How to read this list
Rank
Position in the Top 87, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMSC Cruises | 3.2M | 14.5% | 46.5 | 60.2% | Cruises |
| 2 | RRoyal Caribbean Cruises Ltd. | 587k | 2.2% | 43.9 | 61.8% | Cruises |
| 3 | NNorwegian Cruise Line | 277k | 2.0% | 43.6 | 59.2% | Cruises |
| 4 | PPrincess Cruises | 224k | 1.7% | 40.0 | 61.4% | Cruises |
| 5 | CCosta Fascinosa | 189k | 61.7% | 45.9 | 68.1% | Cruises |
| 6 | MMSC Sinfonia | 176k | 29.9% | 48.6 | 60.2% | Cruises |
| 7 | MMSC Orchestra | 171k | 54.5% | — | — | Cruises |
| 8 | CCosta Deliziosa | 126k | 51.1% | 48.1 | 65.9% | Cruises |
| 9 | EExplora Journeys | 119k | 10.8% | 44.4 | 50.5% | Cruises |
| 10 | CCosta Diadema | 116k | 29.1% | 47.1 | 68.8% | Cruises |
| 11 | MMSC Armonia | 113k | 23.4% | 46.1 | 65.0% | Cruises |
| 12 | MMSC Opera | 108k | 23.1% | 45.3 | 63.0% | Cruises |
| 13 | TTUI Cruises | 90k | 2.0% | 46.7 | 54.8% | Cruises |
| 14 | CCosta Favolosa | 74k | 13.2% | 50.3 | 70.2% | Cruises |
| 15 | MMS Allure of the Seas | 70k | 8.4% | 44.4 | 69.7% | Cruises |
| 16 | HHolland America Line | 69k | 2.0% | 46.6 | 54.9% | Cruises |
| 17 | CCosta Fortuna | 68k | 36.0% | 46.5 | 73.0% | Cruises |
| 18 | AAzamara Club Cruises | 65k | 3.1% | 44.4 | 61.6% | Cruises |
| 19 | CCosta Serena | 46k | 64.8% | — | — | Cruises |
| 20 | MMS Explorer of the Seas | 38k | 6.2% | 52.2 | 50.9% | Cruises |
| 21 | NNorwegian Epic | 36k | 10.2% | 50.1 | 67.1% | Cruises |
| 22 | CCosta Magica | 26k | 74.0% | 49.1 | 70.9% | Cruises |
| 23 | MMS Voyager of the Seas | 21k | 3.5% | 47.8 | 56.2% | Cruises |
| 24 | MMS Brilliance of the Seas | 15k | 5.5% | 54.9 | 26.9% | Cruises |
| 25 | CCosta Victoria | 15k | 65.5% | 42.5 | 67.8% | Cruises |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular cruises compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each cruises by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest cruises in Italy?
MSC Cruises currently leads with an estimated audience of 3.2M people in Italy.