies & TV83.29×
02Demi MooreMovies & TV27.97×
03Kate BeckinsaleMovies & TV21.62×
04Kaley CuocoMovies & TV21.61×
05Kelly OsbourneMusic & Radio20.00×
06Gwendoline ChristieMovies & TV20.00×
07Chiwetel EjioforMovies & TV20.00×
08Allison JanneyMovies & TV20.00×
09Brittany SnowMovies & TV19.78×
10Michael FassbenderMovies & TV17.67×
11Alexandra DaddarioMovies & TV17.04×
12Jim ParsonsMovies & TV15.45×
13Margot RobbieMovies & TV14.45×
14Ashton KutcherMovies & TV14.00×
15Katie HolmesMovies & TV10.98×
16Sarah HylandMovies & TV10.09×
17Gal GadotFashion & Accessoires9.52×
18Berlin WallTravel & Leisure8.90×
19MonstersMovies & TV7.61×
20Britney SpearsMusic & Radio3.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the That '70s Show (Official) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by That '70s Show (Official) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Convenience OrientationPREMIUM1.54×
IndividualismJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by That '70s Show (Official) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.64×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does That '70s Show (Official) have in United States?

That '70s Show (Official) has an estimated audience of 2,663,772 people in United States, concentrated in California and Texas.

02

What is the gender split and age of That '70s Show (Official) viewers?

47.6% of That '70s Show (Official) fans are female, 52.4% are male, with an average age of 37.1 years.

03

Which brands do That '70s Show (Official) fans like most?

That '70s Show (Official) fans show strongest brand affinity for Mila Kunis (83.29×), Demi Moore (27.97×), and Kelly Osbourne (20×) over the country average.

04

Where do That '70s Show (Official) fans live in United States?

That '70s Show (Official) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do That '70s Show (Official) fans also like?

Beyond That '70s Show (Official) itself, the audience over-indexes on Demi Moore (27.97×), Kelly Osbourne (20×), Brittany Snow (19.78×), and Kaley Cuoco (21.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for That '70s Show (Official). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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