Aosta Valley Audience in Italy
Aosta Valley has an estimated audience of 16,425,613 people in Italy. 54.0% are female, 46.0% are male, average age 41.9. Top brand affinities: Single malt whisky, FC Erzgebirge Aue, BMW 8 Series (E31).
Top brand affinities include Single malt whisky, FC Erzgebirge Aue, BMW 8 Series (E31), with strongest over-indexing on Single malt whisky (1.67× the country average). Demographically, the Aosta Valley audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Category: Travel & Leisure · Type: POI
Demographics of Aosta Valley fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 41.9 |
| Estimated audience size | 16,425,613 |
Audience persona
The typical Aosta Valley fan in Italy is balanced, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Single malt whisky.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Single malt whisky | 1.67× | Food & Beverages |
| FC Erzgebirge Aue | 1.67× | Sports |
| BMW 8 Series (E31) | 1.52× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.12 |
| Price Sensitivity | PREMIUM | 1.11 |
| Family Orientation | CONSERVATISM | 1.01 |
| Spirituality | BALANCE | 1 |
| DIY Mentality | THRILL | 0.96 |
| Social Media Usage | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 88.1% |
| United States | 2.9% |
| France | 2.3% |
See Aosta Valley audiences in other countries
More Travel & Leisure audiences in Italy
- Italy (39,421,279)
- Rome (30,884,118)
- Milan (30,535,743)
- Mediterranean Sea (25,698,242)
- Naples (23,979,852)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Aosta Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.