A data profile of the people who buy, follow and care about Aosta Valley in Italy — modelled from more than twelve digital signal sources. Aosta Valley has an estimated audience of 16,425,613 people in Italy.
Aosta Valley has an estimated audience of 16,425,613 people in Italy. 54.0% are female, 46.0% are male, average age 41.9. Top brand affinities: Kansas City Royals.
Top brand affinities include Kansas City Royals, with strongest over-indexing on Kansas City Royals (1.53× the country average).
Demographically, the Aosta Valley audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Aosta Valley fan in Italy is balanced, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Kansas City Royals.
The key figures that characterise the Aosta Valley profile in Italy.
54.0% are female, 46.0% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 41.9 |
| Estimated audience size | 16,425,613 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Aosta Valley audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 88.1% |
| United States | 2.9% |
| France | 2.3% |
The strongest cross-interests of the Aosta Valley audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kansas City Royals | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.27× | |
| Need for Security | CONSERVATISM | 1.23× | |
| Career Orientation | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.47× | |
| Risk Appetite | THRILL | 0.59× | |
| Sustainability | BALANCE | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Aosta Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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