Top 50 Travel websites in Italy
This curated ranking covers the 50 largest travel websites in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 60 travel websites tracked in Italy, the 50 ranked here account for the largest measured audience reach. Airbnb, Trivago and Booking.com lead the list with a combined estimated audience of 26,465,065 people. Across all 50 entries the average audience size is 927,568, and the largest, Airbnb, reaches around 15,520,157 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each travel website, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Airbnb |
15,520,157 | 5.7% | Travel website | Travel & Leisure |
| 2 |  Trivago |
5,985,015 | 8.0% | Travel website | Travel & Leisure |
| 3 |  Booking.com |
4,959,893 | 5.4% | Travel website | Travel & Leisure |
| 4 |  Skyscanner |
4,880,892 | 6.1% | Travel website | Travel & Leisure |
| 5 |  EDreams |
4,519,543 | 21.8% | Travel website | Travel & Leisure |
| 6 |  Expedia |
3,147,452 | 3.7% | Travel website | Travel & Leisure |
| 7 |  Lonely Planet |
1,957,882 | 10.6% | Travel website | Travel & Leisure |
| 8 |  Kayak |
1,662,083 | 3.4% | Travel website | Travel & Leisure |
| 9 |  Voyage Privé |
837,047 | 14.6% | Travel website | Travel & Leisure |
| 10 |  Omio |
771,266 | 12.1% | Travel website | Travel & Leisure |
| 11 |  Secret Escapes |
606,532 | 9.5% | Travel website | Travel & Leisure |
| 12 |  HomeAway |
495,587 | 6.8% | Travel website | Travel & Leisure |
| 13 |  Alltours |
344,326 | 16.3% | Travel website | Travel & Leisure |
| 14 |  Opodo |
163,792 | 1.5% | Travel website | Travel & Leisure |
| 15 |  TUI |
152,139 | 0.3% | Travel website | Travel & Leisure |
| 16 |  HolidayCheck |
47,831 | 0.6% | Travel website | Travel & Leisure |
| 17 |  Travelzoo |
47,647 | 0.9% | Travel website | Travel & Leisure |
| 18 |  Wimdu |
41,440 | 19.8% | Travel website | Travel & Leisure |
| 19 |  CheapTickets |
37,488 | 2.3% | Travel website | Travel & Leisure |
| 20 |  holidaypirates |
27,841 | 2.0% | Travel website | Travel & Leisure |
| 21 |  CheapOair |
27,397 | 0.3% | Travel website | Travel & Leisure |
| 22 |  Agoda.com |
25,970 | 0.1% | Travel website | Travel & Leisure |
| 23 |  Orbitz |
17,460 | 0.1% | Travel website | Travel & Leisure |
| 24 |  Cheapflights |
17,232 | 0.2% | Travel website | Travel & Leisure |
| 25 |  lastminute.de |
11,871 | 14.5% | Travel website | Travel & Leisure |
| 26 |  Lidl Reisen |
8,709 | 0.6% | Travel website | Travel & Leisure |
| 27 |  Leclerc Voyages |
8,037 | 0.1% | Travel website | Travel & Leisure |
| 28 |  FTI Touristik |
7,901 | 3.5% | Travel website | Travel & Leisure |
| 29 |  Cleartrip |
7,455 | 0.1% | Travel website | Travel & Leisure |
| 30 |  Lastminute.com |
6,092 | 0.2% | Travel website | Travel & Leisure |
| 31 |  Hotels.com |
5,025 | 0.0% | Travel website | Travel & Leisure |
| 32 |  Holidayguru |
3,765 | 0.6% | Travel website | Travel & Leisure |
| 33 |  FareCompare |
3,426 | 0.8% | Travel website | Travel & Leisure |
| 34 |  ANCV |
3,309 | 0.2% | Travel website | Travel & Leisure |
| 35 |  Matador Network |
3,025 | 2.0% | Travel website | Travel & Leisure |
| 36 |  Yatra.com |
2,253 | 0.1% | Travel website | Travel & Leisure |
| 37 |  Salaün Holidays |
1,737 | 0.7% | Travel website | Travel & Leisure |
| 38 |  Neckermann Reisen |
1,600 | 0.5% | Travel website | Travel & Leisure |
| 39 |  urlaubstracker.de |
1,474 | 1.8% | Travel website | Travel & Leisure |
| 40 |  Arts Et Vie |
1,470 | 0.6% | Travel website | Travel & Leisure |
| 41 |  MakeMyTrip.com |
1,254 | 0.1% | Travel website | Travel & Leisure |
| 42 |  Ab-in-den-urlaub.de |
1,114 | 0.4% | Travel website | Travel & Leisure |
| 43 |  Railbookers |
990 | 0.6% | Travel website | Travel & Leisure |
| 44 |  Thomson Holidays |
707 | 0.0% | Travel website | Travel & Leisure |
| 45 |  TUI Travel |
627 | 0.5% | Travel website | Travel & Leisure |
| 46 |  Kurzurlaub.de |
609 | 0.1% | Travel website | Travel & Leisure |
| 47 |  Travelocity |
563 | 0.0% | Travel website | Travel & Leisure |
| 48 |  BookIt.com |
549 | 0.1% | Travel website | Travel & Leisure |
| 49 |  Marco Vasco |
488 | 0.5% | Travel website | Travel & Leisure |
| 50 |  Etstur |
462 | 0.0% | Travel website | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each travel website by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel website in Italy?
Airbnb currently leads with an estimated audience of 15,520,157 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.